📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Rocky Mountain Chocolate Factory Inc
🔹 Location: Miami, FL
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5+ Years
🔹 Remote Status: On-site (with up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Overseeing day-to-day marketing operations and team management
- Managing eCommerce and digital advertising budgets
- Generating reports on campaign performance and team metrics
- Collaborating with cross-functional teams and external vendors
- Driving innovation and strategic planning for marketing initiatives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Oversee media generated by in-house content creators and social media content strategy, primarily across Facebook and Instagram
✅ Manage day-to-day operations under the guidance of the VP of Marketing
✅ Generate reports and dashboards reflecting campaign, content, and team performance
✅ Track and analyze social media metrics to measure campaign success
✅ Screen and assign projects to ensure alignment with marketing strategy
✅ Maintain relationships with print vendors and other external resources
✅ Provide feedback and guidance to the design team on ongoing projects
✅ Manage inventory levels and sales data for RMCF and Amazon
✅ Oversee and adjust search engine and social media marketing spend
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a focus on driving results through data-informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years serving in a marketing function with physical goods and/or personnel management
Required Skills:
- Proven experience in social media management, content creation, and project coordination
- Strong understanding of social media platforms and trends
- Strong understanding of photography, videography, and content creation
- Proficiency in photo and video editing software
- Strong written and verbal communication skills
- Planning, organizing, and follow-up skills with the ability to prioritize and manage multiple projects within sensitive deadlines
Preferred Skills:
- Experience with data analysis and visualization tools
- Familiarity with eCommerce platforms and digital advertising
- Knowledge of the confectionery industry
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on social media management, content creation, and team leadership.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discount on chocolates and confections
Working Hours: Full-time, with up to 50% travel
ASSUMPTION: The salary range is based on industry standards for a senior marketing manager role with 5+ years of experience in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production, specifically confectionery manufacturing and retail
Company Size: 51-200 employees, with a mid-sized company culture that values teamwork and collaboration
Founded: 1981, with a rich history and established brand in the premium chocolate and confectionery market
Company Description:
- Rocky Mountain Chocolate Factory is a retail franchisor and manufacturer of premium confections
- The company offers a franchise business opportunity in premium retail selling handcrafted caramel apples and classic confections and chocolates
- It manufactures an extensive line of premium chocolate candies and other confectionery products to supply its many franchise locations
Company Specialties:
- Confectionery Manufacturer and Franchisor
- Retail Sales and Franchise Opportunities
- Premium Chocolate and Confectionery Products
Company Website: http://www.rmcf.com
ASSUMPTION: Rocky Mountain Chocolate Factory is a well-established company in the premium confectionery market, with a strong brand and a focus on quality and craftsmanship.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for upward mobility based on performance
Reporting Structure: Reports directly to the VP of Marketing, with potential for team leadership and management responsibilities
Work Arrangement: On-site with up to 50% travel, requiring flexibility and adaptability to different work environments
Growth Opportunities:
- Potential for career advancement within the marketing department or the company
- Opportunities to gain experience in eCommerce and digital advertising management
- Possibility to work on special projects and initiatives to drive business growth
ASSUMPTION: This role offers opportunities for professional growth and development within a well-established company in the premium confectionery market.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual, friendly atmosphere
Office Location(s): Miami, FL (with potential for travel to other locations)
Geographic Context:
- Miami, FL is a vibrant, multicultural city with a high cost of living
- The city offers a mix of urban and suburban living options, with easy access to beaches, cultural attractions, and outdoor recreation
- Miami has a humid subtropical climate, with hot and humid summers and mild, dry winters
Work Schedule: Full-time, with up to 50% travel and potential for flexible hours to accommodate business needs
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on team collaboration and results-driven decision making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager (VP of Marketing)
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Social media management and content creation
- Team leadership and management skills
- Data analysis and reporting
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare examples of your social media management and content creation work
- Research the company and the confectionery industry to show your enthusiasm and knowledge
ATS Keywords: Social Media Management, Content Creation, Project Coordination, Marketing Strategy, Team Leadership, Data Analysis, eCommerce, Digital Advertising
ASSUMPTION: The interview process will focus on assessing your marketing skills, team leadership abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and editing tools (e.g., Adobe Creative Suite, Canva, VSCO)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Quality and craftsmanship
- Teamwork and collaboration
- Innovation and creativity
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Focus on team collaboration and results-driven decision making
- Opportunities for professional growth and development
- Casual, friendly atmosphere with a strong company culture
Self-Assessment Questions:
- Do you have a proven track record in social media management and content creation?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on team collaboration?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you adaptable and flexible, with the ability to prioritize and manage multiple projects within sensitive deadlines?
ASSUMPTION: Rocky Mountain Chocolate Factory values candidates who are passionate about confectionery, have strong marketing skills, and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a team of creative professionals with varying levels of experience and expertise
- Balancing strategic planning and tactical execution in a fast-paced environment
- Adapting to changes in the marketing landscape and consumer behavior
- Working with external vendors and partners to ensure quality and cost-effectiveness
- Managing inventory levels and sales data for multiple channels and platforms
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on data-driven decision making.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position has a stronger focus on social media management and content creation
- In the confectionery industry, this role requires a unique blend of marketing expertise and knowledge of the specific product category
- Career path comparison: This role can lead to advancement within the marketing department or the company, with potential for management and leadership opportunities
ASSUMPTION: This role offers a unique opportunity to apply marketing skills in the premium confectionery market, with potential for professional growth and development.
📝 Sample Projects
- Developing and executing a social media marketing campaign to launch a new product line
- Analyzing and optimizing eCommerce performance to improve sales and customer satisfaction
- Managing a team to create and produce a series of promotional videos for the company's website and social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the senior marketing manager role at Rocky Mountain Chocolate Factory.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role address them?
- How does the company support the professional growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience, team leadership skills, and relevant industry knowledge
- Write a cover letter that demonstrates your enthusiasm for the role and the company, and your understanding of the confectionery industry
- Prepare examples of your social media management and content creation work to showcase your skills and achievements
- Follow up with the hiring manager (VP of Marketing) one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
