Senior Marketing Manager, France

📌 Core Information

🔹 Job Title: Senior Marketing Manager, France

🔹 Company: Payhawk

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing activities in France.
• Managing a substantial budget and regionally-focused marketing team.
• Defining and implementing a regional strategy to drive growth.
• Collaborating closely with the regional country director and sales teams.

ASSUMPTION: It is assumed that the Senior Marketing Manager role will involve strategic oversight, requiring both leadership and hands-on skills in marketing execution due to the broad range of direct responsibilities listed.

📋 Key Responsibilities

✅ Plan and execute the local go-to-market strategy with the Country Director and Product Marketing Manager.

✅ Ensure return on investment with marketing budget and improve cost efficiency.

✅ Design and launch online/offline activities to increase brand awareness.

✅ Lead content marketing to drive lead acquisition and product adoption.

✅ Localize and optimize performance marketing campaigns.

✅ Plan and execute events such as conferences and webinars.

✅ Improve the quality of the local website.

✅ Handle and grow local strategic and commercial partnerships.

✅ Regularly report on regional marketing performance.

✅ Support Sales and Customer Success with local activities.

✅ Manage regional vendors like PR agencies.

ASSUMPTION: Responsibilities assume a significant focus on cross-functional collaboration and adaptability to local market needs, as inferred from the partnership and content-localization tasks.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing or related field is typically expected.

Experience: 4+ years of B2B marketing experience with success in the French market.

Required Skills:

• Full-stack marketing skillset
• Excellent organizational skills and high attention to detail
• Data-driven decision making
• Fluent in French and English with excellent communication skills

Preferred Skills:

• People-management experience
• Experience with marketing strategies for multinational clients

ASSUMPTION: While specific educational credentials weren't listed, relevant degree qualifications and industry certifications could be advantageous.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation package is noted.

Benefits:

• 30 days holiday paid leave
• Payhawk company card, including monthly travel allowance
• Health insurance and fitness membership via ClassPass
• Exchange program with other offices in Europe
• Regular team-wide events

Working Hours: Standard 40 hours/week

ASSUMPTION: The benefits package suggests a strong emphasis on work-life balance and employee wellness.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focusing on spend management solutions.

Company Size: 201-500 employees. Generally, this size indicates a dynamic environment with opportunities for individual impact.

Founded: Not specified

Company Description:

• Global spend management solutions provider helping businesses in over 32 countries.
• Combines company cards, reimbursable expenses, and accounts payable in one product.
• Offices across major cities including New York, London, and Berlin.

Company Specialties:

• FinTech
• Next Gen Company Cards
• Corporate Expense Management

Company Website: https://payhawk.com

ASSUMPTION: With a strong global presence, Payhawk's position in financial technology is geared towards scalability, and candidates might consider its innovative product offerings as a key growth driver.

📊 Role Analysis

Career Level: Senior-level management, implying significant autonomy and leadership responsibilities.

Reporting Structure: Reports directly to the VP of Demand Generation, indicating close alignment with executive management strategies.

Work Arrangement: On-site, based in Paris, focused on local and regional expansion and engagement efforts.

Growth Opportunities:

• Professional development within a rapidly expanding global company.
• Opportunities for cross-functional collaboration.
• Potential for leadership advancement.

ASSUMPTION: The role's strategic nature and reporting level suggest pathways towards broader marketing leadership or VP roles.

🌍 Location & Work Environment

Office Type: Modern on-site office in Paris, designed for collaboration.

Office Location(s): Located at 33, Rue La Fayette, Paris, Île-de-France 75009, FR.

Geographic Context:

• Central Paris location, enhancing networking and partnership opportunities.
• Proximity to major business districts.
• Access to a diverse cultural and economic urban center.

Work Schedule: Full-time, predominantly daytime hours aligned with standard business practices.

ASSUMPTION: Being in a vibrant urban center like Paris, the office environment likely supports dynamic and innovative work culture.

💼 Interview & Application Insights

Typical Process:

• Initial application screening via company career site or job board
• Telephone interview with HR or hiring manager
• In-person interviews with key team members

Key Assessment Areas:

• Marketing strategy expertise and execution
• Leadership and team management
• Analytical and data-driven decision making

Application Tips:

• Highlight experience in the French B2B market
• Demonstrate data management and strategic planning skills
• Prepare examples of successful marketing campaigns

ATS Keywords: B2B Marketing, People Management, Full-Stack Marketing, Organizational Skills, Data-Driven

ASSUMPTION: Typical of senior roles, the interview process includes in-person assessments to gauge strategic thinking and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM tools (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with leading digital marketing and analytics tools is assumed necessary based on the role's data-driven focus.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Ownership and accountability
• Continuous learning

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven

Self-Assessment Questions:

• Am I ready to lead a varied marketing team?
• Can I thrive in a high-autonomy, result-oriented culture?
• Do I have a passion for the fintech industry?

ASSUMPTION: The company’s values suggest a work environment focused on innovation and inclusivity, attracting diverse talent eager to contribute to transformative solutions.

⚠️ Potential Challenges

• Navigating a fast-paced and competitive fintech market
• Coordinating multiple regional marketing strategies
• Maintaining alignment between local and global company goals
• Adapting to dynamic market changes

ASSUMPTION: Challenges are inferred from typical responsibilities of managing both local and broader market activities in a dynamic sector.

📈 Similar Roles Comparison

• Traditional marketing manager roles may not offer the same level of autonomy or strategic input.
• In other industries, marketing roles might not involve such close collaboration with product and sales teams.
• Senior roles in larger firms might come with less flexibility due to more stringent processes.

ASSUMPTION: Compared to other industries, fintech roles at Payhawk will likely emphasize technological integration and agility.

📝 Sample Projects

• Launched a successful rebranding campaign for a new market entry.
• Designed performance marketing strategy resulting in a 25% increase in lead acquisition within three months.
• Conducted cross-functional workshops for customer insights driving product development.

ASSUMPTION: Projects are speculative based on typical marketing responsibilities within a high-growth tech company.

❓ Key Questions to Ask During Interview

• What are the primary goals for this role within the first year?
• How does the marketing team contribute to the overarching company strategy?
• Can you elaborate on the collaboration dynamics between the marketing and product teams?
• What support is available for continued professional development and upskilling?
• How are new market challenges navigated within the company?

ASSUMPTION: Questions are directed at gleaning insight into strategic alignment, support structures, and potential growth paths.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant experience in the French market
• Include examples of successful marketing campaigns in your application
• Ensure fluency in both French and English is clearly demonstrated
• Contact HR with any questions or to learn more about the company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.