Senior Marketing Manager | France, Dach & Nordics

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager | France, Dach & Nordics

🔹 Company: Deel

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market (GTM) fundamentals, including messaging and positioning, to maximize pipeline and conversion.
• Collaborating with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.
• Owning content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.
• Leading complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.
• Conducting in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

ASSUMPTION: This role requires a strategic mindset with a focus on driving growth through innovative marketing strategies and cross-functional collaboration.

📋 Key Responsibilities

✅ Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

✅ Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.

✅ Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.

✅ Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

✅ Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.

✅ Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

✅ Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.

✅ Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.

✅ Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.

ASSUMPTION: This role requires a strong understanding of regional marketing strategies, with a focus on driving growth and maximizing pipeline conversion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in regional/growth marketing within Northern European markets, with demonstrated experience working in the French market.

Required Skills:

• Proven success in developing demand generation strategies and uncovering new marketing channels for growth.
• Innovative mindset with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.
• Strong analytical skills with a history of measuring and enhancing marketing channel performance.
• Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.
• Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.

Preferred Skills:

• Written and verbal fluency in English and French (required); additional European languages are a bonus.

ASSUMPTION: Candidates should have a proven track record in regional marketing, with a strong focus on driving growth and maximizing pipeline conversion.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a Senior Growth Marketing Manager in Paris)

Benefits:

• Stock grant opportunities dependent on your role, employment status, and location
• Additional perks and benefits based on your employment status and country
• Flexible remote work, including optional WeWork access

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager in Paris. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Deel is a leading global people platform that simplifies and streamlines every aspect of managing an international workforce, focusing on HR tools, payroll solutions, mobility services, and compliance expertise.

Company Size: Deel is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment that offers ample opportunities for growth and learning.

Founded: Deel was founded in 2019 and has since grown to serve over 35,000 companies worldwide, from small teams to publicly traded enterprise businesses.

Company Description:

• Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce.
• The company's industry-leading suite of HR tools, payroll solutions, mobility services, and compliance expertise makes it possible for companies of all sizes to scale globally with unmatched speed and flexibility.
• Deel serves over 35,000+ companies worldwide, from small teams to publicly traded enterprise businesses.

Company Specialties:

• Payment Services
• Independent Contractors
• Remote Work
• Financial Services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS
• Compliance
• Global Hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel is a fast-growing, innovative company that offers a dynamic and collaborative work environment, with a strong focus on global expansion and market leadership.

📊 Role Analysis

Career Level: This role is a senior-level position that offers significant growth opportunities and the chance to make a substantial impact on the company's global marketing strategy.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Head of Marketing or a similar executive role, collaborating closely with various teams across the organization.

Work Arrangement: This role offers flexible remote work arrangements, including optional WeWork access, providing a balance between work-from-home and in-office collaboration.

Growth Opportunities:

• As a senior-level role, this position offers ample opportunities for career advancement within the marketing department or the broader organization.
• With Deel's rapid growth and expansion into new markets, there will be numerous opportunities for the successful candidate to take on additional responsibilities and grow their career.
• The diverse and global nature of Deel's workforce provides ample opportunities for learning and collaboration with colleagues from various backgrounds and expertise areas.

ASSUMPTION: This role offers significant growth opportunities and the chance to make a substantial impact on the company's global marketing strategy, with a clear path for career advancement within the marketing department or the broader organization.

🌍 Location & Work Environment

Office Type: Deel's global headquarters are located in San Francisco, California, with additional offices in Tel Aviv, New York, London, and Berlin. This role is based in Paris, Île-de-France, France, with the option for remote work.

Office Location(s): 995 Market St, San Francisco, California 94103, US; 148 Lafayette St, New York, 10013, US; London, E14 5AB, GB; Berlin, DE

Geographic Context:

• Paris is the capital and most populous city of France, with a diverse and vibrant cultural scene, offering numerous opportunities for work-life balance and personal growth.
• The Île-de-France region is home to numerous multinational corporations and startups, providing ample opportunities for networking and career advancement.
• France is a major economic powerhouse in Europe, with a strong focus on innovation and technology, making it an ideal location for a global marketing role.

Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements, including optional WeWork access.

ASSUMPTION: The Paris office provides a dynamic and collaborative work environment, with ample opportunities for networking and career advancement within the global marketing team and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the Talent Acquisition Team
• Virtual interview with the hiring manager or a member of the marketing team
• Final interview with senior leadership, focusing on cultural fit and strategic vision
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Strategic thinking and innovative approach to marketing channel development
• Proven track record in demand generation and pipeline maximization
• Excellent communication and collaboration skills, with a focus on cross-functional teamwork
• Strong analytical skills and data-driven decision-making
• Cultural fit and alignment with Deel's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in regional marketing, demand generation, and pipeline maximization.
• Demonstrate your understanding of Deel's business model and global expansion strategy in your application materials.
• Prepare for interview questions that focus on your strategic vision, innovative approach to marketing, and ability to work effectively across multiple teams and stakeholders.
• Showcase your proficiency in English and French, with a focus on written and verbal communication skills.

ATS Keywords: Regional Marketing, Growth Marketing, Demand Generation, Pipeline Maximization, Cross-Functional Collaboration, Strategic Thinking, Innovative Approach, Global Expansion, English, French

ASSUMPTION: The interview process will focus on assessing the candidate's strategic vision, innovative approach to marketing, and ability to work effectively across multiple teams and stakeholders, with a strong emphasis on cultural fit and alignment with Deel's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will have experience with a variety of marketing automation, CRM, and data analysis tools, with a focus on leveraging data-driven insights to inform strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Deel is committed to understanding and meeting the unique needs of its customers, providing tailored solutions that simplify and streamline global workforce management.
• Global: Deel operates on a global scale, with a diverse and distributed workforce that spans more than 100 countries.
• Innovative: Deel is dedicated to continuous improvement and the development of cutting-edge solutions that drive industry-wide change.
• Collaborative: Deel fosters a culture of teamwork and cross-functional collaboration, with a focus on collective success and shared learning.

Work Style:

• Deel's work environment is dynamic and fast-paced, with a strong emphasis on agility and adaptability.
• The company encourages a results-driven and data-focused approach to decision-making, with a focus on continuous learning and improvement.
• Deel's remote-friendly work culture promotes flexibility and work-life balance, with a focus on employee well-being and personal growth.

Self-Assessment Questions:

• How do you align with Deel's customer-centric approach to global workforce management?
• What is your experience working in a remote or hybrid work environment, and how do you ensure effective collaboration and communication with distributed teams?
• How do you approach continuous learning and improvement, and how do you apply this mindset to your work in marketing and growth strategies?

ASSUMPTION: Candidates should demonstrate a strong alignment with Deel's company values and work style, with a focus on customer-centricity, global perspective, innovation, collaboration, and adaptability.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of Deel's work environment may require candidates to adapt quickly to changing priorities and market conditions.
• The global scope of Deel's operations may present unique challenges in terms of regional marketing strategies and cultural nuances.
• The competitive nature of the global people platform market may require candidates to demonstrate a strong understanding of industry trends and competitive dynamics.
• The remote-friendly work culture may present unique challenges in terms of communication and collaboration with distributed teams.

ASSUMPTION: Candidates should be prepared to adapt to a fast-paced and dynamic work environment, with a strong understanding of regional marketing strategies, cultural nuances, and competitive dynamics within the global people platform market.

📈 Similar Roles Comparison

• Compared to other senior-level marketing roles, this position offers a unique focus on regional marketing strategies and global expansion within the fast-growing people platform industry.
• Unlike traditional marketing roles, this position requires a strong understanding of global workforce management, with a focus on HR tools, payroll solutions, and compliance expertise.
• Career paths for successful candidates may include advancement within the marketing department or transition to other senior leadership roles within the organization, with a focus on global expansion and market leadership.

ASSUMPTION: This role offers a unique opportunity to drive global marketing strategies within the fast-growing people platform industry, with a clear path for career advancement within the marketing department or the broader organization.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and customer acquisition in the French market, with a focus on tailored messaging and localization strategies.
• Conducting market research and customer segmentation analysis to inform strategic decision-making on target audience and persona development.
• Collaborating with cross-functional teams to create and execute demand generation campaigns that maximize pipeline conversion and drive revenue growth.

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Senior Growth Marketing Manager role, with a focus on driving brand awareness, customer acquisition, and revenue growth through innovative marketing strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Deel support the professional development and growth of its marketing team members?
• What are the key challenges and opportunities facing the global people platform market, and how does Deel plan to capitalize on these trends?
• How does Deel foster a culture of collaboration and cross-functional teamwork, and what are some examples of successful initiatives in this area?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured in the first 6 to 12 months?

ASSUMPTION: These interview questions focus on understanding the strategic priorities, professional development opportunities, market trends, and performance metrics for the Senior Growth Marketing Manager role at Deel.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience in regional marketing, demand generation, and pipeline maximization.
• Prepare for interview questions that focus on your strategic vision, innovative approach to marketing, and ability to work effectively across multiple teams and stakeholders.
• Showcase your proficiency in English and French, with a focus on written and verbal communication skills.
• Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.