📌 Core Information
🔹 Job Title: Senior Marketing Manager - Franchise EMEA
🔹 Company: Michael Kors
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function with franchise partners across EMEA
- Building and maintaining strong partnerships with franchise marketing teams
- Driving integrated marketing excellence and brand activations
- Monitoring marketing performance and ensuring contractual obligations are met
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and cultural sensitivity to navigate the diverse franchise regions effectively.
📋 Key Responsibilities
✅ Serve as the primary strategic advisor to franchise partner marketing leads, fostering trusted relationships, and ensuring alignment on shared objectives.
✅ Collaborate closely with the EMEA Senior Director of Franchise and the Global Senior Marketing Director through ongoing strategic planning, cross-functional alignment, and executive-level engagement.
✅ Drive integrated marketing excellence by aligning PR, EMEA, and US marketing functions, facilitating knowledge sharing, strategic cohesion, and the delivery of globally resonant brand activations.
✅ Lead seasonal planning sessions with franchise partners based on global strategic briefs, creating and maintaining clear processes and critical paths for creative, strategic, and tactical deliverables.
✅ Guide the development and approval of regional marketing plans through structured touchpoints and milestone reviews, ensuring plans deliver both commercial impact and brand elevation.
✅ Provide the right tools and direction to support partners’ digital activations across MK.com and third-party platforms, monitoring marketing performance, and ensuring investments are strategically deployed.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience, ideally with international franchise or licensing businesses
Required Skills:
- Strong stakeholder management and communication skills
- Expertise in cross-channel marketing, including media, social, PR, digital, influencer engagement, and events
- Global mindset with a nuanced understanding of regional marketing across diverse cultures
- Highly organized, self-motivated, and adaptable
- Strong analytical and problem-solving skills
Preferred Skills:
- Fluency in additional languages
- Experience working with luxury or fashion brands
ASSUMPTION: Candidates with experience in fast-paced, collaborative environments and a proven track record of driving marketing success in international settings will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a senior marketing role in London)
Benefits:
- Exclusive Employee Sales
- Paid Parental Leave
- Generous Holiday Schedule and Vacation Days
- Summer Fridays
- Hybrid working (3 days a week in the office)
- Pension Contribution
- Season Loan Tickets
- Enhanced Maternity and Paternity Pay
- Private Health and Dental
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London, considering the experience level and responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Global)
Founded: 1981 (Michael Kors), 1978 (Versace), 1996 (Jimmy Choo)
Company Description:
- Michael Kors is a global fashion luxury group consisting of iconic, founder-led brands Versace, Jimmy Choo, and Michael Kors
- The company offers a diverse range of luxury products across fashion, accessories, and homeware categories
- Michael Kors is committed to creating a diverse and inclusive workplace, inspiring change and growth within each other, and success through their differences
Company Specialties:
- Luxury fashion and accessories
- Global marketing and branding
- Franchise and licensing partnerships
Company Website: capriholdings.com
ASSUMPTION: Michael Kors is a well-established luxury fashion brand with a strong global presence and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the EMEA Senior Director of Franchise and collaborates closely with the Global Senior Marketing Director
Work Arrangement: Hybrid (3 days a week in the office)
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs
- Opportunities to work on global marketing campaigns and collaborate with diverse teams
- Possibility to progress to a director-level role in the future
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 11 West 42nd Street, New York, NY 10036, USA (Global Headquarters); London, United Kingdom (EMEA Office)
Geographic Context:
- London is a major global hub for fashion, marketing, and business
- The city offers a vibrant cultural scene, diverse communities, and excellent international connections
- Michael Kors' London office is located in a central, easily accessible area
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The London office provides a dynamic and multicultural work environment, with easy access to various amenities and transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the EMEA Senior Director of Franchise
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cross-cultural communication and collaboration skills
- Problem-solving abilities and adaptability
- Cultural fit and alignment with Michael Kors' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the global luxury market and Michael Kors' brand
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to stakeholder management and cross-cultural collaboration
ATS Keywords: Marketing, Franchise, EMEA, Luxury, Global, Brand, Strategy, Partnership, Cross-Channel, Stakeholder, Collaboration, Performance
ASSUMPTION: Michael Kors uses Applicant Tracking Systems (ATS) to manage and filter job applications, so including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Adobe Marketing Cloud, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, as they will be used daily to manage projects, analyze performance, and engage with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Glamorous Style
- Craftsmanship
- Diversity and Inclusion
- Client Focus
- Community
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and navigating cross-cultural dynamics?
- Do you have a proven track record of driving marketing success in international settings?
ASSUMPTION: Candidates who align with Michael Kors' company values and work style will be best suited for this role and contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and franchise partners with varying priorities and expectations
- Balancing global brand consistency with regional cultural nuances
- Keeping up with the fast-paced nature of the fashion and luxury industries
- Adapting to a hybrid work arrangement and maintaining productivity outside the office
ASSUMPTION: These challenges can be overcome by strong communication, project management, and adaptability skills, as well as a deep understanding of the global luxury market and Michael Kors' brand.
📈 Similar Roles Comparison
- This role is unique in its focus on franchise marketing partnerships within the EMEA region
- Similar roles in other luxury fashion brands may have a more global or regional focus, with varying levels of responsibility and collaboration
- Career progression in this role could lead to director-level positions in marketing or franchise management
ASSUMPTION: While this role shares similarities with other marketing positions in the luxury fashion industry, its focus on franchise partnerships and regional marketing sets it apart.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new product launch in collaboration with franchise partners
- Analyzing marketing performance data to identify trends and opportunities for improvement across EMEA
- Facilitating knowledge-sharing workshops between franchise marketing teams and global marketing departments
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, requiring strong project management, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Michael Kors in EMEA?
- What are the key priorities for this role in the first 90 days?
- How does Michael Kors support the professional development and growth of its employees?
- What are the most significant challenges facing the franchise marketing partnerships in EMEA, and how can this role address them?
- How does the hybrid work arrangement support work-life balance and productivity?
ASSUMPTION: These questions demonstrate your interest in the role and its strategic importance, as well as your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Michael Kors careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to stakeholder management and cross-cultural collaboration
- Follow up with the HR department one week after your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
