📌 Core Information
🔹 Job Title: Senior Marketing Manager - Fuels & Natural Resources
🔹 Company: Black & Veatch Family of Companies
🔹 Location: Overland Park, Kansas, United States
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing enterprise marketing strategies for assigned client segments
- Collaborating with segment teams to position the BV brand and sell the full portfolio of solutions
- Managing marketing campaigns and ensuring brand consistency across various channels
- Qualifying and generating leads to contribute to top and bottom-line growth
- Working in a hybrid environment with a focus on team leadership and collaboration
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a hybrid team environment.
📋 Key Responsibilities
✅ Implement and manage enterprise marketing strategy at the segment and sub-segment level
✅ Convert client-facing segment strategies and plans into marketing plans to reach existing and new clients and markets
✅ Develop and apply value propositions for client types to sell a full portfolio of solutions across existing and new clients
✅ Design, build, and project manage planned and ad-hoc marketing campaigns for portfolio offerings
✅ Identify, evaluate, plan, and fulfill event, sponsorship, and advertising opportunities
✅ Ensure brand management during tactical execution of all client-facing marketing efforts
✅ Plan, schedule, manage, and promote content through social media channels
✅ Plan, manage, and develop thought leadership content for key campaign initiatives
✅ Plan and actively manage budgets for events, associations, advertising, and creative production
✅ Plan, manage, analyze, and qualify lead generation results
✅ Support development of Account Management Plans specific to the client type
ASSUMPTION: This role requires a strong understanding of integrated marketing, campaign management, and lead generation strategies.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 10+ years of corporate and/or agency marketing experience
Required Skills:
- Proven experience in developing and implementing marketing strategies
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Ability to work effectively in a hybrid team environment
- Familiarity with energy, oil & gas, and industrial manufacturing markets
Preferred Skills:
- Experience with integrated marketing approach to define and differentiate offerings to existing and new clients
- Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types
- Global experience
ASSUMPTION: Candidates with experience in B2B marketing, particularly in a services industry, are strongly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager with 10+ years of experience in the energy sector)
Benefits:
- 401K match
- Medical, dental, and vision insurance
- Disability insurance
- Wellness program
- Flexible work schedules
- Paid vacation and holiday time
- Sick time
- Adoption reimbursement
- Tuition reimbursement
- Vendor discounts
- Employment referral program
- AD&D insurance
- Pre-taxed accounts
- Voluntary legal plan
- B&V Credit Union
- Performance-based bonus program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with the required experience level in the energy sector.
📌 Applicant Insights
🔍 Company Context
Industry: Construction (specifically, power, oil & gas, telecommunications, water, and management consulting)
Company Size: 1,001-5,000 employees (large, established company with significant resources and opportunities for growth)
Founded: 1996 (well-established company with a long history of success)
Company Description:
- Overland Contracting Inc. (OCI) is a Black & Veatch Company (B&V) that provides construction services in the open/merit shop arena
- OCI offers construction services through direct hire or subcontract strategies, utilizing open shop labor in support of EPC projects and construction-only work
- OCI serves the telecom, energy, and water markets across the country
Company Specialties:
- Power
- Oil & Gas
- Telecommunications
- Water
- Management Consulting
- Special Projects
Company Website: http://www.OverlandContracting.com
ASSUMPTION: Overland Contracting Inc. is a well-established company with a strong reputation in the construction industry, offering a wide range of services and opportunities for growth.
📊 Role Analysis
Career Level: Senior (experienced professional with significant leadership responsibilities)
Reporting Structure: Individual Contributor (this role does not have direct reports but works closely with segment teams)
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in new areas
- possibility to transition into a management role with experience and demonstrated success
ASSUMPTION: This role offers significant opportunities for growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Overland Park, Kansas, United States)
Office Location(s): 10950 Grandview Dr., Overland Park, KS 66210, US
Geographic Context:
- Overland Park, Kansas, is a suburb of Kansas City with a population of approximately 191,000 people
- The area offers a mix of urban and suburban living with a variety of amenities and recreational opportunities
- Overland Park is known for its high quality of life, excellent schools, and safe neighborhoods
Work Schedule: Hybrid (3 days in office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still providing opportunities for collaboration and team building in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Lead generation and qualification
- Brand management and consistency
- Budget management and analysis
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their results
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
ATS Keywords: Marketing strategy, campaign development, lead generation, brand management, budget management, communication skills, cultural fit, marketing experience, energy sector, oil & gas, industrial manufacturing
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Stewardship
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to work effectively in a hybrid team environment
Self-Assessment Questions:
- How do you align with the company's values, particularly innovation and excellence in your approach to marketing?
- How comfortable are you working in a hybrid team environment, and how do you ensure effective communication and collaboration with remote team members?
- How do you approach continuous learning and professional development to stay current in the ever-evolving marketing landscape?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, as well as a willingness to adapt and learn in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with diverse client segments, each with unique needs and preferences, demanding strong adaptability and cultural awareness
- Balancing strategic planning and tactical execution, requiring strong time management and prioritization skills
- Managing a hybrid team, with the need to foster collaboration and communication across different work environments
- Keeping up with the latest marketing trends and technologies, demanding continuous learning and professional development
ASSUMPTION: These challenges require a proactive, adaptable, and results-driven approach to marketing management.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a unique focus on the energy and industrial sectors, with a specific emphasis on fuels and natural resources
- This role requires a strong understanding of the energy industry and its unique marketing challenges and opportunities
- Career progression in this role may lead to specialized expertise in energy marketing, with potential opportunities to advance within the company or transition into related roles
ASSUMPTION: Candidates with experience in energy marketing or a strong interest in the energy sector are well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product or service offering in the energy sector
- Conducting market research and analysis to identify new opportunities for growth and expansion within the energy and industrial sectors
- Creating and implementing a thought leadership content strategy to establish the company as a trusted expert in the energy industry
ASSUMPTION: These sample projects demonstrate the strategic and tactical marketing skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the marketing department and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that the company has executed in the energy sector, and what made them effective?
- How does the company approach collaboration and communication across different work environments, particularly in a hybrid team setting?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their results
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
