📌 Core Information
🔹 Job Title: Senior Marketing Manager - GA - On Site
🔹 Company: Vensure Employer Solutions
🔹 Location: Duluth, GA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and retention strategies
- Enhancing the customer journey through impactful marketing campaigns
- Collaborating with cross-functional teams to achieve sales targets
- Managing team activities and performance
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Develop and execute customer and lifecycle marketing strategies to drive engagement and retention
✅ Manage team activities, including goal setting, performance tracking, and coaching
✅ Achieve monthly sales numbers and drive sales results through hands-on field leadership
✅ Collaborate with cross-functional teams to represent and support corporate initiatives
✅ Monitor sales pipeline to ensure healthy volume, mix, linearity, and prioritization of accounts
✅ Implement rules and strategies to reach targets set by management
✅ Hire and train new staff as required by the region
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on sales support.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Experience: 5+ years of experience in marketing, with a focus on customer and lifecycle marketing
Required Skills:
- Strong analytical skills and experience with data-driven marketing
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a fast-paced, dynamic environment
- Proficiency in marketing automation tools and CRM systems
Preferred Skills:
- Experience with sales pipeline management and team leadership
- Familiarity with the HR technology and service sector
ASSUMPTION: Candidates with a strong marketing background, proven track record in customer and lifecycle marketing, and experience in team management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the HR technology sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 1,001-5,000 employees
Founded: Privately held, founded in 2003
Company Description:
- Vensure Employer Solutions is a leading provider of HR technology and service solutions
- Offers a comprehensive portfolio of services, including HR/HCM technology, managed services, and global business process outsourcing (BPO)
- Serves over 95,000 businesses and processes over $135B in annual payroll
Company Specialties:
- Payroll & Benefits Administration
- Workers' Compensation
- Human Resources
- Loss Control
- Workplace Safety
- Employer Services
- OSHA Training
- Innovative Solutions
- PEO (Professional Employer Organization)
- HCM (Human Capital Management)
- Outsourcing
- HR technology and talent management
Company Website: www.vensure.com
ASSUMPTION: Vensure Employer Solutions is a well-established company in the HR technology and service sector, with a strong focus on providing comprehensive solutions to its clients.
📊 Role Analysis
Career Level: Senior-level marketing role with team management responsibilities
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: On-site, full-time position with occasional flexibility for remote work
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to expand skills and knowledge in HR technology and service sector
- Chance to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 2425 Commerce Ave, Suite 300, Duluth, Georgia 30096, US
Geographic Context:
- Duluth is located in the Atlanta metropolitan area, offering a mix of urban and suburban living
- The office is conveniently located near major highways and public transportation
- The area offers a variety of dining, shopping, and entertainment options
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with occasional flexibility for evening or weekend work as needed
ASSUMPTION: The Duluth office provides a professional and collaborative work environment, with easy access to amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual interview with the hiring manager to discuss role-specific responsibilities and expectations
- Final interview with the Vice President of Marketing to discuss long-term career goals and fit within the organization
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign development
- Team management and leadership skills
- Sales pipeline management and forecasting
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in customer and lifecycle marketing
- Prepare examples of successful marketing campaigns you've led and their outcomes
- Research Vensure Employer Solutions and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing strategy, customer lifecycle, team management, sales pipeline, data-driven marketing, HR technology, PEO, HCM
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and team leadership skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Sales pipeline management tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems is essential for this role, as they are used to manage customer interactions, track sales performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable using data to inform marketing strategies and decisions?
- Do you enjoy working collaboratively with cross-functional teams?
- Are you adaptable and able to pivot strategies as needed?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and enjoy collaborating with cross-functional teams will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skillsets
- Balancing strategic planning with hands-on execution
- Adapting to changes in the HR technology and service sector
- Meeting and exceeding sales targets in a competitive market
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on customer and lifecycle marketing within the HR technology and service sector
- This role offers a unique blend of strategic planning, team management, and hands-on sales support
- Career progression in this role could lead to director or vice president positions within the marketing department
ASSUMPTION: This role is unique in its focus on customer and lifecycle marketing within the HR technology and service sector, offering a blend of strategic and tactical responsibilities.
📝 Sample Projects
- Developing and executing a customer retention campaign to reduce churn by 15%
- Collaborating with the sales team to create targeted marketing materials that drive sales growth
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, with a focus on driving customer engagement, retention, and sales growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for achieving the sales targets set for this role?
- How does the company measure the success of its marketing campaigns, and how will this role be evaluated?
ASSUMPTION: These interview questions are designed to help candidates understand the strategic context of the role, the challenges it presents, and the opportunities for professional growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in customer and lifecycle marketing
- Prepare examples of successful marketing campaigns you've led and their outcomes
- Research Vensure Employer Solutions and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
