📌 Core Information
🔹 Job Title: Senior Marketing Manager Germany (all genders) - Maternity Cover
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing local marketing activities to strengthen Zalando's brand in Germany
- Driving relevant traffic to Zalando's local site and app
- Implementing local touchpoint and media strategy
- Managing marketing budget and spend planning
- Collaborating with local creative and influencer marketing agencies
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Implement local touchpoint and media strategy for the German market
✅ Manage marketing budget for the German market, including spend planning and reporting
✅ Steer local creative and influencer marketing agencies for campaign execution
✅ Manage and optimize content strategies for local social media channels
✅ Ensure consistent customer KPI management across all marketing activities
✅ Localize and execute global campaigns across relevant touchpoints
✅ Develop and implement additional local marketing activities to support overall strategy
✅ Act as the guardian of the Zalando brand by ensuring communication consistency
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, while also collaborating effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Degree in Business Administration or Marketing
Experience: 5-7 years of professional experience in Marketing, preferably in B2C and Consumer Goods
Required Skills:
- Strong understanding of various offline and online marketing channels
- Excellent stakeholder management skills
- Very strong project management skills
- Excellent analytical and reporting skills
- Profound knowledge of the German market
Preferred Skills:
- Experience in the fashion or sports industry
- Fluency in German
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but a strong transferable skillset is also valuable.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Marketing Manager role in Germany)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando
- 30% off Zalando Lounge
- Discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start
- Relocation assistance available
- Family services, including counselling and support
- Health and wellbeing options
- Mental health support and coaching available
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (up to 60% remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando is a leading online platform for fashion and lifestyle, operating in 25 markets across Europe
Company Size: Zalando has over 10,000 employees, providing a large and diverse work environment
Founded: Zalando was founded in Berlin, Germany, in 2008
Company Description:
- Zalando offers a wide range of fashion and lifestyle products, including clothes, footwear, accessories, and beauty
- The company is committed to sustainability and diversity, equity, and inclusion (DEI)
- Zalando operates a hybrid working model, combining on-site and remote work
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- and account management
Company Website: jobs.zalando.com
ASSUMPTION: Zalando's large size and diverse workforce offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Team Lead
Reporting Structure: The Senior Marketing Manager will report to the Team Lead and collaborate with various internal teams and external agencies
Work Arrangement: This role follows a hybrid work arrangement, with up to 60% remote work per week
Growth Opportunities:
- Potential career progression to a permanent role or other senior marketing positions within Zalando
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to gain experience in a maternity cover role, offering unique insights into the organization
ASSUMPTION: This role provides an excellent opportunity for professional growth and development within the fashion e-commerce industry.
🌍 Location & Work Environment
Office Type: Zalando's headquarters in Berlin offers a modern and collaborative work environment
Office Location(s): Valeska-Gert-Straße 5, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The city is well-connected by public transportation, making it easy to commute to the office
- Berlin is an ideal location for fashion and lifestyle professionals, with a thriving fashion scene and numerous industry events
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (up to 60% remote)
ASSUMPTION: Berlin offers a dynamic and exciting work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Partner
- Interview with the Team Lead and/or other relevant stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Cultural fit and alignment with Zalando's values
- Strategic thinking and problem-solving skills
- Project management and stakeholder communication skills
- Analytical and reporting skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the German market and Zalando's brand
- Showcase your ability to manage budgets and collaborate with external agencies
ATS Keywords: Marketing strategy, media planning, budget management, stakeholder communication, social media management, campaign localization, German market, fashion e-commerce
ASSUMPTION: Zalando's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Zalando provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Think Big
- Act Bold
- Stay Real
- Win Together
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and iterative approach to marketing campaigns
- Strong focus on customer experience and brand consistency
Self-Assessment Questions:
- Do you align with Zalando's company values and culture?
- Are you comfortable working in a hybrid work environment and collaborating with remote teams?
- Do you have strong project management skills and the ability to manage multiple stakeholders?
ASSUMPTION: Zalando's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on diversity, equity, and inclusion (DEI).
⚠️ Potential Challenges
- Managing a marketing budget and ensuring spend planning and reporting
- Collaborating effectively with external agencies and stakeholders
- Balancing local market needs with global brand consistency
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong project management skills, effective stakeholder communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other Senior Marketing Manager positions, but with a focus on the German market and a maternity cover contract
- Zalando's large size and diverse workforce offer more opportunities for career growth and development compared to smaller organizations
- This role requires a higher level of autonomy and independent working compared to junior marketing positions
ASSUMPTION: This role offers unique opportunities for professional growth and development within the fashion e-commerce industry.
📝 Sample Projects
- Developing and implementing a local media strategy to drive traffic to Zalando's German site and app
- Managing a marketing budget and ensuring spend planning and reporting
- Localizing global campaigns and ensuring brand consistency across all touchpoints
ASSUMPTION: These projects require a strategic mindset, strong project management skills, and effective stakeholder communication.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within Zalando?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Zalando support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zalando careers page
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your previous marketing campaigns and their outcomes
- Follow up with the Talent Acquisition Partner after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
