Senior Marketing Manager Girls

📌 Core Information

🔹 Job Title: Senior Marketing Manager Girls

🔹 Company: The LEGO Group

🔹 Location: Billund, Denmark

🔹 Job Type: On-site, Hybrid

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Empowering girls through impactful marketing campaigns
• Driving cultural change and business growth
• Collaborating across various internal teams and with the LEGO Agency
• Leading strategic initiatives that resonate with a global audience

ASSUMPTION: This role requires a deep understanding of the girls' consumer market to create campaigns that effectively change perceptions and foster engagement.

📋 Key Responsibilities

✅ Lead the development of high-priority campaigns targeting the Girls Audience

✅ Collaborate with market and channel teams for campaign input and execution

✅ Align insights with portfolio teams and Shopper Marketing to define campaign priorities

✅ Manage cross-functional teams to streamline the campaign development process

✅ Set important metrics and conduct After Action Reviews (AARs) for continuous improvement

✅ Stay ahead of industry trends and convert insights into strategic decisions

ASSUMPTION: It’s assumed that the role demands proactive communication skills to coordinate effectively with diverse teams and stakeholders.

🎯 Required Qualifications

Education: A degree in a business-related field, preferably Marketing

Experience: Proven track record in brand growth and successful campaign development within modern communication channels

Required Skills:

• Marketing expertise
• Campaign development
• Strategic thinking
• Communication and storytelling
• Innovation and consumer insights

Preferred Skills:

• Experience in Kids and/or Girls marketing

ASSUMPTION: Preferred qualifications imply a focus on tailoring marketing strategies toward younger demographics, enhancing relevance in this role.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive with industry standards in manufacturing and consumer experiences

Benefits:

• Enhanced Family Care Leave options
• Life and disability insurance
• Physical and mental wellbeing resources
• Colleague discount on LEGO products
• Performance-based bonus scheme

Working Hours: Standard 40 hours per week, with hybrid working model

ASSUMPTION: Benefits reflect the company's commitment to work-life balance and employee wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically in educational and creative consumer products

Company Size: 10,001+ employees – indicative of a vast resource base and potential for career development

Founded: 1932 – extensive history in the toy manufacturing industry

Company Description:

• Creators of the globally beloved LEGO® bricks
• Focused on sparking imagination and creative play
• Committed to diversity and inclusivity in all operations

Company Specialties:

• LEGO bricks
• Educational concepts
• Digital play experiences
• Learning-through-play
• Creativity and imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: The description underscores the brand's longstanding emphasis on creativity and play, positioning it as a leader in the educational toys industry.

📊 Role Analysis

Career Level: Senior-level, suggesting a high degree of autonomy and leadership responsibility

Reporting Structure: Likely reports to a Director or Senior Director within the Consumer Group division

Work Arrangement: Hybrid model – offering flexibility and work-life balance

Growth Opportunities:

• Opportunity for promotion within a matrixed organization
• Enhanced leadership skills through campaign management
• Exposure to diverse teams and projects across global markets

ASSUMPTION: Given its strategic importance, the role could lead to knowledge and influence growth, enhancing career trajectory.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Primary office in Billund with potential travel to other offices like Boston, London, or Shanghai

Geographic Context:

• Located in Billund, a central hub for LEGO’s operations
• Close proximity to manufacturing facilities enhances project exposure
• Danish cultural emphasis on work-life balance and community

Work Schedule: Hybrid work model with an average of 3 days per week in the office

ASSUMPTION: Denmark’s strong labor laws are likely to foster a supportive working environment for employees.

💼 Interview & Application Insights

Typical Process:

• Initial application through company career portal
• Human Resources screening interview
• Technical round focusing on marketing strategies and past campaigns
• Final interview with senior management

Key Assessment Areas:

• Brand growth and campaign development skills
• Ability to innovate within a traditional yet dynamic industry
• Client collaboration and cross-functional teamwork

Application Tips:

• Highlight campaign successes and contributions to brand growth
• Demonstrate leadership and strategic thinking through past examples
• Showcase adaptability in a fast-paced and changing environment

ATS Keywords: Marketing, Campaign Development, Brand Growth, Social Media, Gaming, Influencers

ASSUMPTION: The competitive nature of the application process emphasizes the need for clear, impactful storytelling in resumes and interviews.

🛠️ Tools & Technologies

• Social media management platforms
• Data analytics and insights software
• Collaboration tools like Microsoft Teams or Slack

ASSUMPTION: As a marketing leader, proficiency in modern digital tools is crucial to coordinate campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Imagination and creativity
• Commitment to quality and safety
• Promoting inclusivity and diversity

Work Style:

• Collaborative and team-oriented
• Dynamic and adaptable in fast-paced environments
• Detail-oriented with a focus on innovation

Self-Assessment Questions:

• Can I drive cultural change through innovative campaigns?
• Do I have a strong understanding of consumer insights?
• Am I adaptable to the fast-paced dynamics of a global brand?

ASSUMPTION: The emphasis on creativity and collaboration implies a vibrant, supportive culture, key for candidate success.

⚠️ Potential Challenges

• Bridging historical perception gaps in the Girls Audience
• Balancing creative vision with commercial objectives
• Maintaining agility in a matrixed organizational structure
• Managing cross-functional collaboration with diverse teams

ASSUMPTION: Success in this role requires balancing strategic influence with the ability to drive impactful cultural change.

📈 Similar Roles Comparison

• Roles in other large toy manufacturers may offer different strategic focuses
• Positions in smaller companies may have broader or combined responsibilities
• Marketing roles in non-profit sectors might require less commercial focus

ASSUMPTION: While similar roles exist, the unique focus on the Girls Audience at LEGO sets this position apart in terms of impact and strategic aspirations.

📝 Sample Projects

• Development of integrated digital and physical marketing campaigns
• Collaborative projects with influencer partnerships and events
• International campaigns focusing on cultural resonance and inclusivity

ASSUMPTION: Sample projects would typically demand high creativity and strategic alignment with LEGO’s brand values.

❓ Key Questions to Ask During Interview

• How does LEGO envision the future of the Girls Audience segment?
• What measures are in place to ensure cross-functional team effectiveness?
• How are success metrics defined and measured for campaigns?
• What opportunities for innovation are prioritized within the marketing department?
• Can you describe the team dynamics and company culture?

ASSUMPTION: These questions aim to give candidates insights into strategic priorities, team dynamics, and potential for innovation at LEGO.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant campaign successes and strategic impact
• Prepare for interviews by reviewing LEGO’s recent marketing initiatives
• Be ready to demonstrate both creative and commercial acumen
• Follow up with HR for feedback and next steps if not contacted within a reasonable time frame

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.