Senior Marketing Manager, Global Asset Management Marketing B2B

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Global Asset Management Marketing B2B

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Regular

🔹 Category: Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing initiatives for Global Asset Management's investment products to B2B audiences
• Campaign management, including advertising, promotional, and communications material development
• Social media strategy and content creation to build thought leadership and support product launches and events
• Reporting and insights generation to monitor performance and inform strategic recommendations
• Collaboration with internal and external partners, including digital analytics teams and external agency partners

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It also demands a strong understanding of the financial services industry and the ability to work effectively in a global organization.

📋 Key Responsibilities

✅ Define and execute on the strategy and optimization of marketing, social, and content campaigns

✅ Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth

✅ Continuously improve marketing team operations through thought leadership and best practice implementation

✅ Work with internal/external partners and digital analytics teams to obtain actionable insights, validate hypotheses, and refine concepts

✅ Act as a trusted advisor to assigned business/group

✅ Oversee the development of advertising, promotional, and communications material, ensuring governance requirements are met

✅ Provide strategic direction for media and creative development and ensure brand standards are maintained

✅ Deliver and execute social media strategy to build thought leadership, support product launches and events, and manage GAM’s social media and content calendar

✅ Monitor and track performance, address any issues, design and produce regular and ad-hoc reports, and dashboards, and utilize data to uncover insights to inform strategic recommendations

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Typically between 5 - 8 years of relevant experience and a post-secondary degree in a related field of study

Experience: Extensive experience in project management and results-oriented marketing campaigns grounded in customer insights

Required Skills:

• Strategic planning and execution
• Campaign management
• Social media strategy and content creation
• Data analysis and reporting
• Stakeholder engagement and collaboration
• Brand management
• Advertising and creative development

Preferred Skills:

• Experience in the financial services industry
• Experience with lead generation and account-based marketing
• Advertising/creative agency experience

ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of the global asset management landscape will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $69,000.00 - $129,000.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the financial services industry in Toronto. Benefits may vary based on the specific terms of the employment offer.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Bank of Montreal (BMO) is one of the largest banks in North America, providing a full range of financial services to personal, commercial, corporate, and institutional clients in Canada, the United States, and 18 other countries.

Company Size: 10,001+ employees. As a large organization, BMO offers numerous opportunities for career growth and development.

Founded: 1817. BMO has a long history and a strong reputation for stability and reliability in the financial services industry.

Company Description:

• BMO is committed to boldly growing the good in business and life, creating lasting, positive change for customers, communities, and employees.
• The company offers a range of banking, wealth management, investment, and capital markets services to clients across North America and internationally.
• BMO is known for its strong focus on sustainability, diversity, and inclusion, and community involvement.

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: https://www.bmo.com/

ASSUMPTION: BMO's large size and extensive range of services offer applicants a wide variety of career paths and opportunities for growth and development.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for strategic planning and execution of marketing initiatives across a global organization.

Reporting Structure: Reports directly to the Senior Manager, Global Asset Management Marketing.

Work Arrangement: On-site, full-time position with a typical workweek of 40 hours.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department or the broader organization.
• Opportunities to work on high-profile, global projects and collaborate with diverse teams.
• Access to learning and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment in downtown Toronto.

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong financial services industry.
• The office is located in the heart of the city's financial district, offering easy access to public transportation and amenities.
• The cost of living in Toronto is relatively high compared to other Canadian cities.

Work Schedule: Standard business hours with flexibility for remote work as needed.

ASSUMPTION: The downtown Toronto location offers a dynamic work environment with easy access to cultural attractions, restaurants, and other amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of stakeholders
• Final interview with the senior manager or a member of the executive team

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and project execution
• Data analysis and reporting
• Stakeholder engagement and collaboration
• Industry knowledge and understanding of the global asset management landscape

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the financial services industry and the global asset management landscape in your application materials.
• Prepare for behavioral interview questions that focus on your experience with strategic planning, campaign management, and stakeholder engagement.

ATS Keywords: Strategic planning, campaign management, social media strategy, data analysis, reporting, stakeholder engagement, global asset management, financial services industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, project management, and stakeholder engagement skills, as well as their understanding of the financial services industry and the global asset management landscape.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Adobe Creative Suite (Photoshop, Illustrator)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be an asset for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Customer-focused
• Respectful
• Responsible
• High-performing

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and comfortable with change
• Strong attention to detail and commitment to quality

Self-Assessment Questions:

• Do you align with BMO's values and culture?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you have a results-oriented approach to project management and campaign execution?

ASSUMPTION: Candidates who are a strong cultural fit for BMO will be those who align with the company's values, are comfortable working in a dynamic, collaborative environment, and have a strong commitment to results and continuous improvement.

⚠️ Potential Challenges

• Working in a large, global organization can present unique challenges in terms of communication, collaboration, and decision-making.
• The financial services industry is subject to strict regulations and compliance requirements, which can add complexity to marketing initiatives.
• The role may require travel to other BMO offices or client sites, which can be demanding and time-consuming.
• The cost of living in Toronto may be higher than in other Canadian cities, which can impact the overall compensation package.

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they would approach them in the context of this role.

📈 Similar Roles Comparison

• This role is unique in its focus on global asset management marketing to B2B audiences within a large, global financial services organization.
• Similar roles may be found in other large financial services organizations or global asset management firms, but the specific context and requirements may vary.
• Career paths for similar roles may include advancement to director or vice president levels within marketing or related departments, or transition to other areas of the organization, such as business development or strategy.

ASSUMPTION: Candidates should research similar roles in the industry to gain a better understanding of the unique aspects of this opportunity and how it compares to other available positions.

📝 Sample Projects

• Developing and executing a global social media campaign to launch a new investment product
• Collaborating with internal and external partners to create a comprehensive marketing strategy for a major event or conference
• Analyzing campaign performance data to identify trends, optimize marketing initiatives, and inform strategic recommendations

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and the opportunities for candidates to make a significant impact on the organization's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into it?
• How does the company support the growth and development of employees in this role?
• What are the key priorities for the first 90 days in this role, and how can I best contribute to them?
• How does the company measure the success of marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the global asset management marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.bmo.com/ca/en/job/BOMOGLOBALR250018073EXTERNALENCA/Senior-Marketing-Manager-Global-Asset-Management-Marketing-B2B
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, project management, and stakeholder engagement abilities, as well as your understanding of the financial services industry and the global asset management landscape.
• Prepare for behavioral interview questions that focus on your experience with strategic planning, campaign management, and stakeholder engagement.
• If selected for an interview, be prepared to discuss your approach to marketing initiatives, data analysis, and collaboration with internal and external partners.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and ask about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.