📌 Core Information
🔹 Job Title: Senior Marketing Manager, Global Clients (Digital Partners)
🔹 Company: Visa
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary point of contact and payments marketing expert for top Global and Pan-European Clients, focusing on Digital Players & FinTech.
- Nurturing and growing client relationships, establishing Visa Marketing Services as the preferred marketing partner.
- Driving revenue and margin growth for Marketing Services with respective clients and achieving annual targets.
- Collaborating with regional and local delivery teams to support business development for multi-market opportunities and engagement implementation.
- Leading the measurement, analysis, and reporting of marketing program performance and its impact on business results.
ASSUMPTION: This role requires a high level of client management, strategic thinking, and cross-functional collaboration to drive marketing services success for global clients.
📋 Key Responsibilities
✅ Nurture and grow client relationships, establishing Visa Marketing Services as the preferred marketing partner.
✅ Serve as the primary point of contact and payments marketing expert for specific Global Clients, working in close collaboration with Global AE and VCA teams.
✅ Own and consolidate the global account marketing plan to ensure consistency and alignment with client vision.
✅ Build the Global and Pan-European Clients Marketing Services pipeline and manage the Global Account VAS Advisory revenue in partnership with local Marketing, Global AE, and VCA.
✅ Lead business development for marketing services, focusing on both local and multi-market opportunities.
✅ Drive revenue, margin, and customer satisfaction for Marketing services with respective clients and be accountable for achieving annual targets for the business unit.
✅ Collaborate with regional and local delivery teams to support business development for multi-market opportunities and engagement implementation.
✅ Coordinate with regions and markets to ensure seamless handoff from the business development stage to the implementation and execution phase.
✅ Ensure consistent pricing of Marketing Services opportunities across regions.
✅ Contribute to Global RFPs and lead local RFPs for Pan-European scope.
✅ Participate in ongoing client meetings and quarterly business reviews, championing marketing services in shaping client program strategy.
✅ Collaborate across client, agency partners, and Visa stakeholders such as digital partnerships, product, sponsorships, operations, legal, and compliance to ideate and launch innovative, high-impact marketing campaigns in areas like sports, music, gaming, and fashion sponsorships, events, and experiences.
✅ Manage administrative and operational processes necessary to bring client engagements to market, including contract development, legal/compliance approvals, VPC management, and revenue recognition.
✅ Provide ongoing support to cross-functional and regional working teams responsible for implementing client projects, sharing expert knowledge about clients' business to help facilitate decision-making and move projects forward.
✅ Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.
ASSUMPTION: This role requires a strong understanding of payments marketing trends, insights, and best practices, as well as the ability to manage strategic partnerships and architect high-impact marketing strategies and campaigns on behalf of issuers, fintech, and digital payment providers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Experience: 5-10 years of hands-on experience in marketing within financial services or payments, including issuers, fintech, and digital payments providers.
Required Skills:
- Proven experience in operating in a fast-paced, highly matrixed organization.
- Tangible business experience in payments, marketing, advertising, or consulting roles.
- Accomplished in B2B, B2B2C, and B2C marketing strategy and working cross-functionally to implement and execute complex marketing strategies and campaigns.
- Demonstrated experience working across diverse geographies and cultures.
- Comfort operating in white space and ability to create a path forward and manage complex projects and processes with multiple stakeholders at both senior and junior levels.
- Skilled in crafting, pitching, and selling new, innovative ideas to executive leadership and clients.
- Strong executive presence, excellent written and verbal communication skills.
- Proficient on all Microsoft products, including Excel, Word, Outlook, and PowerPoint.
Preferred Skills:
- Experience working with digital partners and fintech companies.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the payments industry and a strong understanding of digital partners and fintech companies will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous time-off policies, including vacation, sick leave, and paid holidays.
- Employee stock purchase plan.
- Tuition reimbursement and professional development opportunities.
- Employee discounts on Visa products and services.
Working Hours: Full-time, with a flexible hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 27,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities each year.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
- Visa is committed to making an impact with a purpose-driven approach, focusing on creating a more inclusive and sustainable future for all.
Company Specialties:
- Global payments technology company
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across various regions and functions.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and the ability to drive results.
Reporting Structure: The Senior Manager will report directly to the Global Accounts Marketing Lead, Europe, and collaborate with Global AE and VCA teams.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.
Growth Opportunities:
- Progression to a more senior role within the Marketing Services team or other functions within Visa.
- Expanding responsibilities and influence as the role evolves and the client portfolio grows.
- Opportunities to work on high-impact projects and campaigns, gaining valuable experience and exposure.
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Visa's extensive global network.
🌍 Location & Work Environment
Office Type: Visa's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, USA (Headquarters); 1 Market St, San Francisco, CA 94105, USA; 12301 Research Blvd, Austin, TX 78759, USA; 1004 NW 65th Ave, Miami, FL 33126, USA
Geographic Context:
- London is a major global financial hub, offering ample opportunities for networking and professional growth.
- The city is known for its vibrant culture, rich history, and diverse communities.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: Full-time, with a flexible hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.
ASSUMPTION: Living and working in London offers applicants the chance to experience a dynamic, multicultural environment with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Visa careers portal.
- Phone or video screening with the Hiring Manager or a member of the Talent Acquisition team.
- In-depth interviews with cross-functional stakeholders, focusing on cultural fit, skills, and experience.
- Final interview with the Global Accounts Marketing Lead, Europe.
Key Assessment Areas:
- Client management and relationship-building skills.
- Strategic thinking and problem-solving abilities.
- Cross-functional collaboration and stakeholder management.
- Cultural awareness and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with digital partners and fintech companies, as well as your understanding of the payments industry.
- Demonstrate your ability to manage complex projects and processes with multiple stakeholders.
ATS Keywords: Payments Marketing, Client Relationship Management, Business Development, Marketing Strategy, Cross-Functional Collaboration, Project Management, Analytical Skills, Communication Skills, B2B Marketing, B2C Marketing, Digital Marketing, Revenue Generation, RFP Management, Cultural Awareness, Executive Presence, Microsoft Office Proficiency
ASSUMPTION: Visa's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Visa is committed to understanding and meeting the needs of its clients and customers.
- Collaborative: Visa fosters a culture of teamwork and collaboration, both internally and with external partners.
- Inclusive: Visa values diversity and encourages an inclusive work environment where everyone feels respected and valued.
Work Style:
- Strategic: This role requires a strategic mindset, with the ability to develop and execute long-term marketing plans.
- Adaptable: Visa's fast-paced environment demands adaptability and the ability to thrive in change.
- Collaborative: Strong cross-functional collaboration skills are essential for success in this role.
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with clients from diverse backgrounds and industries?
- Describe your experience working in a fast-paced, highly matrixed organization and how you've adapted to change.
- How do you balance strategic thinking with the need for tactical execution and day-to-day management?
ASSUMPTION: Visa's culture emphasizes collaboration, inclusivity, and a customer-centric approach, making it an attractive workplace for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, matrixed organization.
- Balancing strategic thinking with tactical execution and day-to-day management.
- Adapting to change and evolving client needs in a dynamic market.
- Working with diverse teams across various regions and functions, requiring strong cultural awareness and adaptability.
ASSUMPTION: These challenges are inherent to a senior marketing management role in a global organization like Visa and can be overcome with strong leadership, adaptability, and effective stakeholder management.
📈 Similar Roles Comparison
- This role differs from other senior marketing management positions in its focus on global clients, digital partners, and fintech companies within the payments industry.
- Visa's global presence and extensive client portfolio offer unique opportunities for growth and impact in this role.
- Career progression in this role may lead to more senior positions within Visa's Marketing Services team or other functions within the organization.
ASSUMPTION: Applicants should consider their fit for the unique aspects of this role and the opportunities it presents within Visa's global organization.
📝 Sample Projects
- Developing and executing a global marketing strategy for a top digital partner, driving revenue growth and customer engagement.
- Leading a cross-functional team to deliver a high-impact marketing campaign for a major sporting event, sponsored by one of Visa's global clients.
- Managing the RFP process for a Pan-European marketing services opportunity, ensuring consistent pricing and seamless implementation across regions.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and high-impact nature of the marketing services engagements managed by the Senior Manager for Global Clients.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing services strategy for Visa's global clients?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its marketing managers?
- What are the most significant challenges facing the global clients portfolio in the near future, and how can this role contribute to addressing them?
- How does Visa foster a culture of innovation and collaboration within its marketing services teams?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the organization, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Visa Careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in the payments industry and with digital partners and fintech companies.
- Prepare for interviews by researching Visa's business, industry trends, and the specific needs of the global clients portfolio.
- Follow up with the Hiring Manager or a member of the Talent Acquisition team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
