📌 Core Information
🔹 Job Title: Senior Marketing Manager, Global Clients (Issuers)
🔹 Company: Visa
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Serving as a payments marketing expert for top global and pan-European clients, focusing on issuers
- Nurturing and growing client relationships, establishing Visa Marketing Services as the preferred partner
- Developing and implementing global account marketing plans, ensuring consistency and alignment with client vision
- Building and managing the global account marketing services pipeline and revenue
- Collaborating cross-functionally to ideate and launch innovative, high-impact marketing campaigns
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Serve as a payments marketing expert for top global and pan-European clients, working closely with local marketing, global account executives, and value-added services teams
✅ Own and consolidate the global account marketing plan, ensuring consistency and alignment with client vision
✅ Build and manage the global account marketing services pipeline and revenue, in partnership with local marketing, global account executives, and value-added services teams
✅ Lead business development for marketing services, focusing on multi-market opportunities
✅ Drive revenue, margin, and customer satisfaction for marketing services with respective clients, achieving annual targets for the business unit
✅ Collaborate with regional and local delivery teams to support business development for multi-market opportunities and engagement implementation
ASSUMPTION: This role involves frequent travel, both domestically and internationally, to meet with clients and collaborate with regional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing, with a focus on financial services or payments, including issuers and fintechs
Required Skills:
- Proven expertise in payments marketing trends, insights, and best practices
- Experience managing strategic partnerships and architecting high-impact marketing strategies and campaigns
- Strong business acumen and ability to operate in a fast-paced, highly matrixed organization
- Excellent communication, presentation, and interpersonal skills
- Proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Preferred Skills:
- Experience working with global clients and across diverse geographies and cultures
- Fluency in additional languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in multicultural environments and across different time zones are strongly preferred.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing manager role in Warsaw, Poland)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, hybrid work arrangement (expectation of days in office confirmed by hiring manager)
ASSUMPTION: Visa offers competitive compensation and benefits packages, with salary ranges varying based on experience, location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees worldwide, offering extensive resources and opportunities for professional growth.
Founded: Visa was founded in 1958 and has since grown to become a leading global payments company.
Company Description:
- Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
- The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
- Visa offers a wide range of payment products and services, including credit, debit, prepaid, and commercial payments.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Marketing and advertising services
Company Website: Visa Careers
ASSUMPTION: Visa's extensive global presence and resources provide employees with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Global Accounts Marketing Lead, Europe.
Reporting Structure: The Senior Manager for Global Clients will report directly to the Global Accounts Marketing Lead, Europe, and collaborate with local marketing, global account executives, and value-added services teams.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Potential to expand the role's scope and impact across additional global clients and regions
- Opportunities to work on high-profile marketing campaigns and strategic initiatives
- Access to Visa's extensive learning and development resources
ASSUMPTION: Given Visa's global presence and the nature of this role, there are significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Visa's Warsaw office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and growing tech industry.
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.
Work Schedule: Full-time, hybrid work arrangement (expectation of days in office confirmed by hiring manager)
ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final round with the Global Accounts Marketing Lead, Europe
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the financial services or payments industry.
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and results.
- Demonstrate your understanding of Visa's business and the role's responsibilities through thoughtful questions and insights during the interview process.
ATS Keywords: Payments marketing, strategic partnerships, marketing strategy, B2B marketing, B2C marketing, project management, cross-functional collaboration, client relationship management, business development, data analysis, communication skills, executive presence, financial services, advertising, consulting, cultural awareness
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong marketing professionals who can drive results and contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Visa provides its employees with access to industry-standard tools and technologies to support their work and drive results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Responsible
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach building and maintaining strong client relationships in a global context?
- Can you provide an example of a time when you successfully led a cross-functional team to deliver a high-impact marketing campaign?
- How do you stay informed about industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Visa values diversity, inclusion, and collaboration, seeking candidates who align with its core values and work style.
⚠️ Potential Challenges
- Managing multiple global clients and stakeholders simultaneously
- Balancing strategic planning with day-to-day execution and implementation
- Adapting to a fast-paced, highly matrixed organization
- Navigating cultural differences and time zone differences when working with global teams
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and cultural awareness.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on global clients, with a primary emphasis on issuers.
- This role requires a deep understanding of the payments industry and its unique dynamics.
- Career progression in this role may involve expanding the scope of global clients managed or transitioning into a global account leadership role.
ASSUMPTION: This role is unique within Visa's organization and the broader marketing industry, requiring a specialized skill set and expertise.
📝 Sample Projects
- Developing and executing a global marketing strategy for a major issuer client, driving increased engagement and adoption of Visa's products and services
- Collaborating with regional teams to launch a multi-market marketing campaign, targeting small and medium-sized businesses (SMBs) and driving revenue growth
- Conducting market research and analysis to identify new marketing opportunities and trends within the payments industry
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong marketing expertise and industry knowledge.
❓ Key Questions to Ask During Interview
- Can you describe the typical profile of a successful global client for this role?
- How does this role collaborate with other marketing teams and stakeholders within Visa?
- What are the most significant challenges facing the global clients in this role, and how can I best prepare to address them?
- How does Visa support the professional development and growth of its marketing managers?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, challenges, and growth opportunities, as well as Visa's culture and support for its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Marketing Manager, Global Clients (Issuers)
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the financial services or payments industry.
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and results.
- Research Visa's business and the role's responsibilities to demonstrate your understanding and enthusiasm during the interview process.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
