I

Senior Marketing Manager, Head of Social

Instacart
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager, Head of Social

πŸ”Ή Company: Instacart

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and evolving Instacart's social media vision and strategy
  • Leading cross-functional teams to execute high-performing brand social programs
  • Acting as the brand's real-time voice in trending moments and cultural conversations
  • Driving engagement and innovation in social media and culture

ASSUMPTION: This role requires a strategic and creative thinker who can balance brand storytelling with performance objectives and has a strong understanding of social media trends and analytics.

πŸ“‹ Key Responsibilities

βœ… Develop and evolve Instacart's social media vision and strategy

βœ… Lead cross-functional teams to develop and execute high-performing brand social programs

βœ… Act as the brand's real-time voice in trending moments, cultural conversations, and community dialogue

βœ… Translate insights into action by using data, cultural trends, and audience behavior to shape content strategies and optimize performance

βœ… Drive multi-platform execution across Instagram, TikTok, YouTube, X, Facebook, Threads, and emerging platforms

βœ… Champion innovation by driving creative risk-taking and staying ahead of platform updates, new content formats, and creator partnerships

ASSUMPTION: This role requires strong leadership, communication, and project management skills to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or related field

Experience: 8+ years of experience in social media roles for leading consumer brands

Required Skills:

  • Proven track record of building and scaling high-performing social campaigns that drive engagement and revenue
  • Exceptional communication and leadership skills
  • Strategic and creative thinking with a strong bias for action
  • Highly data-literate with deep knowledge of native and third-party social media analytics tools

Preferred Skills:

  • Strong written and verbal communication skills
  • Exceptional project management and collaboration skills
  • Natural brand storyteller with a passion for creating content that resonates emotionally and builds strong communities
  • Highly adaptable problem-solver with a clear, long-term strategic vision

ASSUMPTION: Candidates with experience in the grocery or e-commerce industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $145,000 - $194,000 USD per year (varies by location)

Benefits:

  • Stock Options
  • Equity
  • Market-Competitive Compensation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Grocery Technology & Delivery

Company Size: 1,001-5,000 employees (Large)

Founded: 2012 (13 years ago)

Company Description:

  • Instacart is the leading grocery technology company in North America, working with grocers and retailers to transform how people shop
  • Partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services
  • Empowers approximately 600,000 shoppers to earn by picking, packing, and delivering orders on their own flexible schedule

Company Specialties:

  • Grocery Delivery and Online Grocery

Company Website: www.instacart.com

ASSUMPTION: Instacart is a well-established company in the grocery technology and delivery industry, with a strong focus on innovation and growth.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the VP of Brand Marketing

Work Arrangement: Remote OK (Flexible work arrangement)

Growth Opportunities:

  • Potential to grow within the marketing department or take on additional responsibilities as the company expands
  • Opportunity to shape Instacart's social media presence and influence the brand's cultural direction

ASSUMPTION: This role offers significant growth potential for the right candidate, as Instacart continues to grow and expand its services.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States

Geographic Context:

  • The United States has a diverse range of cultures, climates, and time zones, which may impact communication and collaboration
  • Instacart operates in multiple states, allowing for flexibility in working hours and time zones

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: Working remotely for Instacart offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with team members across different time zones.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the VP of Brand Marketing

Key Assessment Areas:

  • Social media strategy and execution
  • Leadership and communication skills
  • Data analysis and interpretation
  • Cultural awareness and understanding of Instacart's brand

Application Tips:

  • Tailor your resume and cover letter to highlight your social media experience and achievements
  • Prepare examples of successful social media campaigns you've led and the results they drove
  • Research Instacart's brand and social media presence to demonstrate your understanding of the company and its culture

ATS Keywords: Social Media Strategy, Cross-Functional Collaboration, Data Analysis, Brand Storytelling, Project Management, Leadership, Creative Thinking, Cultural Trends, Community Engagement, Performance Marketing, Content Strategy, Innovation, Communication Skills, Adaptability, Mentorship, Engagement

ASSUMPTION: Instacart's application process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their understanding of social media trends and analytics.

πŸ› οΈ Tools & Technologies

  • Social media platforms: Instagram, TikTok, YouTube, X, Facebook, Threads
  • Analytics tools: Native and third-party social media analytics tools
  • Project management tools: Asphalt, Asana, or similar

ASSUMPTION: This role requires proficiency in social media platforms and analytics tools, as well as experience with project management software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Inclusive & Diverse
  • One Team, One Dream

Work Style:

  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Flexible and adaptable

Self-Assessment Questions:

  • How do you align with Instacart's company values, and how have you demonstrated these values in your previous roles?
  • How do you approach balancing brand storytelling with performance objectives in social media campaigns?
  • How do you stay up-to-date with social media trends and cultural conversations, and how have you leveraged this knowledge to drive engagement and innovation in previous roles?

ASSUMPTION: Instacart values candidates who are customer-obsessed, inclusive, and collaborative, with a strong focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

  • Managing a remote team and maintaining productivity and engagement
  • Keeping up with the fast-paced nature of social media trends and platform updates
  • Balancing the need for creative innovation with the need for consistent, on-brand content
  • Navigating potential cultural sensitivities and ensuring Instacart's social media presence is inclusive and respectful

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of social media trends and cultural nuances.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on social media strategy and execution for a leading grocery technology company
  • Similar roles may be found in other consumer brands or e-commerce companies, but Instacart's focus on grocery delivery and technology sets it apart
  • Career progression in this role may involve moving into a broader marketing leadership position or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity to shape Instacart's social media presence and influence the brand's cultural direction, with potential for growth and advancement within the company.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new grocery delivery service in a specific region
  • Creating and implementing a social media strategy to increase brand awareness and engagement among a specific demographic
  • Managing a team to create and publish daily social media content, ensuring it aligns with Instacart's brand voice and values

ASSUMPTION: These sample projects demonstrate the strategic, creative, and leadership skills required for this role, as well as the need for a deep understanding of social media trends and analytics.

❓ Key Questions to Ask During Interview

  • How does Instacart plan to evolve its social media strategy in the next 1-3 years, and how will this role contribute to that growth?
  • What are the key priorities for the first 90 days in this role, and how will my work align with the broader marketing team's objectives?
  • How does Instacart foster a culture of innovation and risk-taking in its social media presence, and how can I contribute to that culture?
  • What opportunities are there for growth and advancement within the marketing department or the company as a whole?
  • How does Instacart approach balancing the need for creative innovation with the need for consistent, on-brand content, and how can I help strike that balance in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in Instacart's long-term vision, their understanding of the role's priorities, and their commitment to driving innovation and growth within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your social media experience and achievements, with a focus on strategic thinking, leadership, and data-driven results
  • Prepare examples of successful social media campaigns you've led and the results they drove, demonstrating your ability to balance brand storytelling with performance objectives
  • Research Instacart's brand and social media presence to demonstrate your understanding of the company and its culture
  • Follow up with Instacart's hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.