📌 Core Information
🔹 Job Title: Senior Marketing Manager, Head of Social
🔹 Company: Instacart
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and evolving Instacart's social media vision and strategy
- Leading cross-functional teams to execute high-performing brand social programs
- Acting as the brand's real-time voice in trending moments and cultural conversations
- Driving engagement and innovation in social media and culture
ASSUMPTION: This role requires a strategic and creative thinker who can balance brand storytelling with performance objectives and has a strong understanding of social media trends and analytics.
📋 Key Responsibilities
✅ Develop and evolve Instacart's social media vision and strategy
✅ Lead cross-functional teams to develop and execute high-performing brand social programs
✅ Act as the brand's real-time voice in trending moments, cultural conversations, and community dialogue
✅ Translate insights into action by using data, cultural trends, and audience behavior to shape content strategies and optimize performance
✅ Drive multi-platform execution across Instagram, TikTok, YouTube, X, Facebook, Threads, and emerging platforms
✅ Champion innovation by driving creative risk-taking and staying ahead of platform updates, new content formats, and creator partnerships
ASSUMPTION: This role requires strong leadership, communication, and project management skills to collaborate effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or related field
Experience: 8+ years of experience in social media roles for leading consumer brands
Required Skills:
- Proven track record of building and scaling high-performing social campaigns that drive engagement and revenue
- Exceptional communication and leadership skills
- Strategic and creative thinking with a strong bias for action
- Highly data-literate with deep knowledge of native and third-party social media analytics tools
Preferred Skills:
- Strong written and verbal communication skills
- Exceptional project management and collaboration skills
- Natural brand storyteller with a passion for creating content that resonates emotionally and builds strong communities
- Highly adaptable problem-solver with a clear, long-term strategic vision
ASSUMPTION: Candidates with experience in the grocery or e-commerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $194,000 USD per year (varies by location)
Benefits:
- Stock Options
- Equity
- Market-Competitive Compensation
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Grocery Technology & Delivery
Company Size: 1,001-5,000 employees (Large)
Founded: 2012 (13 years ago)
Company Description:
- Instacart is the leading grocery technology company in North America, working with grocers and retailers to transform how people shop
- Partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services
- Empowers approximately 600,000 shoppers to earn by picking, packing, and delivering orders on their own flexible schedule
Company Specialties:
- Grocery Delivery and Online Grocery
Company Website: www.instacart.com
ASSUMPTION: Instacart is a well-established company in the grocery technology and delivery industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the VP of Brand Marketing
Work Arrangement: Remote OK (Flexible work arrangement)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunity to shape Instacart's social media presence and influence the brand's cultural direction
ASSUMPTION: This role offers significant growth potential for the right candidate, as Instacart continues to grow and expand its services.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): United States
Geographic Context:
- The United States has a diverse range of cultures, climates, and time zones, which may impact communication and collaboration
- Instacart operates in multiple states, allowing for flexibility in working hours and time zones
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely for Instacart offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Brand Marketing
Key Assessment Areas:
- Social media strategy and execution
- Leadership and communication skills
- Data analysis and interpretation
- Cultural awareness and understanding of Instacart's brand
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and achievements
- Prepare examples of successful social media campaigns you've led and the results they drove
- Research Instacart's brand and social media presence to demonstrate your understanding of the company and its culture
ATS Keywords: Social Media Strategy, Cross-Functional Collaboration, Data Analysis, Brand Storytelling, Project Management, Leadership, Creative Thinking, Cultural Trends, Community Engagement, Performance Marketing, Content Strategy, Innovation, Communication Skills, Adaptability, Mentorship, Engagement
ASSUMPTION: Instacart's application process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their understanding of social media trends and analytics.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, X, Facebook, Threads
- Analytics tools: Native and third-party social media analytics tools
- Project management tools: Asphalt, Asana, or similar
ASSUMPTION: This role requires proficiency in social media platforms and analytics tools, as well as experience with project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive & Diverse
- One Team, One Dream
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with Instacart's company values, and how have you demonstrated these values in your previous roles?
- How do you approach balancing brand storytelling with performance objectives in social media campaigns?
- How do you stay up-to-date with social media trends and cultural conversations, and how have you leveraged this knowledge to drive engagement and innovation in previous roles?
ASSUMPTION: Instacart values candidates who are customer-obsessed, inclusive, and collaborative, with a strong focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Keeping up with the fast-paced nature of social media trends and platform updates
- Balancing the need for creative innovation with the need for consistent, on-brand content
- Navigating potential cultural sensitivities and ensuring Instacart's social media presence is inclusive and respectful
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of social media trends and cultural nuances.
📈 Similar Roles Comparison
- This role is unique in its focus on social media strategy and execution for a leading grocery technology company
- Similar roles may be found in other consumer brands or e-commerce companies, but Instacart's focus on grocery delivery and technology sets it apart
- Career progression in this role may involve moving into a broader marketing leadership position or taking on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique opportunity to shape Instacart's social media presence and influence the brand's cultural direction, with potential for growth and advancement within the company.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new grocery delivery service in a specific region
- Creating and implementing a social media strategy to increase brand awareness and engagement among a specific demographic
- Managing a team to create and publish daily social media content, ensuring it aligns with Instacart's brand voice and values
ASSUMPTION: These sample projects demonstrate the strategic, creative, and leadership skills required for this role, as well as the need for a deep understanding of social media trends and analytics.
❓ Key Questions to Ask During Interview
- How does Instacart plan to evolve its social media strategy in the next 1-3 years, and how will this role contribute to that growth?
- What are the key priorities for the first 90 days in this role, and how will my work align with the broader marketing team's objectives?
- How does Instacart foster a culture of innovation and risk-taking in its social media presence, and how can I contribute to that culture?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does Instacart approach balancing the need for creative innovation with the need for consistent, on-brand content, and how can I help strike that balance in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in Instacart's long-term vision, their understanding of the role's priorities, and their commitment to driving innovation and growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and achievements, with a focus on strategic thinking, leadership, and data-driven results
- Prepare examples of successful social media campaigns you've led and the results they drove, demonstrating your ability to balance brand storytelling with performance objectives
- Research Instacart's brand and social media presence to demonstrate your understanding of the company and its culture
- Follow up with Instacart's hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
