Senior Marketing Manager, Home Financing Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Home Financing Marketing

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support Home Financing portfolio growth
• Collaborating with cross-functional teams to create integrated campaigns
• Analyzing performance data to optimize marketing effectiveness
• Building strong relationships with business and functional partners

ASSUMPTION: This role requires a strategic thinker with a strong analytical background and excellent communication skills to succeed in a fast-paced, matrixed organization.

📋 Key Responsibilities

✅ Developing and executing impactful, insight-based marketing campaigns (targeted and mass)

✅ Setting up metrics and tracking performance against business objectives

✅ Monitoring progress and recommending adjustments to meet business objectives

✅ Identifying emerging issues and trends to inform decision-making

✅ Developing and maintaining relationships with internal/external partners

✅ Driving integrated marketing acquisition campaigns with minimal supervision

✅ Innovating offerings and positioning BMO to win vs. competitors

✅ Identifying and pursuing partnership opportunities for the bank

✅ Becoming a great leader, manager, and coach to direct report

ASSUMPTION: The role involves a high degree of collaboration and influencing others to drive meaningful action and change within the organization.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration, marketing, advertising, or related field

Experience: 5-7 years of relevant experience in the Home Financing industry, ideally with another FI

Required Skills:

• Strong analytical and problem-solving skills
• Advanced verbal and written communication skills
• Deadline-driven with the ability to be proactive, forward-thinking, and resourceful
• Expert strategic storyteller
• Exceptional project management skills and attention to detail
• Strong interpersonal skills and team player with the ability to merge varying points-of-view and build partnerships
• Creative problem-solving skills and excellent creative sensibilities

Preferred Skills:

• Experience with marketing dashboards and data visualization tools
• Familiarity with marketing automation platforms
• Knowledge of the Canadian banking industry

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $68,000.00 - $126,000.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1817 (as a bank)

Company Description:

• Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company
• BMO offers a wide range of personal and commercial banking, wealth management, and investment banking services
• BMO is committed to an inclusive, equitable, and accessible workplace

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: http://www.bmo.com

ASSUMPTION: BMO's large size and extensive service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports to Director, Home Financing Marketing

Work Arrangement: Hybrid (2-3 days in office)

Growth Opportunities:

• Potential to lead and mentor direct reports
• Opportunities to collaborate with various teams and expand skillset
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong financial sector
• BMO's headquarters is located in the heart of downtown Toronto
• The office offers a modern, collaborative work environment

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and situational interview
• Final round interview with hiring manager and/or panel

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Leadership and management potential

Application Tips:

• Highlight relevant experience in Home Financing or a similar industry
• Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
• Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments

ATS Keywords: Marketing, Home Financing, Data Analysis, Campaign Development, Performance Tracking, Relationship Building, Strategic Thinking, Collaboration

ASSUMPTION: BMO's interview process is designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Inclusion
• Empowerment

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you approach building and maintaining relationships with diverse stakeholders?
• How do you balance data-driven decision-making with creative problem-solving?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: BMO values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Navigating a large, matrixed organization
• Balancing data-driven decision-making with creative problem-solving
• Adapting to changes in the market and competitive landscape

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a deeper understanding of the Home Financing industry and its unique challenges
• BMO's size and extensive service offerings provide more opportunities for career growth and development than smaller organizations
• This role offers more strategic and leadership responsibilities than entry-level or junior marketing positions

ASSUMPTION: Candidates with experience in similar roles or industries will have a better understanding of the unique challenges and opportunities presented by this position.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase home equity loan applications
• Analyzing customer data to identify trends and optimize marketing strategies
• Collaborating with product and customer growth teams to innovate Home Financing offerings

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for BMO's Home Financing portfolio?
• What are the biggest challenges facing the Home Financing industry, and how does this role address them?
• How does BMO support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does BMO foster a culture of inclusion and diversity within its marketing teams?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
• Research BMO's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.