📌 Core Information
🔹 Job Title: Senior Marketing Manager - Home Lending
🔹 Company: Commonwealth Bank
🔹 Location: Perth, WA - 300 Murray Street - Bankwest Place
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 6+ years in a comparable role
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of three to deliver a marketing plan aimed at achieving 500 home loan applications per day
- Driving brand fame and executing best-in-class marketing strategies
- Collaborating with stakeholders to champion high-quality experiences and solve problems
- Experimentation and innovation to drive breakthrough thinking
ASSUMPTION: The role requires a strategic mindset with a focus on data-driven decision making and customer insights to achieve the desired business outcomes.
📋 Key Responsibilities
✅ Lead a team of three to deliver a marketing plan that drives towards 500 home loan applications per day
✅ Develop and execute through-the-line marketing campaigns across all channels, including video, events, customer communications, media, and creative
✅ Collaborate with agencies and stakeholders to deliver high-quality experiences and solve problems
✅ Champion a culture of innovation and experimentation to drive breakthrough thinking
✅ Communicate marketing strategies and results to board-level stakeholders
ASSUMPTION: The role may require occasional travel to attend industry events or meet with stakeholders in other locations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in a comparable role, with a proven track record of delivering results through multi-million dollar marketing campaigns
Required Skills:
- Proven business and communication strategy skills, with the ability to understand business strategy and set marketing strategy
- Experience leading multi-million dollar through-the-line campaigns from strategy to implementation
- Strong team leadership skills, with the ability to set high standards and motivate teams to achieve
- Breakthrough thinking and a willingness to experiment
- Excellent communication and stakeholder management skills, with the ability to craft and present a story to board-level stakeholders
Preferred Skills:
- Knowledge of the financial services or home lending landscape in Australia
ASSUMPTION: While not essential, having some knowledge of the financial services or home lending landscape in Australia would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This is an estimate and the actual salary may vary based on factors such as experience and performance.
Benefits:
- Flexible working arrangements
- Resources for career growth and development
- Annual volunteer leave
- Work perks across financial, lifestyle, and general wellbeing initiatives
- Meaningful recognition programs
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on individual performance and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Commonwealth Bank is one of the largest banks in Australia, with over 800,000 shareholders and over 52,000 employees. This means applicants can expect a well-established and structured work environment with ample opportunities for growth and development.
Founded: Commonwealth Bank was founded in 1911 and has since grown to become a leading provider of financial services in Australia.
Company Description:
- Australia’s leading provider of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services
- Committed to becoming Australia's favorite digital bank by focusing on innovative, useful, and uncomplicated banking experiences for customers
- Fosters a culture of bold ideas, curiosity, and desire for change, with a focus on diversity and equality
Company Specialties:
- Retail banking
- Premium banking
- Business banking
- Institutional banking
- Funds management
- Superannuation
- Insurance
- Investment
- Sharebroking
Company Website: http://www.commbank.com.au/
ASSUMPTION: As a large and well-established organization, Commonwealth Bank offers a structured and supportive work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Brand and Marketing and oversees a team of three marketing professionals.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The role requires regular on-site presence to collaborate with the team and stakeholders.
Growth Opportunities:
- Progression to a Head of Marketing or similar leadership role within the organization
- Expansion of responsibilities to include additional marketing channels or product lines
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Given the size and scope of Commonwealth Bank, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Perth, WA - 300 Murray Street - Bankwest Place
Geographic Context:
- Perth is the capital and largest city of Western Australia, with a population of over 2 million people
- The city is known for its natural beauty, with pristine beaches, parks, and the iconic Kings Park and Botanic Garden
- Perth offers a high standard of living, with a range of cultural, recreational, and entertainment options
Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as required
ASSUMPTION: The work environment at Commonwealth Bank is likely to be professional, collaborative, and supportive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with key stakeholders, including the Head of Brand and Marketing and other senior marketing professionals
- Case study or presentation preparation and delivery
- Final interview with the hiring manager or panel
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Marketing expertise and campaign management skills
- Cultural fit and alignment with Commonwealth Bank's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills
- Research Commonwealth Bank's marketing strategies and campaigns to demonstrate your understanding of the organization and its goals
ATS Keywords: Marketing strategy, campaign management, team leadership, stakeholder management, innovation, breakthrough thinking, customer insights, data-driven decision making, board-level communication
ASSUMPTION: As a large and well-established organization, Commonwealth Bank is likely to have a structured and thorough interview process that focuses on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Collaborative
- Inclusive
- Agile
- Accountable
Work Style:
- Collaborative and team-oriented
- Data-driven and customer-focused
- Innovative and experimental
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable using data and customer insights to drive decision making?
- Do you have a proven track record of delivering results through innovative and experimental marketing campaigns?
- Are you able to adapt to change and respond to new challenges and opportunities?
ASSUMPTION: As a large and diverse organization, Commonwealth Bank values a range of work styles and perspectives, and is committed to fostering a culture of inclusion and collaboration.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing the demands of multiple stakeholders, including senior leadership, marketing agencies, and other internal teams
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation
- Achieving ambitious business goals in a competitive and dynamic market
ASSUMPTION: While there may be challenges associated with this role, the supportive and collaborative work environment at Commonwealth Bank is likely to help mitigate these challenges and enable the successful candidate to thrive.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position may have a greater focus on driving brand fame and achieving ambitious business goals
- In the financial services industry, marketing roles may require a strong understanding of financial products and services, as well as relevant regulations and compliance requirements
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or product lines, or moving into a leadership or management role within the organization
ASSUMPTION: While there may be similarities between this role and other Senior Marketing Manager positions, the unique aspects of this role and the financial services industry require a tailored approach to marketing strategy and execution.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new home loan product, including market research, customer segmentation, channel selection, creative development, and performance measurement
- Conducting a customer insights analysis to identify trends and opportunities in the home lending market, and using these insights to inform marketing strategy and campaign development
- Collaborating with cross-functional teams to develop and implement a customer retention strategy, including targeted communications, offers, and incentives to reduce churn and increase customer lifetime value
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the organization's priorities, market conditions, and other factors, but are likely to involve a mix of strategic planning, campaign development, and performance measurement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the home lending business?
- What are the most significant challenges facing the home lending business, and how can marketing support in addressing these challenges?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does the marketing team collaborate with other departments and functions within the organization, such as product, sales, and customer service?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills
- Research Commonwealth Bank's marketing strategies and campaigns to demonstrate your understanding of the organization and its goals
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
