📌 Core Information
🔹 Job Title: Senior Marketing Manager - Home Lending
🔹 Company: Bankwest
🔹 Location: Perth, WA - 300 Murray Street - Bankwest Place
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 6+ years in a comparable role
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of three to deliver a marketing plan driving towards 500 home loan applications per day
- Setting and driving marketing strategy within a large P&L business, anchored in data and customer insights
- Leading multi-million dollar through-the-line campaigns across all channels, including media and creative
- Collaborating with agencies and stakeholders to champion high-quality experiences and solve problems
- Innovating and experimenting with breakthrough thinking to drive results
ASSUMPTION: This role requires a strategic mindset with a proven track record in marketing to lead a team and deliver results in a competitive market.
📋 Key Responsibilities
✅ Lead a team of three to deliver a marketing plan that drives towards 500 home loan applications per day
✅ Set and drive marketing strategy within a large P&L business, anchored in data and customer insights
✅ Lead multi-million dollar through-the-line campaigns across all channels, including media and creative
✅ Collaborate with agencies and stakeholders to champion high-quality experiences and solve problems
✅ Innovate and experiment with breakthrough thinking to drive results
ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign management, and stakeholder communication to drive success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in a comparable role, with a strong background in leading multi-million dollar marketing campaigns
Required Skills:
- Proven business and communication strategy skills
- Experience leading multi-million dollar through-the-line campaigns from strategy to implementation
- Proven team leadership skills with a track record of motivating teams to achieve high standards
- Breakthrough thinking, innovation, and a willingness to experiment
- Clear and compelling communication skills with the ability to craft and present a story to board-level stakeholders
Preferred Skills:
- Knowledge of the financial services or home lending landscape in Australia
ASSUMPTION: Candidates with a strong background in marketing, team leadership, and stakeholder management are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This estimate takes into account the experience level, location, and the size of the company.
Benefits:
- Flexible working arrangements
- Career growth resources and development opportunities
- Annual volunteer leave
- Range of work perks across financial, lifestyle, and general wellbeing initiatives
- Meaningful recognition programs
Working Hours: Full-time, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1895 (as a part of Commonwealth Bank of Australia)
Company Description:
- Bankwest is a division of Commonwealth Bank of Australia, providing a range of financial services including personal banking, credit cards, home loans, and business banking
- Committed to becoming Australia's favourite digital bank by delivering innovative, useful, and uncomplicated banking services
- Fosters a culture of bold ideas, curiosity, and desire for change, with a focus on employee life balance, benefits, and career momentum opportunities
Company Specialties:
- Personal Banking
- Credit Cards
- Home Loans
- Business Banking
Company Website: http://www.bankwest.com.au
ASSUMPTION: Bankwest is a well-established financial institution with a strong focus on digital innovation and customer experience.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Brand and Marketing and oversees a team of three marketing professionals
Work Arrangement: Hybrid (On-site with flexible working arrangements)
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and drive significant business results
- Access to career growth resources and development opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 300 Murray Street, Perth, WA 6000
Geographic Context:
- Perth is the capital and largest city of Western Australia, with a population of approximately 2.1 million people
- The city offers a mix of urban and outdoor lifestyle, with beaches, parks, and cultural attractions
- Perth has a Mediterranean climate, with hot, dry summers and mild, wet winters
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The work environment at Bankwest is collaborative and innovative, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Brand and Marketing
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Team leadership and management skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Bankwest's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, team leadership skills, and strategic thinking
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your understanding of Bankwest's mission and values during the interview
ATS Keywords: Marketing strategy, campaign management, team leadership, stakeholder management, financial services, home lending, customer insights, data-driven decision making
ASSUMPTION: The application process at Bankwest is competitive, with a focus on assessing candidates' strategic thinking, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies used in this role are standard for marketing professionals and may vary depending on the specific needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Collaborative and team-oriented
- Data-driven and customer-focused
- Innovative and open to new ideas
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to drive marketing decisions?
- Do you have a proven track record of leading successful marketing campaigns?
- Are you open to new ideas and willing to experiment with innovative marketing strategies?
ASSUMPTION: Bankwest values candidates who are customer-obsessed, collaborative, innovative, accountable, and respectful, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple priorities and projects simultaneously
- Working in a competitive market with tight deadlines and performance expectations
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: The challenges in this role are typical for a senior marketing manager position, with a focus on team leadership, project management, and performance-driven results.
📈 Similar Roles Comparison
- Compared to other senior marketing manager roles, this position offers a competitive salary range and a focus on driving business results through innovative marketing strategies
- Bankwest's emphasis on digital innovation and customer experience sets it apart from other financial services organizations
- This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business
ASSUMPTION: This role is competitive with other senior marketing manager positions in the financial services industry, offering a unique opportunity to drive business results through innovative marketing strategies.
📝 Sample Projects
- Developing and executing a marketing campaign to drive home loan applications, with a target of 500 applications per day
- Conducting market research and customer segmentation to inform marketing strategy and improve customer targeting
- Collaborating with cross-functional teams to launch a new home loan product, including marketing planning, creative development, and campaign execution
ASSUMPTION: The sample projects in this role are designed to drive business results, with a focus on customer acquisition, retention, and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Bankwest support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the team has executed, and what made it successful?
- How does Bankwest measure the success of its marketing efforts, and how will the performance of this role be evaluated?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, team leadership skills, and strategic thinking
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your understanding of Bankwest's mission and values during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
