📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hugo Boss
🔹 Company: Coty
🔹 Location: New York, NY, United States
🔹 Job Type: Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of the U.S. Marketing strategy for Hugo Boss and Lifestyle brands
- Collaborating with cross-functional teams to strategize around all aspects of the marketing mix
- Building the overall brand strategy in the U.S. in alignment with global marketing strategy and U.S. financial targets
- Working closely with the Marketing Director and various departments such as Global, Trade, Sales, Merchandising, Events, IM/PR, Finance, and CMI
ASSUMPTION: This role requires a strategic mindset, ability to work across multiple projects involving multiple stakeholders, and adaptability to change and proactive problem-solving.
📋 Key Responsibilities
✅ Own and develop the annual operating plan for your brands, supporting 3-year planning
✅ Own and execute the marketing calendar, including innovation, animations, retailer-specific programs, media planning, PR/IM, events, and more
✅ Partner with the U.S. Fashion House to identify strategic synergies to amplify business potential
✅ Monitor brand performance, deliver post-launch reports, and provide competitive analysis as needed
✅ Create and deliver brand presentations to internal teams and external retail partners
✅ Own monthly budget reconciliation for brands
ASSUMPTION: This role requires strong analytical skills, business acumen, and excellent communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree is required. MBA is preferred.
Experience: 8+ years of relevant work experience in marketing or product management
Required Skills:
- Strong analytical skills and ability to synthesize information
- Business acumen, with exposure to P&L
- Excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)
Preferred Skills:
- Fragrance/US Retailer expertise; knowledge of navigating with a License a plus
- Must demonstrate leadership, strategic thinking, independence, proactiveness, and ownership
- Must be able to seamlessly work across multiple projects involving multiple stakeholders and adapt to change proactively
- Commercially minded; a consumer-focused marketer who is passionate about building brands
- Digitally savvy, with marketing knowledge across media - digital, social, print, OOH
ASSUMPTION: This role requires a unique combination of skills, including strong analytical skills, business acumen, and excellent communication skills, to manage multiple projects and stakeholders effectively.
💰 Compensation & Benefits
Salary Range: $130,000 - $145,000 per year
Benefits:
- Health, dental, vision, and disability insurance
- 401(k) with generous employer match
- Paid time off and Summer Fridays
- Parental leave
- Tuition reimbursement
- Hybrid work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 1904
Company Description:
- Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.
- At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
Company Specialties:
- Fragrances
- Color Cosmetics
- and Skin & Body Care
Company Website: https://www.coty.com/your-career
ASSUMPTION: Coty is a global leader in the beauty industry, with a strong focus on innovation, diversity, and inclusion.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Marketing Director, with cross-functional collaboration with various departments
Work Arrangement: Hybrid (2 days on-site, 3 days remote per week)
Growth Opportunities:
- Potential to work on global brand campaigns and collaborate with international teams
- Opportunity to work on multiple brands and gain diverse marketing experience
- Potential to grow into a leadership role within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on global campaigns, gain diverse marketing experience, and advance to leadership positions.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): New York, NY, United States
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city is known for its fast-paced lifestyle and competitive business environment
Work Schedule: Monday - Thursday: On-site; Friday: Remote
ASSUMPTION: New York City offers a dynamic work environment with numerous networking opportunities and cultural attractions. However, the city's fast-paced lifestyle may require candidates to be adaptable and resilient.
💼 Interview & Application Insights
Typical Process:
- Our recruiter will contact you
- A telephone/online introductory meeting follows
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Coty's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research Coty's brand portfolio and marketing strategies to demonstrate your industry knowledge
ATS Keywords: Marketing, Brand Management, Strategic Planning, Cross-Functional Collaboration, P&L, Retail Marketing, Media Planning, PR/IM, Events, Consumer Focus, Digital Marketing, Social Media, Print, OOH, Fragrance, US Retailer, License, Global Brand Campaigns, Leadership, Growth Opportunities
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with Coty's values. Candidates should be prepared to discuss their marketing experience, leadership skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and various marketing automation, analytics, and project management tools. Candidates should be comfortable learning and utilizing new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Fearless: We dare to challenge the status quo and push boundaries
- Forward: We look ahead, anticipating trends and driving change
- You: We put our people first, fostering a culture of kindness and inclusivity
Work Style:
- Collaborative: We work together, leveraging diverse perspectives and expertise
- Adaptable: We embrace change and pivot as needed to achieve our goals
- Data-driven: We make informed decisions based on data and analytics
Self-Assessment Questions:
- How do your personal values align with Coty's company values, particularly 'Fearless' and 'You'?
- How do you approach working collaboratively with cross-functional teams, and how do you adapt to change in a dynamic work environment?
- How do you prioritize and manage multiple projects and stakeholders, balancing both big picture objectives and detailed follow-through?
ASSUMPTION: Coty values candidates who are fearless, forward-thinking, and committed to putting people first. Successful candidates will demonstrate strong collaboration skills, adaptability, and a data-driven approach to work.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders may require strong organizational skills and time management
- The fast-paced nature of the beauty industry may present challenges in keeping up with trends and maintaining a competitive edge
- Working in a hybrid environment may require candidates to be comfortable balancing on-site and remote work
- The competitive New York City job market may present challenges in attracting and retaining top talent
ASSUMPTION: This role may present challenges related to managing multiple projects, keeping up with industry trends, and balancing on-site and remote work. Candidates should be prepared to work in a fast-paced environment and demonstrate strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Compared to related marketing roles, this position offers a unique opportunity to work on global brand campaigns and collaborate with international teams
- Industry-specific context: The beauty industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career path comparison: This role offers significant growth potential, with opportunities to work on global campaigns, gain diverse marketing experience, and advance to leadership positions
ASSUMPTION: This role offers unique opportunities for global brand campaign experience and career growth compared to similar marketing positions. Candidates should be prepared to work in a dynamic and competitive industry and demonstrate strong adaptability and innovation.
📝 Sample Projects
- Developing and executing a successful global brand campaign for Hugo Boss
- Collaborating with international teams to create a cohesive marketing strategy across multiple regions
- Managing a retail-specific program that drives brand awareness and sales in the U.S. market
ASSUMPTION: These sample projects demonstrate the global scope and collaborative nature of the marketing responsibilities for this role. Candidates should be prepared to work on international campaigns and manage cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global brand management and how this role fits into that strategy?
- How does the company support the growth and development of its marketing employees?
- Can you provide an example of a successful global brand campaign and the role this position played in its execution?
- How does the company foster a culture of inclusivity and diversity, both internally and in its marketing efforts?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's global scope, the company's marketing strategy, and the candidate's fit with Coty's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research Coty's brand portfolio and marketing strategies to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
