🔹 Job Title: Senior Marketing Manager - Hybrid
🔹 Company: Crossroads Treatment Centers
🔹 Location: Hybrid (Greenville, SC and other locations)
🔹 Job Type: Full-Time
🔹 Category: Medical Practices
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote work)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and creative marketing professional with experience in brand management, content creation, and team leadership to drive marketing efforts and increase brand awareness.
✅ Shape and elevate the brand voice to boost brand awareness, credibility, and emotional connection with key audiences across all platforms
✅ Lead creative development and produce compelling marketing and promotional materials from start to finish across print and digital formats
✅ Direct multi-channel content creation, overseeing the design and delivery of social media, web content, printed materials, and all outward-facing communications
✅ Guardianship of brand identity, managing and evolving key brand assets to ensure consistency and strong market impact
✅ Maintain excellence across channels, ensuring creative standards are upheld in every piece of marketing content
✅ Collaborate with the Chief Marketing Officer to shape the marketing vision, establish budgets, and implement strategic initiatives
✅ Manage the annual marketing budget with precision, providing clear monthly reporting on performance versus spend
✅ Inspire, coach, and elevate your team to exceed expectations, while cultivating future leaders and succession opportunities
✅ Foster a collaborative team environment through consistent support, encouragement, and performance recognition
✅ Lead efforts in onboarding, mentoring, and professional growth to ensure individual and team success
✅ Spearhead innovative social media strategies aimed at expanding market share and increasing audience engagement
✅ Collaborate on the development of an integrated editorial calendar to align messaging across digital and print
✅ Monitor and analyze content performance metrics to optimize strategy and maximize audience impact
✅ Review SEO performance and deliver strategic recommendations to boost visibility and rankings across web platforms
✅ Build productive partnerships with external agencies to ensure timely, budget-conscious, and integrated campaign execution
✅ Establish internal workflows to optimize deliverables, reporting, and marketing process execution
✅ Cultivate influential relationships within key audience segments to amplify the company’s voice and expand its reach
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and team leadership to drive marketing success in a growing organization.
Education: BS in marketing or business is required, MBA or MA in Marketing preferred
Experience: 7+ years of relevant marketing experience and at least 5 years in a Leadership/Management role. Must have a proven (5+ years) track record and managing, mentoring, developing, and growing a Marketing Department.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in leadership roles and experience driving revenue growth through strategic marketing initiatives.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager with 7-10 years of experience in the medical or healthcare industry)
Benefits:
Working Hours: Full-time, hybrid role with a mix of on-site and remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in the medical or healthcare industry, with consideration for the candidate's experience level and the company's size.
Industry: Medical Practices, focusing on treating patients with substance use disorder (SUD) and providing medication-assisted treatment (MAT) options
Company Size: 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2005, with over 15 years of experience in treating patients with SUD and expanding access to treatment options
Company Description:
Company Specialties:
Company Website: http://crossroadstreatmentcenters.com/
ASSUMPTION: Crossroads Treatment Centers is a well-established organization in the medical practices industry, with a strong focus on treating patients with substance use disorder and providing accessible, high-quality treatment options.
Career Level: Senior-level position with significant responsibility for driving marketing efforts and team leadership
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals
Work Arrangement: Hybrid role with a mix of on-site and remote work, allowing for flexibility and work-life balance
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's marketing efforts and business success.
Office Type: Hybrid, with on-site work required at the company's headquarters in Greenville, SC, and the option to work remotely for the rest of the week
Office Location(s): Greenville, SC (headquarters), with the option to work remotely from other locations in the United States
Geographic Context:
Work Schedule: Full-time, with a mix of on-site and remote work, allowing for flexibility and work-life balance
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships with team members on-site and the flexibility to work from home for the majority of the week.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Brand Management, Content Creation, Social Media, SEO, Data Analysis, Team Leadership, Budget Management, Creative Development, Digital Marketing, Agency Management, Editorial Strategy, Operational Efficiency, Talent Development, Audience Engagement, Relationship Building
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing strategy, leadership skills, and cultural fit within the organization.
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on marketing automation, social media management, SEO, and analytics to drive marketing success.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Crossroads Treatment Centers values a culture of collaboration, teamwork, and continuous learning, with a focus on patient-centered care and ethical behavior. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong leadership and team management skills.
ASSUMPTION: The potential challenges of this role include balancing on-site and remote work responsibilities, managing a team with varying levels of experience, and keeping up with the latest marketing trends and technologies in a rapidly evolving industry.
ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions in the medical or healthcare industry, its unique focus on treating patients with substance use disorder and providing accessible, high-quality treatment options sets it apart from other roles.
ASSUMPTION: These sample projects highlight the strategic, creative, and team leadership aspects of the Senior Marketing Manager role, with a focus on driving marketing success and raising awareness about the organization's mission and treatment options.
ASSUMPTION: These key questions help candidates better understand the role, the organization, and the cultural fit, allowing them to make an informed decision about pursuing the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.