📌 Core Information
🔹 Job Title: Senior Marketing Manager (Hybrid)
🔹 Company: McCormick & Company
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution for alternate channels
- Leadership and development of direct and dotted line reports
- Cross-functional collaboration with sales, research, product development, and other teams
- Customer-centric approach with a deep understanding of key strategic customers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex cross-functional environments.
📋 Key Responsibilities
✅ Develop and execute strategic plans to achieve annual volume and profitability targets for alternate channels (Food-Away-From Home, e-Commerce, Club, Dollar)
✅ Lead and develop direct reports and cross-functional teams through annual planning, business reviews, and in-market execution of channel marketing plans
✅ Represent alternate channel needs in established stage gate processes and contribute insights for pan-channel initiatives
✅ Collaborate closely with Sales and Global Insights to integrate category, shopper, and product insights across the base business, innovation, and buyer reviews
✅ Lead process improvements to meet customer timelines, internal development requirements, and product selling strategies
✅ Lead and coach the team through Integrated Business Planning process
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple projects, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: University Bachelor's degree in Marketing, Business, or related discipline. MBA is preferred.
Experience: Minimum of 5 years' experience in building a 3-year vision grounded in consumer and shopper insights and delivering annual sales and profitability targets
Required Skills:
- Strategic thinking and planning
- Leadership and team management
- Analytical and project leadership skills
- Expertise in syndicated databases, market research, business & brand planning, advertising, finance, promotional activities, and consumer communications
Preferred Skills:
- Experience in the food industry or related sector
- Bilingual or multilingual proficiency
ASSUMPTION: Candidates with experience in the food industry or related sector may have a competitive advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Senior Marketing Manager role in Mississauga, Ontario)
Benefits:
- Competitive benefits package
- Retirement savings plan with company match
- Employee assistance program
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: McCormick & Company operates in the Food and Beverage Manufacturing industry, with a focus on spices, seasonings, flavourings, and specialty food products.
Company Size: McCormick & Company is a large corporation with over 10,000 employees globally, providing a structured and established work environment.
Founded: 1889, with a rich history and strong brand recognition in the flavour industry.
Company Description:
- McCormick is a global leader in flavor, manufacturing, marketing, and distributing spices, seasoning mixes, condiments, and other flavorful products to the entire food industry.
- The company creates flavors for a wide range of applications, such as beverages, snacks, dairy, bakery/confectionary, savory, performance nutrition, and health.
- McCormick's brands reach consumers in more than 150 countries and territories, with a passion for quality and an innovative, energetic company culture.
Company Specialties:
- Spices and seasonings
- Flavor solutions
- Consumer products
- Custom flavour solutions
Company Website: http://www.mccormickcorporation.com
ASSUMPTION: McCormick & Company's extensive global presence and strong brand recognition provide a stable and secure work environment for employees.
📊 Role Analysis
Career Level: Senior level, with the opportunity to grow and develop within the organization.
Reporting Structure: Reports directly to the VP of Sales and Marketing for Canada, with potential for cross-functional collaboration with various teams.
Work Arrangement: Hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and brands
- Chance to develop leadership and management skills through team development and mentoring
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement.
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a large city in the Greater Toronto Area (GTA), offering a diverse range of cultural, recreational, and entertainment options.
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
- Mississauga is well-connected by public transportation, highways, and is close to Toronto Pearson International Airport.
Work Schedule: Full-time, with flexibility for hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.
ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance their work and personal lives, while still fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Analytical and project leadership skills
- Industry knowledge and customer-centric approach
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the food industry and McCormick & Company's products and brands
- Prepare examples of your strategic planning and execution skills, as well as your leadership and team management experiences
ATS Keywords: Alternate channels, strategic planning, leadership, team management, cross-functional collaboration, customer-centric, food industry, marketing, brand management, product development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific knowledge, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing and appreciating the diversity of our employees, customers, and partners
- Recognition: Acknowledging and celebrating the contributions of our employees
- Inclusion: Fostering an environment where everyone feels valued, respected, and empowered to bring their authentic selves to work
- Collaboration: Working together to achieve common goals and drive results
Work Style:
- Data-driven and strategic approach to decision-making
- Collaborative and inclusive team environment
- Focus on continuous learning and professional development
- Adaptability and flexibility in a dynamic and evolving business landscape
Self-Assessment Questions:
- How do you demonstrate respect and inclusion in your leadership style?
- Can you provide an example of a time when you drove results through collaboration and teamwork?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: McCormick & Company values a diverse and inclusive work environment, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced and dynamic environment
- Navigating complex cross-functional relationships and stakeholder management
- Adapting to changes in the market, customer needs, and business priorities
- Balancing the demands of a hybrid work arrangement, requiring strong time management and self-motivation
ASSUMPTION: The successful candidate will be able to thrive in a dynamic and challenging environment, with strong project management, leadership, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on alternate channels and strategic planning, rather than day-to-day brand management or tactical execution
- In the food industry, this role is unique in its focus on alternate channels, requiring a deep understanding of customer needs and market trends in non-traditional retail environments
- Career progression in this role may lead to broader marketing leadership or general management opportunities within the organization
ASSUMPTION: This role offers a unique opportunity to drive strategic growth and innovation in the alternate channels space, with potential for career progression within the organization.
📝 Sample Projects
- Developing a 3-year vision and annual marketing plan for a key alternate channel, grounded in consumer and shopper insights
- Leading a cross-functional team to launch a new product line in the alternate channels, from concept to in-market execution
- Conducting a comprehensive review of pricing and promotional strategies for alternate channel products, with a focus on maximizing profitability and market share
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong leadership, analytical, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for alternate channels and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as sales, research, and product development, to drive success in alternate channels?
- What are the key priorities for this role in the first 90 days, and how can I contribute to a smooth transition into the team?
- How does McCormick & Company support the professional development and growth of its employees, particularly in marketing roles?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support employees in managing this work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on strategic thinking, leadership, and industry-specific knowledge
- Prepare examples of your strategic planning and execution skills, as well as your leadership and team management experiences, to discuss during the interview process
- If applicable, have examples of your work ready to showcase your creativity, innovation, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
