📌 Core Information
🔹 Job Title: Senior Marketing Manager I, B2B Enterprise Product Marketing
🔹 Company: Instacart
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 6-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth and adoption of Instacart's Retailer B2B offerings through strategic marketing campaigns.
- Serving as the primary marketing point-of-contact for cross-functional teams to enhance product visibility and sales pipeline.
- Crafting compelling positioning and messaging for enterprise product offerings.
- Developing thought leadership campaigns to establish Instacart Platform as a trusted industry authority.
- Managing and optimizing growth marketing programs in partnership with internal teams and external agencies.
ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on SaaS or technology companies, and experience managing marketing campaigns that drive both awareness and lead generation.
📋 Key Responsibilities
✅ Develop and maintain a deep understanding of Instacart’s existing Retailer products and industry trends, serving as the voice of our customers and reporting on competitive positioning and messaging gaps.
✅ Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials.
✅ Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more.
✅ Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives.
✅ Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars.
✅ Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies.
✅ Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams.
✅ Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans.
ASSUMPTION: This role requires strong communication skills, the ability to manage multiple projects simultaneously, and the capacity to navigate and influence internal management-level stakeholders and cross-functional teams.
🎯 Required Qualifications
Education: Not specified
Experience: 6-10 years experience in B2B Marketing at a SaaS or technology company
Required Skills:
- Strong written and verbal communication skills with the ability to express complex topics clearly and easily.
- Proven ability to develop effective messaging and thought leadership strategies.
- Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation.
- Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills.
- High proficiency with Google Slides and comfort with basic analytics.
- Strong business judgment and creative problem solving skills.
- Comfort working both independently and collaboratively.
- Ability to navigate and influence internal management-level stakeholders and cross-functional teams.
- An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity.
Preferred Skills:
- Experience marketing to various company sizes from large enterprises to small/medium sized businesses.
- Experience marketing to a Retailer/Grocery audience.
- Experience working for a high-growth company or start-up.
- Technical proficiency.
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $194,000 USD per year, depending on the candidate's permanent work location. Please review Instacart's Flex First remote work policy here.
Benefits:
- Stock Options
- Equity
- Market-Competitive Compensation
Working Hours: Full-time, with a flexible schedule that allows for remote work.
ASSUMPTION: The salary range provided is based on market research and industry standards for similar roles in the United States. The actual salary offer may vary based on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Instacart operates in the Software Development industry, focusing on grocery delivery and online grocery services.
Company Size: Instacart is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Instacart was founded in 2012 and has since grown to become the leading grocery technology company in North America.
Company Description:
- Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
- The company works with grocers and retailers to transform how people shop, making it possible for millions of people to get the groceries they need from the retailers they love.
- Instacart's Retailer B2B business offers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow retailers to grow and compete in the marketplace.
Company Specialties:
- Grocery Delivery and online grocery
- E-commerce and fulfillment services
- Ad tech and retail solutions
Company Website: https://www.instacart.com/
ASSUMPTION: Instacart's focus on innovation and growth provides ample opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in B2B marketing.
Reporting Structure: The Senior Marketing Manager I will report directly to the Head of B2B Marketing and have one direct report.
Work Arrangement: This role is remote-friendly, with a flexible schedule that allows for work-life balance.
Growth Opportunities:
- As Instacart continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and expansion provides ample opportunities for professional development and career growth.
- Instacart's collaborative and dynamic work environment encourages employees to take on new challenges and develop their skills.
ASSUMPTION: The success in this role will depend on the incumbent's ability to drive growth and adoption of Instacart's Retailer B2B offerings and establish strong relationships with cross-functional teams.
🌍 Location & Work Environment
Office Type: Instacart has a Flex First approach, allowing employees to choose where they do their best work, whether it's from home, an office, or their favorite coffee shop.
Office Location(s): Instacart's headquarters are in San Francisco, CA, with additional offices in Toronto, ON. However, this role is remote-friendly and can be performed from anywhere in the United States.
Geographic Context:
- The United States is the largest market for Instacart, with a strong presence in major metropolitan areas and growing popularity in suburban and rural regions.
- The remote-friendly nature of this role allows for a flexible work arrangement, with the opportunity to work from any location within the United States.
- Instacart's focus on grocery delivery and online grocery services makes it an essential resource for consumers across the country.
Work Schedule: Full-time, with a flexible schedule that allows for remote work.
ASSUMPTION: The remote-friendly nature of this role provides flexibility and work-life balance, allowing the incumbent to work from their preferred location and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Head of B2B Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Problem-solving and analytical skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and accomplishments.
- Demonstrate your understanding of Instacart's Retailer B2B offerings and the grocery industry.
- Prepare examples of successful B2B marketing campaigns you've led and the results you've achieved.
- Be ready to discuss your approach to thought leadership and content marketing.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
ATS Keywords: B2B Marketing, SaaS, Product Marketing, Campaign Management, Thought Leadership, Cross-Functional Collaboration, Retail Marketing, Growth Marketing, Customer Success, Business Development, Sales Enablement
ASSUMPTION: Instacart's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on behavioral and situational-based questions.
🛠️ Tools & Technologies
- Google Slides
- Basic analytics tools
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: The specific tools and technologies used may vary depending on the incumbent's role and responsibilities, as well as the company's evolving technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do.
- Inclusive: We foster an inclusive environment where everyone feels valued and respected.
- Bold: We take risks and challenge the status quo.
- Accountable: We hold ourselves accountable for our actions and their impact on our customers, partners, and each other.
- One Team: We work together to achieve our goals and celebrate our successes.
Work Style:
- Collaborative: Instacart values a team-based approach to problem-solving and decision-making.
- Adaptable: The company's fast-paced and ever-evolving nature requires employees to be adaptable and comfortable with change.
- Data-driven: Instacart uses data to inform decision-making and drive continuous improvement.
- Customer-focused: The company prioritizes the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
- Can you provide an example of a successful B2B marketing campaign you've led, and how you measured its impact?
- How do you stay up-to-date with industry trends and market developments in the grocery industry?
ASSUMPTION: Instacart's company culture emphasizes collaboration, adaptability, and a customer-focused approach, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- The fast-paced and ever-evolving nature of Instacart's business may present challenges in terms of prioritizing and managing multiple projects simultaneously.
- The remote-friendly work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
- The incumbent may face competition from other B2B marketing professionals seeking to advance their careers in the growing grocery industry.
- The incumbent may need to navigate and influence internal management-level stakeholders and cross-functional teams, which can be challenging in a fast-growing and dynamic work environment.
ASSUMPTION: The success in this role will depend on the incumbent's ability to adapt to change, manage multiple projects simultaneously, and effectively navigate and influence internal stakeholders.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the B2B space, this role places a greater emphasis on thought leadership and content marketing, as well as cross-functional collaboration and stakeholder management.
- The grocery industry is unique in its focus on consumer behavior and preferences, requiring a deep understanding of the market and its trends.
- This role offers the opportunity to work for a high-growth company with a strong focus on innovation and expansion, providing ample opportunities for career growth and professional development.
ASSUMPTION: The unique aspects of this role, such as its focus on the grocery industry and Instacart's high-growth trajectory, set it apart from similar roles in other industries or companies.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Instacart's new Retailer B2B offering, including positioning, messaging, and launch plan.
- Creating a thought leadership campaign to establish Instacart Platform as a trusted industry authority, including white papers, webinars, and blog posts.
- Managing and optimizing a multi-channel B2B marketing campaign to drive awareness and lead generation for Instacart's Retailer B2B offerings, including events, paid media, content, sales enablement, partnerships, PR, and webinars.
ASSUMPTION: The specific projects the incumbent will work on may vary depending on the company's priorities, market conditions, and the incumbent's role and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to B2B marketing and how this role fits into the broader marketing strategy?
- How does the company measure the success of its B2B marketing campaigns, and how will my performance be evaluated in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and career growth of its marketing team members?
- What is the company's approach to cross-functional collaboration and stakeholder management, and how can I contribute to these efforts in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and accomplishments, with a focus on your ability to drive growth and adoption of enterprise product offerings.
- Prepare examples of successful B2B marketing campaigns you've led and the results you've achieved, with an emphasis on thought leadership and content marketing.
- Be ready to discuss your approach to cross-functional collaboration and stakeholder management, as well as your understanding of the grocery industry and its market trends.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
