Senior Marketing Manager, IMC

📌 Core Information 🔹 Job Title: Senior Marketing Manager, IMC 🔹 Company: SharkNinja 🔹 Location: London, United Kingdom 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: 2025-07-03 🚀 Job Overview Key aspects of this role include: - Local execution of global 360° IMC plans for new product launches, brand campaigns, and seasonal promotions - Managing and tracking campaign deliverables, timelines, and budgets across internal and external partners - Responsibility for trafficking of all media assets to internal and external agencies - Serving as a point of contact between global and local teams to provide direction on messaging, creative assets, and media strategies based on Global IMC direction - Collaborating with media, PR, influencer, social, D2C, and retail teams to ensure consistent execution of the campaign strategy - Monitoring campaign performance and assisting in preparing post-campaign analysis, recaps, and presentations - Conducting market research and competitive analysis to inform campaign planning and brand storytelling - Staying current on marketing trends, consumer insights, and emerging technologies relevant to the Shark Home business ASSUMPTION: This role requires a strong understanding of integrated marketing communications (IMC) and experience working with global and local teams. The ideal candidate will have a proven track record in local campaign execution and cross-functional team collaboration. 📋 Key Responsibilities ✅ Local Campaign Execution: - Execute local campaigns based on global IMC plans, ensuring consistency and cohesion in messaging and creative assets - Manage campaign deliverables, timelines, and budgets, ensuring projects are completed on time and within budget ✅ Media Asset Trafficking: - Responsible for trafficking of all media assets to internal and external agencies, ensuring assets are delivered accurately and on time ✅ Cross-Functional Collaboration: - Serve as a point of contact between global and local teams, providing direction on messaging, creative assets, and media strategies based on Global IMC direction - Collaborate with media, PR, influencer, social, D2C, and retail teams to ensure consistent execution of the campaign strategy ✅ Campaign Performance Monitoring: - Monitor campaign performance and assist in preparing post-campaign analysis, recaps, and presentations, providing insights to inform future campaigns ✅ Market Research & Competitive Analysis: - Conduct market research and competitive analysis to inform campaign planning and brand storytelling, ensuring Shark Home remains competitive in the market ASSUMPTION: The ideal candidate will have experience in local campaign execution, cross-functional team collaboration, and market research. Strong analytical skills and attention to detail are essential for this role. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Communications, Business, or a related field Experience: - 5-8 years of experience in marketing, advertising, or communications, preferably in a fast-paced consumer goods environment Required Skills: - Demonstrated ability to manage multiple projects, deadlines, and priorities with strong attention to detail - Excellent communication and interpersonal skills - Proficiency in Microsoft Office Suite (especially PowerPoint and Excel); experience with project management tools (e.g., Asana, Smartsheet) is a plus Preferred Skills: - Passion for innovation, storytelling, and driving consumer impact - Comfortable working in a high-growth, agile environment with cross-functional teams ASSUMPTION: Candidates should have a strong background in marketing, with a focus on local campaign execution and cross-functional team collaboration. Experience in the consumer goods industry is preferred. 💰 Compensation & Benefits Salary Range: £50,000 - £70,000 per annum (based on experience level and industry standards for the role, location, and company size) Benefits: - Competitive health insurance, retirement plans, and paid time off - Employee stock purchase options and wellness programs - SharkNinja product discounts and high impact Learning Programs featuring bold voices redefining what’s possible Working Hours: Full-time, 40 hours per week with flexible scheduling based on project needs ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and SharkNinja's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Appliances, Electrical, and Electronics Manufacturing Company Size: 1,001-5,000 employees Founded: 1994, Needham, MA, USA Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty. Company Specialties: - Consumer Goods and Product Marketing Company Website: SharkNinja ASSUMPTION: SharkNinja is a well-established company in the consumer goods industry, with a strong focus on innovation and product development. The company's size and industry experience provide a stable and supportive work environment for employees. 📊 Role Analysis Career Level: Mid-career Reporting Structure: This role reports directly to the Global Marketing Director for Shark Home and works cross-functionally with various teams, including media, PR, influencer, social, D2C, and retail. Work Arrangement: On-site, full-time, with flexible scheduling based on project needs Growth Opportunities: - Opportunities for career growth within the marketing department and the broader organization - Potential to work on high-impact projects and contribute to the company's continued success ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. The ideal candidate will be proactive and eager to take on new challenges and responsibilities as they arise. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-plan workstations and dedicated meeting rooms Office Location(s): 89 A Street, Needham, MA 02494, USA (with potential for remote work options based on project needs) Geographic Context: - Needham, MA, is a suburban town located approximately 15 miles southwest of Boston, MA, USA - The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions Work Schedule: - Standard business hours with flexible scheduling based on project needs - Occasional evening and weekend work may be required to meet deadlines and support global campaigns ASSUMPTION: The work environment at SharkNinja is modern and collaborative, with a focus on open communication and teamwork. The company's location in Needham, MA, offers a suburban work-life balance with easy access to urban and rural amenities. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager or HR representative 3. In-depth behavioral interview with the hiring manager and/or other team members 4. Final interview with senior leadership, if applicable 5. Background check and offer extension Key Assessment Areas: - Marketing strategy and campaign planning - Cross-functional team collaboration and communication skills - Problem-solving and analytical skills - Attention to detail and project management skills Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and skills 2. Prepare for behavioral interview questions that focus on your experience with local campaign execution, cross-functional team collaboration, and market research 3. Research SharkNinja's products, marketing strategies, and industry trends to demonstrate your understanding of the company and market landscape 4. Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process ATS Keywords: Marketing, Advertising, Communications, Campaign Planning, Local Execution, Cross-Functional Teamwork, Market Research, Consumer Insights, Product Launch, Brand Campaigns, Seasonal Promotions, Media Strategies, Creative Assets, Budget Management, Project Management, Attention to Detail, Consumer Goods, Consumer Engagement, Product Awareness ASSUMPTION: The interview process at SharkNinja is designed to assess your marketing skills, experience, and cultural fit. By following the application tips and preparing for the key assessment areas, you can increase your chances of success in the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (PowerPoint, Excel) - Project management tools (e.g., Asana, Smartsheet) - Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud) - Social media management tools (e.g., Hootsuite, Buffer) - CRM and marketing databases (e.g., Salesforce, HubSpot) ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed to support their role and the broader marketing team. 👔 Cultural Fit Considerations Company Values: - Innovation - Consumer-centricity - Collaboration - Accountability - Results-driven Work Style: - Agile and adaptable, with a focus on continuous improvement and learning - Strong communication and interpersonal skills, with the ability to work effectively in a cross-functional team environment - Proactive and solutions-oriented, with a focus on driving results and achieving objectives Self-Assessment Questions: 1. How do you approach local campaign execution, and how have you ensured consistency and cohesion in messaging and creative assets across multiple touchpoints? 2. Can you provide an example of a time when you had to manage multiple projects, deadlines, and priorities, and how did you ensure strong attention to detail in your work? 3. How have you collaborated with cross-functional teams to ensure consistent execution of a campaign strategy, and what steps did you take to ensure all teams were aligned and working towards the same goals? 4. How have you conducted market research and competitive analysis to inform campaign planning and brand storytelling, and what insights have you gained from your research that have influenced your marketing strategies? ASSUMPTION: SharkNinja values candidates who are innovative, consumer-centric, collaborative, accountable, and results-driven. By assessing your fit with the company's values and work style, and reflecting on your experiences with local campaign execution, cross-functional team collaboration, and market research, you can demonstrate your cultural fit for the role and the organization. ⚠️ Potential Challenges 1. Managing multiple projects and deadlines: This role requires strong project management skills and the ability to balance multiple projects, deadlines, and priorities effectively. 2. Cross-functional team collaboration: Working with various teams, including media, PR, influencer, social, D2C, and retail, may present challenges in ensuring consistent communication and alignment across all teams. 3. Market research and analysis: Conducting market research and competitive analysis can be time-consuming and may require strong analytical skills to draw meaningful insights from the data. 4. Global campaign alignment: Ensuring local campaigns align with global IMC direction may present challenges in balancing local market needs with global brand guidelines and messaging. ASSUMPTION: By acknowledging and preparing for these potential challenges, you can demonstrate your ability to navigate the complexities of the role and contribute effectively to the marketing team's success. 📈 Similar Roles Comparison 1. Senior Marketing Manager, IMC (SharkNinja) vs. Senior Marketing Manager, Global Brands (Procter & Gamble): - SharkNinja: Focuses on local campaign execution and cross-functional team collaboration for the Shark Home brand - Procter & Gamble: Emphasizes global brand management and cross-functional team collaboration across multiple brands and regions 2. Industry-specific context: - SharkNinja: Operates in the consumer goods industry, with a focus on household products and home appliances - Procter & Gamble: Operates in the consumer goods industry, with a diverse portfolio of brands across various categories, including beauty, health, and home care ASSUMPTION: By comparing this role with similar positions at other companies, you can gain insights into the unique aspects of the Senior Marketing Manager, IMC role at SharkNinja and how it differs from other marketing management positions in the consumer goods industry. 📝 Sample Projects 1. Local campaign execution for a new product launch: - Developed and executed a local marketing campaign for the launch of a new Shark Home product, ensuring consistent messaging and creative assets across all consumer touchpoints - Collaborated with cross-functional teams, including media, PR, influencer, social, D2C, and retail, to ensure cohesive campaign execution and maximize product awareness 2. Market research and competitive analysis for a brand refresh: - Conducted market research and competitive analysis to inform a brand refresh for an existing Shark Home product - Identified consumer insights and market trends to guide the development of a new brand positioning and messaging framework ASSUMPTION: By providing specific examples of your marketing experience and achievements, you can demonstrate your ability to tackle the challenges and opportunities presented by the Senior Marketing Manager, IMC role at SharkNinja. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - How does this role fit into the broader marketing organization, and how will my work contribute to the company's overall marketing strategy? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company support the professional development and growth of marketing managers in this role? 2. Company-specific questions: - How does the company's culture and work environment support collaboration and innovation in marketing? - What are the key challenges facing the Shark Home brand, and how can this role contribute to addressing them? - How does the company approach diversity, equity, and inclusion in its marketing efforts and overall business strategy? ASSUMPTION: By asking thoughtful and insightful questions during the interview process, you can demonstrate your interest in the role and the company, and gain a better understanding of the marketing team's priorities and the company's culture and values. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills 3. Prepare for behavioral interview questions that focus on your experience with local campaign execution, cross-functional team collaboration, and market research 4. Research SharkNinja's products, marketing strategies, and industry trends to demonstrate your understanding of the company and market landscape 5. Practice your presentation skills, as you may be asked to present on a marketing campaign or strategy during the interview process 6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application, if you have not heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.