Senior Marketing Manager:in

📌 Core Information

🔹 Job Title: Senior Marketing Manager:in

🔹 Company: evenito AG

🔹 Location: Zürich (preferred) or remote-friendly within the CET timezone

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing efforts at evenito with a focus on website management and brand development
• Overseeing the rebranding and website relaunch process
• Managing external agencies for performance marketing and content strategy
• Collaborating with the management team and working with international colleagues

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creativity with data-driven decision making. The ideal candidate will have experience in B2B marketing, preferably in SaaS or digital products.

📋 Key Responsibilities

✅ Lead the marketing efforts at evenito with a focus on website management and brand development

✅ Oversee the rebranding and website relaunch process in collaboration with an external agency

✅ Manage external agencies for performance marketing and content strategy, ensuring alignment with evenito's goals and brand

✅ Continuously optimize and strategically develop the website (Webflow) to improve conversion rates and user experience

✅ Collaborate with the management team and international colleagues to ensure consistent branding across all marketing touchpoints

✅ Analyze and interpret marketing KPIs, attribution, and funnel logics to make data-driven decisions

ASSUMPTION: The role requires a strong understanding of marketing metrics, a hands-on approach to website management, and the ability to work effectively with external agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in B2B marketing, ideally in SaaS or digital products

Required Skills:

• Proven experience in leading and managing external agencies
• Strong analytical skills and data-driven mindset
• Fluency in German and English, both written and spoken
• Experience with Google Analytics and Webflow or Figma
• Ability to interpret and optimize marketing KPIs

Preferred Skills:

• Experience with LinkedIn Ads or ABM campaigns in a B2B context
• Hands-on knowledge of Webflow or Figma (or willingness to learn quickly)
• Industry knowledge of event tech or enterprise SaaS

ASSUMPTION: The ideal candidate will have a strong analytical mindset, a creative approach to storytelling, and the ability to balance strategic thinking with hands-on execution.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on experience and qualifications)

Benefits:

• High Impact, High Design Freedom
• Dynamic International Team
• Responsibility and Freedom
• Modern Office in the Heart of Zurich
• 30+ Vacation Days
• Flexible Working

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Swiss SaaS industry. Benefits are tailored to reflect evenito's company culture and commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Event Management Software

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2016

Company Description:

• evenito is a B2B SaaS company that simplifies complex event management processes
• Focuses on enterprise-grade security and enabling event planners to create memorable experiences
• Offers a range of services, including event homepage creation, networking, invitation management, and guest management

Company Specialties:

• Event management
• Photomanagement
• Event-Homepage
• Networking
• Invitation
• Check-in
• Guest Management
• Ticketing
• Events
• Hostmanagement

Company Website: evenito.com

ASSUMPTION: Evenito is a growing company in the event management software industry, with a focus on simplifying complex processes and enabling event planners to create memorable experiences.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: Reports directly to the CEO

Work Arrangement: Full-time, with remote-friendly options

Growth Opportunities:

• Potential to shape the future of evenito's marketing strategy
• Opportunities to collaborate with international colleagues and gain exposure to global markets
• Possibility to grow within the company as it continues to expand

ASSUMPTION: This role offers significant growth potential, as evenito continues to expand its market presence and refine its marketing strategy.

🌍 Location & Work Environment

Office Type: Modern office in the heart of Zurich

Office Location(s): Binzstrasse 23, Zürich, Zürich 8045, CH

Geographic Context:

• Zürich is a major financial hub and offers a high quality of life
• The office is centrally located, with easy access to public transportation
• Zürich has a vibrant cultural scene and numerous recreational opportunities

Work Schedule: Standard full-time hours, with flexible working arrangements

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, international environment and have the ability to thrive in a fast-paced, growing company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and analytical skills
• Creativity and storytelling abilities
• Experience managing external agencies
• Fluency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of evenito's products and market position
• Showcase your ability to balance data-driven decision making with creative problem-solving

ATS Keywords: B2B Marketing, SaaS, Performance Marketing, Content Strategy, Google Ads, Analytical Skills, Project Management, Storytelling, Webflow, Figma, Budget Management, Data Analysis, Conversion Optimization, Team Collaboration, Brand Development, Customer Journey

ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with external agencies.

🛠️ Tools & Technologies

• Webflow
• Figma
• Google Analytics
• Google Ads
• LinkedIn Ads (optional)

ASSUMPTION: The ideal candidate will have experience with Webflow and Figma, as well as a strong understanding of Google Analytics and Google Ads.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Dynamic and fast-paced
• International and collaborative
• Focused on continuous improvement
• Results-driven and accountable

Self-Assessment Questions:

• How do you ensure that evenito's brand is consistently represented across all marketing touchpoints?
• Can you provide an example of a time when you had to balance data-driven decision making with creative problem-solving?
• How do you approach managing external agencies to ensure alignment with the company's goals and brand?

ASSUMPTION: Evenito values candidates who are customer-centric, innovative, collaborative, and data-driven, with a dynamic and results-driven work style.

⚠️ Potential Challenges

• Managing multiple external agencies and ensuring alignment with evenito's goals and brand
• Balancing strategic thinking with hands-on execution in a fast-paced, growing company
• Adapting to a dynamic, international work environment
• Keeping up with the latest trends and best practices in B2B marketing and event management software

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have the ability to balance strategic thinking with hands-on execution.

📈 Similar Roles Comparison

• This role is unique in its focus on website management and brand development within the event management software industry
• Unlike other marketing roles, this position requires a strong understanding of both marketing metrics and website management tools
• Career progression in this role may involve moving into a more senior marketing leadership position or transitioning into a specialized marketing role within the event management software industry

ASSUMPTION: This role offers a unique opportunity to shape the future of evenito's marketing strategy and gain exposure to the event management software industry.

📝 Sample Projects

• Leading the rebranding and website relaunch process for evenito
• Developing and executing a targeted content strategy to improve conversion rates and user experience on the evenito website
• Managing external agencies to optimize performance marketing campaigns and improve return on ad spend (ROAS)

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its marketing strategy and how this role fits into that plan?
• How does evenito approach collaboration and knowledge-sharing with external agencies?
• What are the biggest challenges facing the event management software industry, and how does evenito plan to address them?
• How does evenito support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to provide insight into evenito's company culture, marketing strategy, and approach to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your ability to balance strategic thinking with hands-on execution
• Prepare examples of your past work that demonstrate your ability to manage external agencies and optimize marketing campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.