Senior Marketing Manager:in - Schwerpunkt Print

📌 Core Information

🔹 Job Title: Senior Marketing Manager:in - Schwerpunkt Print

🔹 Company: ANGEHEUERT GmbH Personalberatung

🔹 Location: Innsbruck, Tirol, Austria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Conception, steering, and implementation of holistic marketing campaigns across diverse channels
• Planning and organization of advertising materials in print and digital formats
• Close collaboration with editorial teams, sales, and external partners
• Project management for data-driven decision-making and campaign performance monitoring

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on print marketing and cross-channel campaign management.

📋 Key Responsibilities

✅ Conceptualize, steer, and implement holistic marketing campaigns across various channels (print media, email marketing, website, social media, SEO/SEA)

✅ Plan and organize advertising materials for print and digital formats

✅ Collaborate closely with editorial teams, sales, and external partners (e.g., agencies)

✅ Manage projects for data-driven decision-making and campaign performance monitoring

✅ Create and redaktionally edit catalog texts, advertising, and informational materials

✅ Organize and moderate webinars, and communicate with participants

✅ Coordinate within the marketing team (e.g., online marketing and social media)

✅ Contribute to cross-border marketing projects with colleagues in Germany and Switzerland

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration.

🎯 Required Qualifications

Education: A degree in marketing, media, or a related field

Experience: Several years of experience in print and digital marketing, with a focus on print

Required Skills:

• Excellent communication skills
• Strong marketing affinity
• Text security and social competence
• Teamwork and collaboration skills
• First experience in project management
• Fluent German and English language skills
• Interest in education and media

Preferred Skills:

• Experience with CMS and CRM
• Experience in the publishing and media industry

ASSUMPTION: Candidates with a strong print marketing background and proven project management skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €3,200 per month (gross) for full-time employment. The salary may vary based on experience and qualifications.

Benefits:

• Du-Kultur and respectful working environment
• Flexible working hours and 1 day of remote work per week
• Job ticket or free company parking
• Daily meal subsidy, fully equipped kitchen, free drinks, and fresh fruit
• Regular team events
• Individual training opportunities
• Employee discounts on publishing products and additional corporate benefits

Working Hours: Full-time position with 40 hours per week, with flexible working hours and the option to work from home one day per week.

ASSUMPTION: The salary range is based on industry standards for a senior marketing manager role in Austria, with consideration for the company's size and the required level of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, specializing in recruitment and personnel consulting

Company Size: Small (11-50 employees), offering a personal and collaborative work environment

Founded: 2010, with a focus on transparent and innovative personnel work

Company Description:

• ANGEHEUERT stands for honest consulting, clear market feedback, and a data-driven process that allows for individuality
• The company combines active sourcing, social recruiting, multiposting, and executive search to find the best fit for each client
• With a retention rate of over 90%, ANGEHEUERT focuses on long-term placements that benefit both clients and candidates

Company Specialties:

• Recruiting and recruitment
• Personal consulting and headhunting
• Social hiring and employer branding
• Active sourcing and corporate culture analysis

Company Website: https://angeheuert.com

ASSUMPTION: ANGEHEUERT's focus on transparency, innovation, and long-term placements creates a unique work environment for employees.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and strategic responsibilities

Reporting Structure: This role reports directly to the hiring manager and works closely with editorial teams, sales, and external partners

Work Arrangement: Hybrid, with 4 days in the office and 1 day of remote work per week

Growth Opportunities:

• Potential to expand the role's scope and influence based on performance
• Opportunities to collaborate with cross-functional teams and develop new skills
• Possibility to take on more responsibility as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and influence within the organization.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Innsbruck, Austria

Office Location(s): Grabenweg 3a, Innsbruck, Tyrol 6020, AT

Geographic Context:

• Innsbruck is located in the heart of the Austrian Alps, offering a high quality of life and numerous recreational opportunities
• The city is well-connected by public transportation, with easy access to nearby ski resorts and cultural attractions
• The office is situated in a central location, with nearby amenities and easy access to public transportation

Work Schedule: Full-time position with flexible working hours and the option to work from home one day per week

ASSUMPTION: The hybrid work arrangement and central office location offer a good balance between work-life integration and collaboration with colleagues.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening (approximately 10 minutes) to discuss the company, position, and marketing team
• In-depth interview with the hiring manager to assess skills, experience, and cultural fit
• Potential follow-up interviews or assessments, depending on the role's requirements

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Project management skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience, with a focus on print marketing and cross-channel campaign management
• Demonstrate strong communication and collaboration skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and strategic thinking

ATS Keywords: Marketing, Print Marketing, Campaign Management, Project Management, Collaboration, Communication, Education, Media, Text Editing, Agency Collaboration, Webinar Organization

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• CMS (Content Management System) for creating and managing digital content
• CRM (Customer Relationship Management) software for tracking and analyzing customer interactions
• Project management tools for task organization and team collaboration

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Transparency and honesty in all aspects of work
• Innovative and data-driven approach to recruitment and personnel consulting
• Focus on long-term placements and client satisfaction

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual respect
• Flexible and adaptable, with a willingness to take on new challenges and learn from colleagues
• Results-driven, with a strong commitment to delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment?
• Are you comfortable working with a high degree of autonomy and taking on strategic responsibilities?
• Do you share ANGEHEUERT's commitment to transparency, innovation, and long-term placements?

ASSUMPTION: Candidates who align with ANGEHEUERT's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with cross-functional teams and external partners
• Adapting to a hybrid work arrangement and balancing remote and in-office work
• Keeping up with industry trends and best practices in print and digital marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on print marketing and cross-channel campaign management
• In the publishing and media industry, this role requires a strong understanding of educational content and target audiences
• Career progression may involve moving into a director-level role or specializing in a specific marketing channel

ASSUMPTION: This role offers unique opportunities for candidates with a strong print marketing background and an interest in the publishing and media industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing campaign for a new educational product launch
• Collaborating with an external agency to create and distribute targeted advertising materials
• Organizing and moderating a webinar series on educational best practices and trends

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the importance of effective communication and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing common marketing interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.