📌 Core Information
🔹 Job Title: Senior Marketing Manager, Integrated Strategy & Measurement
🔹 Company: Liberty Mutual Insurance
🔹 Location: Boston, MA / Portsmouth, NH (Remote considered)
🔹 Job Type: Full-Time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Remote considered)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and measurement of integrated marketing and communication strategies
- Collaborating with cross-functional teams to ensure high-quality and aligned strategies
- Sourcing and analyzing data to uncover insights and inform strategies
- Measuring the impact of integrated marketing and communication strategies
- Building strong relationships with business partners to understand strategic business units and functions
ASSUMPTION: This role requires a strong strategic mindset, analytical skills, and the ability to work effectively with various teams to drive business objectives.
📋 Key Responsibilities
✅ Support the development and measurement of integrated marketing and communication strategies tailored to Liberty Mutual’s leaders, business units, and functions
✅ Collaborate with GB&C teams to ensure a high standard of quality and alignment across all strategies
✅ Identify, source, organize, and analyze data from key partners and external sources to uncover insights that help inform marketing and communication strategies
✅ Support the ongoing measurement of the effectiveness of integrated marketing and communication strategies
✅ Develop and maintain project timelines, facilitating key stakeholder and team meetings needed for input and driving consistency across deliverables
✅ Build strong relationships with business partners to form an ongoing, deep understanding of Liberty’s strategic business units and functions
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive successful marketing and communication outcomes.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8+ years in a strategic or analytical role
Required Skills:
- Proven experience managing complex projects
- Ability to adapt to change quickly and navigate cross-functional organizations
- Exceptional strategic thinking, prioritization, and analytical skills
- Strong problem-solving skills coupled with a natural curiosity to dig deeper and uncover insights
- Curiosity to seek out new information, trends, and techniques with the goal of improving outcomes
- Outstanding written and verbal communication skills
- Interest in using GenAI to support daily work
Preferred Skills:
- Experience in the insurance industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong strategic mindset, analytical skills, and the ability to work effectively with various teams to drive business objectives.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for similar roles, experience level, and location)
Benefits:
- Comprehensive benefits
- Continuous learning opportunities
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1912
Company Description:
- Liberty Mutual is a global property and casualty insurer, ranked 8th globally based on 2023 gross written premium
- They offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property
- With over 40,000 employees in 29 countries, Liberty Mutual is committed to fostering an inclusive workplace and providing protection for the unexpected
Company Specialties:
Company Website: http://www.libertymutualgroup.com
ASSUMPTION: Liberty Mutual is a well-established insurance company with a global presence and a strong focus on employee development and inclusion.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: This role reports directly to the Director of Global Brand & Communications
Work Arrangement: Hybrid (2 days in office, remote otherwise)
Growth Opportunities:
- Potential to grow into a leadership role within the Global Brand & Communications department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop expertise in integrated marketing strategy and measurement
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office, remote otherwise)
Office Location(s): Boston, MA; Portsmouth, NH; Seattle, WA; Indianapolis, IN; Columbus, OH; Plano, TX
Geographic Context:
- Boston, MA: A major city with a thriving tech and finance industry, offering numerous cultural and recreational opportunities
- Portsmouth, NH: A historic city with a mix of urban and suburban living, close to the Atlantic coast
- Seattle, WA: A major tech hub with a vibrant culture and natural beauty
- Indianapolis, IN: A mid-sized city with a diverse economy and affordable cost of living
- Columbus, OH: A large city with a strong economy and a growing tech industry
- Plano, TX: A suburban city near Dallas, with a mix of urban and rural living
Work Schedule: Standard business hours, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely while still having access to an office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- In-depth interview with hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Liberty Mutual's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Liberty Mutual's business and industry trends
- Prepare examples of your strategic thinking and data analysis skills
ATS Keywords: Integrated marketing, communication strategy, data analysis, project management, cross-functional collaboration, insurance industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with common office tools, data analysis tools, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Pursue excellence
- Embrace change
- Collaborate and respect
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a strong strategic mindset and the ability to connect organizational goals to individual function and business unit objectives?
- Are you comfortable working in a cross-functional organization and navigating change quickly?
- Do you have exceptional communication skills and the ability to present complex ideas clearly?
- Are you curious to seek out new information, trends, and techniques with the goal of improving outcomes?
ASSUMPTION: Liberty Mutual values candidates who are strategic thinkers, adaptable, and results-driven, with a strong focus on collaboration and integrity.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a large, matrixed organization with various teams and departments
- Keeping up with industry trends and best practices in integrated marketing and communication
- Balancing remote work and in-office collaboration effectively
ASSUMPTION: This role may present challenges in managing multiple projects, navigating a large organization, and balancing remote work and in-office collaboration.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on strategy development and measurement, with less emphasis on day-to-day tactical execution
- In the insurance industry, this role is unique in its focus on integrated marketing and communication strategies that align with business goals and engage employees
- Career progression in this role could lead to leadership positions within the Global Brand & Communications department or other related functions
ASSUMPTION: This role is unique in its focus on integrated marketing and communication strategies within the insurance industry, offering opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive integrated marketing strategy for a new product launch
- Analyzing and reporting on the effectiveness of marketing campaigns across various channels
- Collaborating with cross-functional teams to create targeted communication materials for internal and external stakeholders
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does this role collaborate with other teams within the Global Brand & Communications department and the broader organization?
- What opportunities are there for professional growth and development within this role and the company?
- How does Liberty Mutual support work-life balance for employees in hybrid work arrangements?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you understand the role's priorities, the team's dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic thinking and data analysis skills to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
