📌 Core Information
🔹 Job Title: Senior Marketing Manager, Japan
🔹 Company: Arctic Wolf
🔹 Location: Remote - Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving Japan marketing strategy and execution
- Collaborating with sales teams, channel partners, and US-based corporate marketing teams
- Creating awareness for Arctic Wolf brand and executing standout marketing campaigns
- Optimizing digital marketing channels for lead generation
- Managing the development of the Japanese website
ASSUMPTION: This role requires a strategic and tactical marketing manager with a strong understanding of the Japanese market and experience working with channel partners.
📋 Key Responsibilities
✅ Develop and implement marketing activities to support Japanese market growth
✅ Collaborate with channel partners and strategic alliance partners to drive demand generation
✅ Develop and execute quarterly marketing plans and budgets
✅ Adapt and execute global marketing campaigns for the Japanese market
✅ Coordinate and project manage events and marketing activities
✅ Manage the ongoing development and production of the Japanese website
✅ Measure and report on marketing campaign success
✅ Plan, create, and execute integrated multi-touch campaigns
ASSUMPTION: This role requires a high level of organization, project management, and budget management skills to successfully execute marketing campaigns and meet targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 10+ years in B2B IT marketing, with a focus on cybersecurity
Required Skills:
- Extensive marketing experience working with channel partners
- Experience working with US corporate marketing teams
- Experience in small, agile, and fast-moving team environments
- Strong spoken and written English skills
- Excellent organizational, prioritization, project, and budget management skills
- Deep understanding of marketing/sales funnel and methods to increase opportunities
- Strong eye for detail and ability to get things done
- Knowledge of marketing automation tools (Marketo preferred) and Salesforce
Preferred Skills:
- Experience working in the Japanese market
- Fluency in Japanese
ASSUMPTION: Fluency in Japanese is not explicitly required but would be beneficial for this role due to the focus on the Japanese market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing manager role in Japan, the estimated salary range is ¥15,000,000 - ¥20,000,000 per year. This range takes into account the experience level, location, and market conditions.
Benefits:
- Compelling Compensation Packages
- Benefits
- Equity
Working Hours: Full-time position with standard Japanese business hours (8:30 AM - 5:30 PM JST), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Arctic Wolf operates in the Computer and Network Security industry, focusing on providing security operations as a concierge service.
Company Size: Arctic Wolf has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Arctic Wolf was founded in 2012, with a history of innovation and growth in the cybersecurity industry.
Company Description:
- Arctic Wolf helps organizations end cyber risk by providing security operations as a concierge service
- The company offers solutions such as Managed Detection and Response (MDR), Managed Risk, Managed Security Awareness, and Incident Response
- Arctic Wolf's Concierge Delivery Model ensures that highly-trained security experts work as an extension of internal teams to provide 24×7 monitoring, detection, and response
Company Specialties:
- Cybersecurity
- Security Information Event Management
- Managed Security Operations Center
- Managed Security Services
- Big Data Security
- Managed Threat Detection and Response Service
- Managed Detection and Response
- MDR
- Hybrid AI
- Security Operations Center
- Threat Hunting
- Alerting and Reporting
- 24x7 Monitoring
- Vulnerability Assessment
- Cloud Security
- Managed Cloud Monitoring
- Managed Risk
Company Website: arcticwolf.com
ASSUMPTION: Arctic Wolf's focus on providing security operations as a concierge service sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead marketing efforts in the Japanese market and collaborate with various teams.
Reporting Structure: The Senior Marketing Manager, Japan, reports to the APJ Marketing Director and works closely with Japan sales leaders, channel partners, and US-based corporate marketing teams.
Work Arrangement: This role is based in Tokyo, Japan, with remote work flexibility.
Growth Opportunities:
- Expanding marketing efforts in the Japanese market
- Collaborating with global marketing teams to adapt campaigns for the Japanese market
- Potential career progression into regional or global marketing leadership roles
ASSUMPTION: This role offers significant growth opportunities, as Arctic Wolf continues to expand its presence in the Japanese market and globally.
🌍 Location & Work Environment
Office Type: Remote work with flexibility to work from home or co-working spaces
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment
- Japan has a strong focus on technology and innovation, providing ample opportunities for growth and collaboration
- The Japanese market offers unique cultural and linguistic challenges, requiring a marketing manager with a deep understanding of the local market
Work Schedule: Standard Japanese business hours with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the ability to work from various locations within Japan.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the APJ Marketing Director
- In-depth interview with the APJ Marketing Director and Japan sales leaders
- Final interview with the APJ Marketing Director and other senior marketing team members
Key Assessment Areas:
- Marketing strategy and execution for the Japanese market
- Collaboration and communication skills
- Understanding of the Japanese market and cultural nuances
- Project management and budget management skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience working with channel partners and in the Japanese market
- Prepare examples of successful marketing campaigns you've executed in the past
- Research Arctic Wolf's products and services to demonstrate your understanding of the company
ATS Keywords: B2B IT Marketing, Channel Partner Management, Relationship Building, Demand Generation Campaigns, Project Management, Budget Management, Marketing Automation, Salesforce, SEO, SEM, Content Syndication, Creative Campaigns, Data Driven, Organizational Skills, Team Player, Communication Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, execution, and collaboration skills, as well as their understanding of the Japanese market.
🛠️ Tools & Technologies
- Marketo (preferred)
- Salesforce
- SEO and SEM tools
- Content syndication platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, CRM, and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Innovation
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Arctic Wolf's company values, particularly 'Customer Obsessed' and 'One Team'?
- How comfortable are you working in a remote, collaborative environment with teams based in different time zones?
- How do you approach project management and budget management in a fast-paced, agile environment?
ASSUMPTION: Arctic Wolf values a customer-obsessed, collaborative, and innovative work environment, with a strong focus on teamwork and accountability.
⚠️ Potential Challenges
- Navigating the unique cultural and linguistic challenges of the Japanese market
- Managing relationships with channel partners and internal teams across different time zones
- Adapting global marketing campaigns for the Japanese market
- Meeting aggressive marketing targets and KPIs
ASSUMPTION: The potential challenges for this role are primarily related to the unique aspects of the Japanese market and the need to collaborate effectively with global teams.
📈 Similar Roles Comparison
- This role is unique in its focus on the Japanese market and collaboration with channel partners
- Compared to other senior marketing manager roles, this position requires a deep understanding of the Japanese market and experience working with channel partners
- Career progression opportunities may include regional or global marketing leadership roles within Arctic Wolf
ASSUMPTION: This role is unique in its focus on the Japanese market and collaboration with channel partners, offering a unique opportunity for growth and innovation in the cybersecurity industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product in the Japanese market
- Collaborating with channel partners to create and execute co-branded marketing campaigns
- Adapting global marketing campaigns for the Japanese market, including localization and culturalization
ASSUMPTION: The sample projects for this role are focused on marketing strategy, execution, and adaptation for the Japanese market, with a strong emphasis on collaboration with channel partners and global teams.
❓ Key Questions to Ask During Interview
- How does Arctic Wolf support its marketing teams in driving growth and new business opportunities in the Japanese market?
- Can you describe the team structure and dynamics within the APJ marketing team and how this role fits into the organization?
- How does Arctic Wolf foster a customer-obsessed culture, and how does this role contribute to that focus?
- What are the key growth opportunities for this role, and how does Arctic Wolf support the professional development of its marketing team members?
- How does Arctic Wolf approach work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: The key questions for this role focus on marketing strategy, team dynamics, company culture, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience working with channel partners and in the Japanese market
- Prepare examples of successful marketing campaigns you've executed in the past
- Research Arctic Wolf's products and services to demonstrate your understanding of the company
- Follow up with the APJ Marketing Director one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
