Senior Marketing Manager Lead - Canada

📌 Core Information

🔹 Job Title: Senior Marketing Manager Lead - Canada

🔹 Company: Samsung Electronics

🔹 Location: 595 Bay St, Suite 0408, Toronto, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to marketing strategy and managing execution of marketing programs for Samsung Ads Canada
• Collaborating with sales and marketing teams to align initiatives with business goals and drive measurable results
• Leveraging an integrated marketing approach to support Samsung Ads business
• Working across various teams, including marketing, sales, and solutions, to guide implementation of programs

ASSUMPTION: This role requires a strong understanding of B2B media marketing strategies, CTV state, and data insights to create points of difference and drive business results.

📋 Key Responsibilities

✅ Fulfill and contribute to marketing strategy for Samsung Ads Canada launches, activations, bespoke solutions, and client engagement for all vertical, platform, and enterprise advertising sales efforts

✅ Define, deliver, and manage sales communications strategies, narratives, plans, and storytelling for the Canadian market

✅ Collaborate with the Canada Sales team to align marketing initiatives with their goals and objectives

✅ Collaborate with North American marketing colleagues in brand marketing, creative services, PR, events, and marketing operations on planning and fulfillment for marketing executions

✅ Collaborate with peers in NPS, Product, Service Businesses, STVP, and BD to develop solutions and materials that promote Samsung Ads marketplace offerings and demonstrate Samsung Ads benefits to the advertiser community

✅ Act as a partner to Sales and NASB vertical and product marketing leads to define and execute marketing efforts in a timely, accurate, and efficient manner

✅ Determine vertical activation recommendations against event creation, event sponsorships, socially-oriented networking/client appreciation, PR, email campaigns, thought leadership, social media, paid media, etc. to ensure support for the key business objectives

✅ Create unique client engagement experiences to create reasons to engage and relationship building opportunities with Samsung Ads

✅ Take best practices and learnings and apply them to marketing solutions moving forward

ASSUMPTION: This role involves managing multiple priorities, collaborating with various teams, and driving results in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Advertising, Marketing, or related field

Experience: 6-8 years working in an organization that supports the Advertising Sales function with F100 brands. Publisher or ad tech experience is a plus.

Required Skills:

• Proven experience in developing and executing innovative and proven marketing programs to drive specific KPIs
• Experience in vertical-specific, digital, and/or television marketing and working knowledge of vertical advertising trends
• Skilled and experienced in a sales marketing function for CTV/Ad Tech/Publisher across collateral and solutions development, go-to-market, and events and client engagement
• Collateral and presentation development experience, working closely with a Creative Services team
• Effective problem solver that acts with diplomacy and demonstrates agility in a fast-paced, changeable work environment with excellent time-management and communication skills
• Ability to provide clearly present solutions and plans and demonstrate willingness to help sales achieve business goals
• Interest in learning and understanding the product development to solution pipeline and translate that knowledge to applicable messaging for the marketplace
• Ability to build relationships, be seen as an advocate, and be relied on for expertise
• Be a team player

Preferred Skills:

• Experience in the CTV/FAST state
• Fluency in French

ASSUMPTION: Candidates with a strong background in B2B media marketing, sales marketing, and client engagement are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Toronto, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Competitive benefits package
• Retirement savings plan
• Employee discounts on Samsung products
• Health and wellness programs

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. Some flexibility may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Samsung Electronics operates in the Electronics and Appliances industry, with a focus on consumer electronics, mobile devices, and home appliances. The company is a global leader in its industry, with a strong presence in Canada.

Company Size: Samsung Electronics is a large, multinational corporation with over 50,000 employees in Canada alone. This means that the company offers numerous opportunities for career growth and development.

Founded: Samsung Electronics was founded in 1938 in South Korea. The company has since grown to become one of the largest electronics companies in the world.

Company Description:

• Samsung Electronics is committed to creating innovative products and services that enhance people's lives
• The company is dedicated to sustainability and social responsibility, aiming to create a better future for all
• Samsung Electronics fosters a culture of innovation, collaboration, and continuous learning

Company Specialties:

• Consumer electronics
• Mobile devices
• Home appliances
• Display solutions
• Semiconductors

Company Website: http://www.samsung.com/ca/

ASSUMPTION: Samsung Electronics is a well-established company with a strong brand and a reputation for innovation and quality. The company's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and sales.

Reporting Structure: The Senior Marketing Manager Lead reports directly to the Head of Sales, Samsung Ads Canada, and works closely with various teams, including marketing, sales, and solutions.

Work Arrangement: This role is on-site, with the primary work location being 595 Bay St, Suite 0408, Toronto, Canada. Some flexibility may be available for remote work.

Growth Opportunities:

• Opportunities to work on high-impact projects and initiatives
• Exposure to various teams and stakeholders, providing opportunities to build relationships and expand skills
• Potential for career advancement within the Samsung Ads or broader Samsung Electronics organization

ASSUMPTION: This role offers numerous opportunities for professional growth and development, both within the Samsung Ads team and the broader Samsung Electronics organization.

🌍 Location & Work Environment

Office Type: The primary work location is an office environment at 595 Bay St, Suite 0408, Toronto, Canada.

Office Location(s): Toronto, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada
• The city is known for its diverse culture, vibrant arts scene, and numerous attractions
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM. Some flexibility may be available for remote work or alternative work arrangements.

ASSUMPTION: The office environment at Samsung Electronics is collaborative, innovative, and focused on driving results. The location in Toronto offers numerous opportunities for cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the Head of Sales, Samsung Ads Canada
• Background check and offer extension

Key Assessment Areas:

• Marketing and sales expertise
• Problem-solving skills
• Collaboration and communication skills
• Alignment with Samsung Electronics' values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing and sales strategies and provide examples of your past successes
• Research Samsung Electronics and the Samsung Ads team to demonstrate your understanding of the company and its products
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: B2B media marketing, sales marketing, client engagement, CTV, advertising sales, marketing strategy, marketing execution, vertical-specific marketing, data insights, brand awareness, event marketing, creative services, problem-solving, time management, communication skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• People Power
• New is Always Better
• Win Together
• Think Customer
• Act with Integrity

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on execution
• Adaptable and responsive to change
• Customer-focused and committed to delivering exceptional experiences

Self-Assessment Questions:

• Do you align with Samsung Electronics' core values and work style?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do you have experience working with cross-functional teams and stakeholders?
• Are you able to provide clear and concise solutions and plans, and demonstrate a willingness to help sales achieve business goals?

ASSUMPTION: Candidates who align with Samsung Electronics' values and work style, and have experience working in fast-paced, dynamic environments, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working with various teams and stakeholders, each with their own goals and objectives
• Keeping up with the fast-paced, dynamic nature of the advertising industry
• Balancing the need for innovation and creativity with the need for measurable results

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively with various teams, and adapt to the fast-paced nature of the advertising industry.

📈 Similar Roles Comparison

• This role is similar to other Senior Marketing Manager roles in the advertising industry, but with a focus on CTV and Samsung Ads' unique offerings
• Compared to other marketing roles, this position requires a strong understanding of the CTV state, data insights, and performance components
• Career progression in this role could lead to opportunities in marketing leadership, sales, or other related fields within Samsung Electronics

ASSUMPTION: Candidates should research similar roles in the advertising industry and consider how their skills and experience align with the specific requirements of this role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Samsung Ads product or feature
• Creating targeted sales communications materials to support a specific vertical or platform advertising sales effort
• Planning and executing an event or sponsorship to engage with clients and promote Samsung Ads' offerings

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their past successes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Samsung Ads team?
• How does this role contribute to the overall success of Samsung Ads Canada, and how will my performance be measured?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Samsung Electronics support the professional development and growth of its employees?
• What are the biggest challenges facing the Samsung Ads team, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer about the role, the team, and the company to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Samsung Electronics, the Samsung Ads team, and the specific requirements of this role
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
• If you are selected for the final round, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.