P

Senior Marketing Manager, Life Sciences

PatientPoint
Full-time
On-site
Cincinnati, Ohio, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager, Life Sciences

πŸ”Ή Company: PatientPoint

πŸ”Ή Location: Cincinnati, OH

πŸ”Ή Job Type: Hybrid (3 days in office, 2 days remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-08

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Driving demand for new life sciences products through inbound marketing strategies
  • Collaborating with cross-functional teams to develop integrated marketing campaigns
  • Enabling sales teams with relevant marketing resources to generate leads and advance opportunities
  • Analyzing marketing performance metrics to optimize programs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Develop and execute demand generation programs to drive leads and sales pipeline growth

βœ… Collaborate with product, sales, and other cross-functional teams to develop integrated marketing campaigns and programs

βœ… Develop and execute marketing campaigns, programs, and supporting content used in both online/digital and offline environments

βœ… Articulate the value proposition of new products, capture features and benefits, and translate these details into compelling messaging and content

βœ… Enable sales teams with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices, etc.

βœ… Create content strategy and develop relevant content assets that help drive awareness of the challenges this solution solves

βœ… Communicate with and educate sales teams regarding new and planned marketing activities

βœ… Track and analyze marketing performance metrics and optimize programs accordingly

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 7+ years of direct experience in marketing within a healthcare or life sciences setting

Required Skills:

  • Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
  • Expertise in digital marketing channels and tactics
  • Expertise in product marketing strategy and execution, including product positioning, messaging, and go-to-market planning
  • Highly developed training, presentation, and written communication skills
  • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change
  • Excellent communication, collaboration, and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels

Preferred Skills:

  • Experience with Salesforce and/or Pardot

ASSUMPTION: Candidates should have a strong background in digital marketing, media buying, SEO/SEM, content marketing, and product marketing to generate significant demand for the business unit.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager in Life Sciences with 7+ years of experience in Cincinnati, OH)

Benefits:

  • Competitive compensation
  • Flexible time off to recharge
  • Hybrid work options
  • Mental and emotional wellness resources
  • 401K plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PatientPoint is a leading digital health company that connects patients, healthcare providers, and life sciences companies with the right information in the moments care decisions are made.

Company Size: PatientPoint is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.

Founded: PatientPoint was founded in 1987 and has since grown to become a leader in its industry.

Company Description:

  • PatientPoint empowers better health for more than 750 million patient visits each year across its network of connected digital devices in 35,000 physician offices.
  • The company's solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders.
  • PatientPoint is committed to creating a positive and supportive environment for all teammates, offering competitive compensation and modernized benefits.

Company Specialties:

  • Technology
  • Patient Engagement
  • Patient Experience
  • Health Technologies
  • Healthcare
  • Healthcare Technology
  • Marketing
  • Healthcare Marketing
  • Remote Care Management
  • Patient Education
  • Health Tech
  • Patient Acquisition
  • Remote Patient Monitoring
  • Value-Based Care

Company Website: www.patientpoint.com

ASSUMPTION: PatientPoint's focus on digital health and patient engagement provides opportunities for innovative and impactful work in the healthcare industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive business growth.

Reporting Structure: The Senior Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product, sales, and other marketing team members.

Work Arrangement: This role follows a hybrid work arrangement, with employees working 3 days in the office and 2 days remotely each week.

Growth Opportunities:

  • Potential to advance to a leadership role within the marketing department or expand into other areas of the business.
  • Opportunities to work on diverse projects and collaborate with various teams, fostering professional growth and skill development.
  • PatientPoint's commitment to employee development and career advancement provides ample opportunities for career progression.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for the right candidate.

🌍 Location & Work Environment

Office Type: PatientPoint's headquarters is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s):

  • 5901 E Galbraith Rd, Cincinnati, OH 45236, US
  • 11408 Otter Creek South Road, Mabelvale, AR 72103, US
  • 12120 Colonel Glenn Rd, Suite 9500, Little Rock, Arkansas 72210, US
  • 5300 Maryland Way, Suite 206, Brentwood, Tennessee 37027, US
  • 60 East 42nd Street, Suite 1140, New York, NY 10165, US
  • 500 W Madison St, STE 1570, Chicago, Illinois 60661, US
  • 1 N Dale Mabry Hwy, Suite 200, Tampa, Florida 33609, US

Geographic Context:

  • Cincinnati, OH, offers a blend of urban and suburban living, with a vibrant arts and culture scene, diverse neighborhoods, and numerous outdoor recreation opportunities.
  • The city is home to a thriving healthcare industry, with numerous hospitals, research institutions, and healthcare technology companies.
  • Cincinnati's central location and easy access to major highways make it an ideal hub for regional business operations.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working 3 days in the office and 2 days remotely each week.

ASSUMPTION: PatientPoint's hybrid work arrangement offers employees the best of both worlds, combining the structure and resources of an on-site office with the flexibility and convenience of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • In-depth behavioral and skills-based interview with the hiring manager and a team member
  • Final interview with the Vice President of Marketing and other key stakeholders
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign development and execution
  • Cross-functional collaboration and communication
  • Performance metrics and analysis
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
  • Be prepared to discuss your marketing strategy and campaign development process, as well as your approach to performance metrics and optimization.
  • Demonstrate your ability to work effectively with cross-functional teams and adapt to changing priorities and deadlines.
  • Showcase your understanding of the life sciences industry and PatientPoint's unique value proposition.
  • Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.

ATS Keywords: Digital Marketing, Demand Generation, Product Marketing, Campaign Development, Marketing Strategy, Performance Metrics, Cross-Functional Collaboration, Life Sciences, Healthcare, PatientPoint

ASSUMPTION: PatientPoint's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the right candidate is selected for the role.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Pardot
  • Marketo
  • Google Analytics
  • SEO/SEM tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: PatientPoint uses a variety of marketing and project management tools to streamline workflows, improve collaboration, and enhance overall productivity.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-Centered: We put patients first in everything we do
  • Innovative: We challenge the status quo and continuously improve
  • Collaborative: We work together to achieve more
  • Accountable: We take ownership and deliver on our commitments
  • Inclusive: We embrace diversity and foster an environment where everyone can thrive

Work Style:

  • PatientPoint values a dynamic, collaborative, and inclusive work environment where employees can grow both personally and professionally.
  • The company encourages open communication, active listening, and continuous learning.
  • PatientPoint's hybrid work arrangement offers flexibility and autonomy, with employees expected to manage their time effectively and prioritize their tasks accordingly.

Self-Assessment Questions:

  • Do I align with PatientPoint's patient-centered value proposition and commitment to improving health outcomes for patients?
  • Am I comfortable working in a dynamic, collaborative, and inclusive work environment, with a focus on continuous improvement and innovation?
  • Can I effectively manage my time and priorities in a hybrid work arrangement, balancing the structure of an on-site office with the flexibility of remote work?

ASSUMPTION: PatientPoint's company culture emphasizes patient-centered care, innovation, collaboration, accountability, and inclusivity, providing a supportive and engaging work environment for employees.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
  • Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines
  • Working effectively with cross-functional teams, requiring strong communication and collaboration skills
  • Keeping up-to-date with industry trends and best practices in digital marketing and product marketing
  • Balancing the demands of a hybrid work arrangement, requiring self-discipline and time management skills

ASSUMPTION: The Senior Marketing Manager role at PatientPoint presents unique challenges and opportunities for growth, requiring a proactive, adaptable, and strategic mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses on driving demand for new life sciences products, requiring a deep understanding of the industry and its unique challenges.
  • PatientPoint's emphasis on digital health and patient engagement sets this role apart from more traditional marketing positions, offering opportunities to work on innovative and impactful projects.
  • Career progression in this role may differ from more established marketing paths, providing unique growth opportunities and potential career advancement within the company.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for the right candidate and setting it apart from similar marketing positions.

πŸ“ Sample Projects

  • Developing and executing a comprehensive go-to-market strategy for a new life sciences product, including market research, competitive analysis, and positioning
  • Creating and implementing a targeted content marketing campaign to educate healthcare providers about the benefits of a new patient engagement platform
  • Designing and executing a multi-channel demand generation campaign to drive leads and sales pipeline growth for an existing life sciences product

ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the Senior Marketing Manager role at PatientPoint, requiring a diverse skill set and adaptable mindset.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns and projects I would be working on in this role?
  • How does PatientPoint support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does PatientPoint measure the success of its marketing campaigns and programs, and how would my performance be evaluated?
  • What are the most challenging aspects of this role, and how has the previous incumbent addressed them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the position and its requirements.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on digital marketing, product marketing, and demand generation
  • Prepare for behavioral and skills-based interview questions, focusing on your marketing strategy and campaign development process, as well as your ability to work effectively with cross-functional teams and adapt to changing priorities and deadlines
  • Research PatientPoint's company culture and values, and be prepared to discuss how your personal values align with the company's mission and vision
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.