π Core Information
πΉ Job Title: Senior Marketing Manager, Life Sciences
πΉ Company: PatientPoint
πΉ Location: Cincinnati, OH
πΉ Job Type: Hybrid (3 days in office, 2 days remote)
πΉ Category: Marketing
πΉ Date Posted: 2025-07-08
πΉ Experience Level: 7+ years
πΉ Remote Status: On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Driving demand for new life sciences products through inbound marketing strategies
- Collaborating with cross-functional teams to develop integrated marketing campaigns
- Enabling sales teams with relevant marketing resources to generate leads and advance opportunities
- Analyzing marketing performance metrics to optimize programs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
π Key Responsibilities
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Develop and execute demand generation programs to drive leads and sales pipeline growth
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Collaborate with product, sales, and other cross-functional teams to develop integrated marketing campaigns and programs
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Develop and execute marketing campaigns, programs, and supporting content used in both online/digital and offline environments
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Articulate the value proposition of new products, capture features and benefits, and translate these details into compelling messaging and content
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Enable sales teams with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices, etc.
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Create content strategy and develop relevant content assets that help drive awareness of the challenges this solution solves
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Communicate with and educate sales teams regarding new and planned marketing activities
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Track and analyze marketing performance metrics and optimize programs accordingly
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Business Administration, or a related field
Experience: 7+ years of direct experience in marketing within a healthcare or life sciences setting
Required Skills:
- Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
- Expertise in digital marketing channels and tactics
- Expertise in product marketing strategy and execution, including product positioning, messaging, and go-to-market planning
- Highly developed training, presentation, and written communication skills
- High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change
- Excellent communication, collaboration, and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
Preferred Skills:
- Experience with Salesforce and/or Pardot
ASSUMPTION: Candidates should have a strong background in digital marketing, media buying, SEO/SEM, content marketing, and product marketing to generate significant demand for the business unit.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager in Life Sciences with 7+ years of experience in Cincinnati, OH)
Benefits:
- Competitive compensation
- Flexible time off to recharge
- Hybrid work options
- Mental and emotional wellness resources
- 401K plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and company policy.
π Applicant Insights
π Company Context
Industry: PatientPoint is a leading digital health company that connects patients, healthcare providers, and life sciences companies with the right information in the moments care decisions are made.
Company Size: PatientPoint is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: PatientPoint was founded in 1987 and has since grown to become a leader in its industry.
Company Description:
- PatientPoint empowers better health for more than 750 million patient visits each year across its network of connected digital devices in 35,000 physician offices.
- The company's solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders.
- PatientPoint is committed to creating a positive and supportive environment for all teammates, offering competitive compensation and modernized benefits.
Company Specialties:
- Technology
- Patient Engagement
- Patient Experience
- Health Technologies
- Healthcare
- Healthcare Technology
- Marketing
- Healthcare Marketing
- Remote Care Management
- Patient Education
- Health Tech
- Patient Acquisition
- Remote Patient Monitoring
- Value-Based Care
Company Website: www.patientpoint.com
ASSUMPTION: PatientPoint's focus on digital health and patient engagement provides opportunities for innovative and impactful work in the healthcare industry.
π Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive business growth.
Reporting Structure: The Senior Marketing Manager reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product, sales, and other marketing team members.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 3 days in the office and 2 days remotely each week.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or expand into other areas of the business.
- Opportunities to work on diverse projects and collaborate with various teams, fostering professional growth and skill development.
- PatientPoint's commitment to employee development and career advancement provides ample opportunities for career progression.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for the right candidate.
π Location & Work Environment
Office Type: PatientPoint's headquarters is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s):
- 5901 E Galbraith Rd, Cincinnati, OH 45236, US
- 11408 Otter Creek South Road, Mabelvale, AR 72103, US
- 12120 Colonel Glenn Rd, Suite 9500, Little Rock, Arkansas 72210, US
- 5300 Maryland Way, Suite 206, Brentwood, Tennessee 37027, US
- 60 East 42nd Street, Suite 1140, New York, NY 10165, US
- 500 W Madison St, STE 1570, Chicago, Illinois 60661, US
- 1 N Dale Mabry Hwy, Suite 200, Tampa, Florida 33609, US
Geographic Context:
- Cincinnati, OH, offers a blend of urban and suburban living, with a vibrant arts and culture scene, diverse neighborhoods, and numerous outdoor recreation opportunities.
- The city is home to a thriving healthcare industry, with numerous hospitals, research institutions, and healthcare technology companies.
- Cincinnati's central location and easy access to major highways make it an ideal hub for regional business operations.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working 3 days in the office and 2 days remotely each week.
ASSUMPTION: PatientPoint's hybrid work arrangement offers employees the best of both worlds, combining the structure and resources of an on-site office with the flexibility and convenience of remote work.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a team member
- Final interview with the Vice President of Marketing and other key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Cross-functional collaboration and communication
- Performance metrics and analysis
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
- Be prepared to discuss your marketing strategy and campaign development process, as well as your approach to performance metrics and optimization.
- Demonstrate your ability to work effectively with cross-functional teams and adapt to changing priorities and deadlines.
- Showcase your understanding of the life sciences industry and PatientPoint's unique value proposition.
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
ATS Keywords: Digital Marketing, Demand Generation, Product Marketing, Campaign Development, Marketing Strategy, Performance Metrics, Cross-Functional Collaboration, Life Sciences, Healthcare, PatientPoint
ASSUMPTION: PatientPoint's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the right candidate is selected for the role.
π οΈ Tools & Technologies
- Salesforce
- Pardot
- Marketo
- Google Analytics
- SEO/SEM tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: PatientPoint uses a variety of marketing and project management tools to streamline workflows, improve collaboration, and enhance overall productivity.
π Cultural Fit Considerations
Company Values:
- Patient-Centered: We put patients first in everything we do
- Innovative: We challenge the status quo and continuously improve
- Collaborative: We work together to achieve more
- Accountable: We take ownership and deliver on our commitments
- Inclusive: We embrace diversity and foster an environment where everyone can thrive
Work Style:
- PatientPoint values a dynamic, collaborative, and inclusive work environment where employees can grow both personally and professionally.
- The company encourages open communication, active listening, and continuous learning.
- PatientPoint's hybrid work arrangement offers flexibility and autonomy, with employees expected to manage their time effectively and prioritize their tasks accordingly.
Self-Assessment Questions:
- Do I align with PatientPoint's patient-centered value proposition and commitment to improving health outcomes for patients?
- Am I comfortable working in a dynamic, collaborative, and inclusive work environment, with a focus on continuous improvement and innovation?
- Can I effectively manage my time and priorities in a hybrid work arrangement, balancing the structure of an on-site office with the flexibility of remote work?
ASSUMPTION: PatientPoint's company culture emphasizes patient-centered care, innovation, collaboration, accountability, and inclusivity, providing a supportive and engaging work environment for employees.
β οΈ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
- Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines
- Working effectively with cross-functional teams, requiring strong communication and collaboration skills
- Keeping up-to-date with industry trends and best practices in digital marketing and product marketing
- Balancing the demands of a hybrid work arrangement, requiring self-discipline and time management skills
ASSUMPTION: The Senior Marketing Manager role at PatientPoint presents unique challenges and opportunities for growth, requiring a proactive, adaptable, and strategic mindset.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving demand for new life sciences products, requiring a deep understanding of the industry and its unique challenges.
- PatientPoint's emphasis on digital health and patient engagement sets this role apart from more traditional marketing positions, offering opportunities to work on innovative and impactful projects.
- Career progression in this role may differ from more established marketing paths, providing unique growth opportunities and potential career advancement within the company.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, providing a well-rounded experience for the right candidate and setting it apart from similar marketing positions.
π Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new life sciences product, including market research, competitive analysis, and positioning
- Creating and implementing a targeted content marketing campaign to educate healthcare providers about the benefits of a new patient engagement platform
- Designing and executing a multi-channel demand generation campaign to drive leads and sales pipeline growth for an existing life sciences product
ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the Senior Marketing Manager role at PatientPoint, requiring a diverse skill set and adaptable mindset.
β Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does PatientPoint support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PatientPoint measure the success of its marketing campaigns and programs, and how would my performance be evaluated?
- What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the position and its requirements.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on digital marketing, product marketing, and demand generation
- Prepare for behavioral and skills-based interview questions, focusing on your marketing strategy and campaign development process, as well as your ability to work effectively with cross-functional teams and adapt to changing priorities and deadlines
- Research PatientPoint's company culture and values, and be prepared to discuss how your personal values align with the company's mission and vision
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.