Senior Marketing Manager-Lincoln

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: All Native Group

🔹 Location: Lincoln, NE

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing overall marketing strategy
• Leading successful promotions and events
• Collaborating with cross-functional teams
• Ensuring regulatory compliance
• Managing and developing a marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement marketing strategy to drive customer acquisition and retention

✅ Lead and execute promotions, events, and campaigns

✅ Collaborate with cross-functional teams to determine criteria and standard procedures for promotions and events

✅ Ensure promotions and events are creative, energetic, and compliant with regulations

✅ Oversee reporting and measurement of promotions and events to ensure they meet or exceed expectations

✅ Write rules, processes, and policies for promotions and events

✅ Lead and manage the promotional team

✅ Partner with the Database Administrator to prepare financial pro forma projections and review past promotions

✅ Partner with Player Development and Advertising teams to develop theme, format, and budget specifications for specific promotions

✅ Act as master of ceremonies for promotions and special events

✅ Ensure collateral, signage, decorations, and other materials are displayed and recovered

✅ Determine staffing needs and ensure proper work schedules

✅ Facilitate performance reviews for team members

✅ Complete required paperwork and reporting for contest winners

✅ Handle special assignments from the VP of Marketing

✅ Distribute promotional materials throughout the casino and local area

✅ Maintain and balance annual budget

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing, hospitality management, business administration, or a related major

Experience: Five (5) years of marketing experience in a major casino or resort environment, with three (3) years in a supervisory capacity

Required Skills:

• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Proficient with Microsoft Office Suite or related software
• Prior casino gaming experience preferred
• Prior experience in cash handling, marketing, and sales preferred

Preferred Skills:

• Forecasting and Cost Analysis
• Building and Developing Successful Teams
• Strategy and Problem Solving
• Consultive Communication
• Emotional Intelligence
• Relationship Building
• Goal Achievement

ASSUMPTION: Candidates with a proven track record of increasing revenues and strong leadership skills are preferred.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager in Lincoln, NE)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Tuition Reimbursement

Working Hours: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Government Relations Services, with a focus on supporting federal government agencies

Company Size: Medium-sized company with 501-1,000 employees

Founded: 1999, with a history of providing services to the federal government

Company Description:

• All Native Group services the federal government both domestically and internationally
• Offers services in training, integrated health services, IT/telecommunications, staffing, professional services, and program management services
• Holds several important certifications, including ISO 9001 and CMMI – SVC Maturity Level 3

Company Specialties:

• Information Technology
• Telecommunications
• Professional Services
• Specialized Military Training
• Health Services
• Cyber Security Services
• Federal Government Contracting
• Logistics
• Operations & Maintenance / OCONUS Services
• Program Management
• and Training Services

Company Website: All Native Group

ASSUMPTION: All Native Group's focus on government services requires candidates with strong understanding of regulatory environments and experience working with government agencies.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth within the marketing department and the company

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Potential to advance to a VP or Director-level position within the marketing department
• Opportunities to lead and manage larger teams and projects
• Chance to gain experience in a variety of marketing disciplines and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Lincoln, NE

Geographic Context:

• Lincoln, NE is the second-most populous city in Nebraska
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Lincoln has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with the possibility of occasional overtime or extended work hours to reflect the business needs of the property

ASSUMPTION: Lincoln, NE offers a diverse and vibrant community, with a variety of cultural, recreational, and entertainment options. The city's climate may require candidates to be comfortable working in various weather conditions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Promotions and events management
• Leadership and team management
• Regulatory compliance and risk management
• Budget management and financial analysis

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of successful promotions or events you've managed in the past
• Research the company and the industry to demonstrate your understanding of the role and the company's services

ATS Keywords: Marketing Strategy, Promotions Management, Event Planning, Team Leadership, Budget Management, Analytical Skills, Communication Skills, Problem Solving, Customer Acquisition, Regulatory Compliance, Collaboration, Creativity, Organizational Skills, Financial Projections, Performance Measurement, Staffing Management

ASSUMPTION: All Native Group's focus on government services requires candidates with strong understanding of regulatory environments and experience working with government agencies. The interview process will likely assess the candidate's ability to navigate complex regulatory environments and manage risk.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Marketing automation and analytics tools
• Project management software
• Graphic design software (e.g., Adobe Creative Suite)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects the candidate is working on.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Team-oriented, with a strong emphasis on collaboration and communication
• Adaptable and flexible, with the ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have a proven track record of increasing revenues through effective marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on results?
• Do you have strong leadership and team management skills, with the ability to motivate and inspire your team?
• Are you comfortable working with government agencies and navigating complex regulatory environments?

ASSUMPTION: All Native Group's focus on government services requires candidates with strong understanding of regulatory environments and experience working with government agencies. The company values a strong work ethic, a commitment to excellence, and a focus on continuous improvement.

⚠️ Potential Challenges

• Navigating complex regulatory environments and ensuring compliance with government regulations
• Managing a team and balancing the needs of various stakeholders
• Working in a fast-paced, dynamic environment with a focus on results and continuous improvement
• Adapting to changes in the marketing landscape and industry trends

ASSUMPTION: These challenges require candidates with strong problem-solving skills, adaptability, and the ability to work effectively in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on government services and regulatory compliance
• Industry-specific context: The government services industry is highly regulated and requires a strong understanding of government regulations and compliance processes
• Career path comparison: This role offers significant growth potential, with opportunities to advance to VP or Director-level positions within the marketing department and the company

ASSUMPTION: This role offers unique challenges and opportunities compared to related positions in the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive customer acquisition and retention for a new government service offering
• Managing a team to plan and execute a large-scale promotional event for a government agency
• Collaborating with cross-functional teams to develop and implement a targeted marketing campaign to increase awareness and engagement for a government program

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and implement marketing strategies, manage teams, and collaborate with cross-functional teams to achieve specific marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its marketing campaigns and promotions?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's marketing strategy, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that emphasizes your fit for the role and the company's mission
• Prepare examples of successful promotions or events you've managed in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.