📌 Core Information
🔹 Job Title: Senior Marketing Manager - Lincoln
🔹 Company: Flatwater Group
🔹 Location: Lincoln, Nebraska, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing overall marketing strategy
- Leading successful promotions and events
- Ensuring regulatory compliance
- Overseeing promotional team and collaborating with departments
- Managing budgets and financial projections
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Developing and implementing the overall marketing strategy
✅ Leading successful implementation of promotions and events
✅ Ensuring promotions and events adhere to regulations
✅ Overseeing the promotional team and executing events
✅ Coordinating with other departments for event planning
✅ Managing budgets and financial projections for promotions and events
✅ Completing required paperwork and reporting for contest winners
✅ Handling special assignments from the VP of Marketing
ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing, hospitality management, business administration, or a related major
Experience: Five (5) years’ marketing experience in a major casino or resort environment with a proven track record of increasing revenues, with three (3) years in a supervisory capacity preferred
Required Skills:
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills
- Strong supervisory and leadership skills
- Proficient with Microsoft Office Suite or related software
- Prior casino gaming experience preferred
- Prior experience in cash handling, marketing, and sales preferred
Preferred Skills:
- Fluency in another language
ASSUMPTION: Candidates with experience in casino marketing and a proven track record of driving revenue growth are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager in Nebraska)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Government Relations Services
Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with opportunities for growth)
Founded: 1999 (With a history of over 20 years, the company has established roots in the community)
Company Description:
- Flatwater Group provides a range of products and services to both government and commercial customers
- Specializes in office and healthcare equipment, furniture, technology and supplies, as well as providing services, including operations and staffing solutions, transportation and logistics
- Customers include the federal government, educational institutions, and the private sector
Company Specialties:
- Office Products and Supplies
- Office Technology and Equipment
- Furniture and Design
- Supply Chain Tools and Services
- Operations and Maintenance
- Raw and Fabricated Metals
Company Website: http://www.flatwater-group.com/
ASSUMPTION: Flatwater Group is a well-established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level position with supervisory responsibilities
Reporting Structure: Reports directly to the VP of Marketing and oversees the promotional team
Work Arrangement: On-site, with varying schedules to accommodate the hospitality/entertainment industry
Growth Opportunities:
- Potential advancement to VP of Marketing or other leadership roles within the company
- Expansion of responsibilities based on company growth and success
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to gain valuable experience in marketing strategy and leadership.
🌍 Location & Work Environment
Office Type: On-site, with varying schedules to accommodate the hospitality/entertainment industry
Office Location(s): 3730 S. 14th Street, Lincoln, Nebraska 68512, United States
Geographic Context:
- Lincoln, Nebraska, is a mid-sized city with a population of approximately 280,000 people
- Known for its vibrant arts and culture scene, as well as its strong economy driven by industries such as healthcare, education, and government
- Offers a variety of housing options, from historic homes to modern apartments, with a median home value of around $150,000
Work Schedule: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.
ASSUMPTION: Lincoln, Nebraska, offers a high quality of life with a reasonable cost of living, making it an attractive location for both individuals and families.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager (VP of Marketing)
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management
- Budget management and financial projections
- Regulatory compliance and risk management
- Creativity and innovation in promotions and events
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful promotions or events you have led in the past
ATS Keywords: Marketing Strategy, Promotions Management, Event Planning, Team Leadership, Budget Management, Analytical Skills, Communication Skills, Problem Solving, Customer Acquisition, Regulatory Compliance, Collaboration, Creativity, Organizational Skills, Financial Projections, Performance Measurement, Staffing Management
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to demonstrate your unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Event planning and management software
- Social media platforms (Facebook, Twitter, Instagram, etc.)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative and creative
- Collaborative and team-oriented
- Accountable and responsible
- Adaptable and responsive to change
Work Style:
- Fast-paced and dynamic
- Results-driven and goal-oriented
- Team-oriented and collaborative
- Adaptable and flexible
- Strong attention to detail and organizational skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have strong attention to detail and excellent organizational skills?
- Are you comfortable working in a team and collaborating with other departments?
- Do you have a proven track record of driving revenue growth through marketing strategies and promotions?
ASSUMPTION: Flatwater Group values employees who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing varying schedules and working hours in the hospitality/entertainment industry
- Balancing multiple projects and deadlines simultaneously
- Navigating regulatory compliance and risk management in the gaming industry
- Adapting to changes in the market and consumer behavior
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a unique opportunity to work in the gaming industry and gain experience in regulatory compliance and risk management
- Industry-specific context: The gaming industry is highly regulated and competitive, requiring strong analytical skills and the ability to navigate complex regulations
- Career path comparison: This role offers strong potential for career growth and development within the company, as well as the opportunity to gain valuable experience in marketing strategy and leadership
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, requiring candidates with relevant experience and a strong understanding of the gaming industry.
📝 Sample Projects
- Developing and implementing a successful marketing campaign for a new casino grand opening
- Managing a team to execute a large-scale event, such as a New Year's Eve celebration, with a budget of over $100,000
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, given the varying schedules required in the hospitality/entertainment industry?
- How does the company measure the success of its marketing campaigns and promotions?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful promotions or events you have led in the past
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
