📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Ho-Chunk, Inc.
🔹 Location: Lincoln, NE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing overall marketing strategy
- Leading promotions and events to drive customer acquisition and retention
- Collaborating with cross-functional teams to ensure promotions adhere to regulations
- Managing promotional team and overseeing event execution
- Analyzing promotion results and making data-driven decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and deadlines.
📋 Key Responsibilities
✅ Develop and implement marketing strategy to drive customer acquisition and retention
✅ Lead successful implementation of promotions and events to meet or exceed expectations
✅ Collaborate with cross-functional teams to ensure promotions adhere to regulations
✅ Oversee promotional team and event execution, including staffing, scheduling, and recovery
✅ Analyze promotion results and make data-driven decisions to optimize future promotions
✅ Manage budget and ensure financial projections are met
✅ Complete required paperwork and reporting for contest winners
✅ Handle special assignments from VP of Marketing
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing, hospitality management, business administration, or related major
Experience: Five (5) years’ marketing experience in a major casino or resort environment with a proven track record of increasing revenues, with three (3) years in a supervisory capacity
Required Skills:
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills
- Strong supervisory and leadership skills
- Proficient with Microsoft Office Suite or related software
- Prior casino gaming experience preferred
- Prior experience in cash handling, marketing, and sales preferred
Preferred Skills:
- Forecasting and Cost Analysis
- Building and Developing Successful Teams
- Strategy and Problem Solving
- Consultive Communication
- Emotional Intelligence
- Relationship Building
- Goal Achievement
ASSUMPTION: Candidates with a strong background in marketing, leadership, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the casino industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Gaming license and NE Gaming License required
Working Hours: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the casino industry. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ho-Chunk, Inc. operates in the government administration industry, focusing on economic development for the Winnebago Tribe of Nebraska.
Company Size: Ho-Chunk, Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ho-Chunk, Inc. was founded in 1994 and has since grown into a diversified portfolio of companies doing business locally, nationally, and around the world.
Company Description:
- Ho-Chunk, Inc. is an award-winning economic development corporation owned by the Winnebago Tribe of Nebraska.
- The company's mission is to drive social advancement and economic self-sufficiency for the Winnebago people.
- Ho-Chunk, Inc. has more than 1,700 employees working across its diversified portfolio of companies.
Company Specialties:
- Government Contracting
- Information Technology
- Construction
- Professional Services
- Wholesale Distribution
- Office Products and Technology
- Logistics
- Marketing
- Media
- Retail
- Real Estate Development
Company Website: http://www.hochunkinc.com
ASSUMPTION: Working at Ho-Chunk, Inc. offers the opportunity to contribute to the economic development of the Winnebago Tribe of Nebraska while gaining experience in a diverse range of industries.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and management skills.
Reporting Structure: The Senior Marketing Manager reports directly to the VP of Marketing and has supervisory responsibility for the promotional team.
Work Arrangement: This role is on-site, with the primary office location in Lincoln, NE.
Growth Opportunities:
- Potential to advance to a VP or Director-level role within the marketing department
- Opportunities to work on diverse projects across various industries within the Ho-Chunk, Inc. portfolio
- possibility to gain experience in government contracting, information technology, or other specialties
ASSUMPTION: This role offers a unique opportunity to gain experience in multiple industries and grow within a mid-sized company environment.
🌍 Location & Work Environment
Office Type: The primary office location is in Lincoln, NE, with additional offices in Winnebago, NE, and Bellevue, NE.
Office Location(s): 3730 S. 14th Street, Lincoln, NE 68512
Geographic Context:
- The Lincoln office is located in the south part of the city, close to various amenities and attractions.
- Lincoln has a population of approximately 289,000 people and offers a mix of urban and suburban living.
- The city is home to several universities, including the University of Nebraska-Lincoln, which provides a vibrant cultural scene and a steady stream of young talent.
Work Schedule: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.
ASSUMPTION: Working in Lincoln, NE, offers a blend of urban and suburban living with access to cultural attractions and a vibrant job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager (VP of Marketing)
- Final interview with additional team members or stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving abilities
- Regulatory compliance knowledge
- Creativity and innovation in promotions and events
Application Tips:
- Highlight your marketing strategy and leadership experience in your resume and cover letter
- Prepare examples of successful promotions or events you've managed, including results and ROI
- Research the casino industry and Ho-Chunk, Inc.'s portfolio of companies to demonstrate your understanding of the business
ATS Keywords: Marketing Strategy, Promotions Management, Event Planning, Team Leadership, Analytical Skills, Problem Solving, Customer Acquisition, Regulatory Compliance, Collaboration, Creativity, Budget Management, Data Analysis
ASSUMPTION: The interview process for this role will focus on assessing your marketing strategy, leadership, and analytical skills, as well as your understanding of the casino industry and Ho-Chunk, Inc.'s portfolio of companies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Marketing automation tools (e.g., email marketing platforms)
- Social media management tools
- Project management software
- Budgeting and financial projection software
ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Accountability
- Collaboration
- Innovation
- Sustainability
Work Style:
- Fast-paced and dynamic, with a focus on results and growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with varying schedules?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience working in the casino industry or a related field?
ASSUMPTION: A strong cultural fit for this role requires a strategic mindset, leadership skills, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The unpredictable nature of the hospitality/entertainment industry may require working varying schedules and extended hours
- The role may involve exposure to secondhand smoke and other potential hazards associated with the casino environment
- The need to maintain compliance with state regulatory statutes, licensing bodies, and other key regulators may present unique challenges
- The role may require travel to other Ho-Chunk, Inc. locations or events as needed
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a commitment to safety and regulatory compliance.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles in the casino industry, this role offers a unique opportunity to work for a tribally-owned economic development corporation with a diverse portfolio of companies
- The casino industry is highly competitive, with a focus on customer acquisition and retention through innovative promotions and events
- This role offers potential for growth within the marketing department or across Ho-Chunk, Inc.'s portfolio of companies
ASSUMPTION: This role offers a unique blend of marketing strategy, leadership, and growth opportunities within a tribally-owned economic development corporation.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to drive customer acquisition and retention for a new casino property
- Managing a team to execute a large-scale event, such as a grand opening or anniversary celebration, with a budget of $500,000 or more
- Analyzing promotion results and making data-driven recommendations to optimize future promotions and maximize ROI
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for the company's casino properties and how this role fits into that strategy?
- How does the promotional team structure and reporting lines work, and what are the key priorities for the first 90 days in this role?
- What are the biggest challenges facing the casino industry, and how does Ho-Chunk, Inc. approach them?
- What opportunities are there for growth and development within the marketing department or across Ho-Chunk, Inc.'s portfolio of companies?
- How does the company support work-life balance, and what resources are available to help manage varying schedules and extended hours?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the casino industry, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your marketing strategy, leadership, and analytical skills
- Prepare examples of successful promotions or events you've managed, including results and ROI
- Research the casino industry and Ho-Chunk, Inc.'s portfolio of companies to demonstrate your understanding of the business
- Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
