Senior Marketing Manager-Lincoln

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Lincoln

🔹 Company: WarHorse Casino

🔹 Location: Lincoln, Nebraska

🔹 Job Type: Full-Time

🔹 Category: Gaming & Casinos

🔹 Date Posted: July 12, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing overall marketing strategy
• Leading and managing promotional events and teams
• Collaborating with various departments to enhance customer engagement
• Ensuring regulatory compliance and adherence to company policies
• Managing budgets and financial projections

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with multiple teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing strategy to drive customer acquisition and retention

✅ Lead and manage promotional events and teams to ensure successful execution

✅ Collaborate with other departments to determine criteria for promotions and event planning

✅ Ensure promotions are creative, energetic, and adhere to all regulations

✅ Oversee reporting and measurement of promotions to meet or exceed expectations

✅ Write rules, processes, and policies for promotions and events

✅ Partner with the Database Administrator to prepare financial pro forma projections and review past promotions

✅ Coordinate and act as master of ceremonies for promotions and special events

✅ Ensure collateral, signage, decorations, and other materials are displayed and recovered

✅ Determine staffing needs and ensure proper work schedules

✅ Facilitate performance reviews for team members within the department

✅ Complete required paperwork and reporting for contest winners

✅ Handle special assignments from the VP of Marketing

✅ Distribute promotional materials throughout the casino and local area

✅ Ensure all functions and promotions are compliant with state regulatory statutes and other key regulators

✅ Design large-scale events, manage multiple budgets, and be well-versed with the department’s P&L

✅ Maintain and balance the annual budget

✅ Perform other tasks as assigned

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on event management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing, hospitality management, business administration, or a related major

Experience: Five (5) years of marketing experience in a major casino or resort environment, with three (3) years in a supervisory capacity

Required Skills:

• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Proficient with Microsoft Office Suite or related software
• Prior casino gaming experience preferred
• Prior experience in cash handling, marketing, and sales preferred

Preferred Skills:

• Fluency in another language
• Experience with CRM software
• Knowledge of the local market and customer base

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing automation platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager in the casino industry with 5-10 years of experience in Nebraska)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Discounts on casino services and amenities

Working Hours: Due to the unpredictable nature of the hospitality/entertainment industry, team members must be able to work varying schedules to reflect the business needs of the property.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may be subject to change or may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Gaming & Casinos

Company Size: Medium (1,001-5,000 employees)

Founded: 2022 (WarHorse Casino is a newly established company)

Company Description:

• WarHorse Casino is a newly established casino and entertainment complex in Lincoln, Nebraska
• Focused on providing a premier gaming experience, along with dining, entertainment, and event facilities
• Committed to creating a positive work environment and fostering employee growth and development

Company Specialties:

• Casino gaming and entertainment
• Event planning and management
• Hospitality and customer service
• Marketing and promotions

Company Website: WarHorse Casino

ASSUMPTION: As a newly established company, WarHorse Casino may offer opportunities for growth and advancement as the company expands and establishes itself in the market.

📊 Role Analysis

Career Level: Senior level (manages teams and has significant impact on the organization)

Reporting Structure: Reports directly to the VP of Marketing and oversees the promotional team

Work Arrangement: On-site, with the possibility of occasional evening and weekend work for events

Growth Opportunities:

• Potential to advance to a Director or VP role as the company grows
• Opportunities to expand skills and knowledge in marketing, event planning, and team leadership
• Possibility to work on cross-functional projects and gain exposure to other departments

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and potentially across the organization.

🌍 Location & Work Environment

Office Type: Casino and entertainment complex

Office Location(s): 3730 S. 14th Street, Lincoln, Nebraska

Geographic Context:

• Lincoln, Nebraska, is the state capital and the second-most populous city in Nebraska
• The city offers a mix of urban and suburban living, with a cost of living that is generally lower than the national average
• Lincoln is home to several universities and has a vibrant arts and culture scene

Work Schedule: Full-time, with the possibility of occasional overtime and weekend work for events

ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on teamwork and collaboration to ensure successful events and promotions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (VP of Marketing)
• Final interview with key stakeholders (e.g., other department heads)
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Event planning and management
• Leadership and team management
• Problem-solving and analytical skills
• Regulatory compliance and adherence to company policies

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Prepare examples of successful promotions or events you've managed and the results they achieved
• Demonstrate your understanding of the local market and customer base in your cover letter
• Research WarHorse Casino and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, promotions management, event planning, team leadership, budget management, analytical skills, regulatory compliance, customer acquisition, marketing campaigns, casino gaming, hospitality, customer service

ASSUMPTION: As a newly established company, WarHorse Casino may have a more streamlined interview process and may be open to candidates with transferable skills and experience from related industries.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event planning software (e.g., Cvent, Eventbrite)

ASSUMPTION: Proficiency in industry-specific tools and technologies may be beneficial but is not always required, as the role involves a mix of strategic planning and hands-on event management.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to work in a fast-paced environment
• Results-driven and focused on achieving goals and objectives
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you ensure that promotions and events align with the company's values and brand?
• Can you provide an example of a time when you had to adapt to a changing work environment or project scope?
• How do you approach delegating tasks and managing team members to ensure successful event execution?

ASSUMPTION: WarHorse Casino values candidates who are passionate about the gaming and entertainment industry, have strong leadership skills, and are committed to creating a positive work environment.

⚠️ Potential Challenges

• Managing a team in a fast-paced and dynamic work environment
• Ensuring regulatory compliance and adherence to company policies
• Balancing multiple projects and priorities simultaneously
• Adapting to changes in the market or customer base

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager position in a casino or resort environment
• However, the focus on event planning and management may be more pronounced in this role compared to other marketing positions
• Career progression may involve moving into a Director or VP role within the marketing department or potentially expanding into other areas of the business

ASSUMPTION: While this role shares similarities with other marketing positions, the unique aspects of working in a casino environment and the focus on event planning and management make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new gaming promotion or event
• Analyzing customer data to identify trends and opportunities for targeted marketing efforts
• Collaborating with other departments to plan and execute a large-scale event or conference

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative aspects of the role, as well as the need for strong leadership and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and promotions, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign or event that the company has executed, and what made it successful?
• How does the company approach collaboration and communication between the marketing department and other departments?
• What are the most significant challenges facing the marketing department in the next 1-2 years, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WarHorse Casino careers portal
• Customize your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the local market and customer base, and your enthusiasm for the role and the company
• Prepare examples of successful promotions or events you've managed and the results they achieved
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.