📌 Core Information
🔹 Job Title: Senior Marketing Manager, Love Stories
🔹 Company: Bumble Inc.
🔹 Location: Austin, Texas, United States (Remote OK)
🔹 Job Type: Employee - Regular/Permanent
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and growing Bumble's love stories platform
- Celebrating and amplifying user love stories to foster brand advocacy
- Collaborating with regional marketing teams for unique initiatives and go-to-market strategies
- Leading the development and execution of love stories campaigns and merchandise
- Managing moderators and budgets to ensure projects are executed on time and within scope
ASSUMPTION: This role requires a strategic thinker with a passion for innovative marketing and storytelling to make a significant impact on Bumble's brand presence and user growth in the US.
📋 Key Responsibilities
✅ Maintain and manage a repository of Bumble love stories, ensuring an organized and comprehensive collection of authentic narratives.
✅ Liaise with Bumble couples to celebrate their stories in meaningful ways, fostering a community of brand advocates.
✅ Partner with regional marketing teams to develop unique surprise-and-delight initiatives and culturally relevant go-to-market opportunities.
✅ Manage and oversee moderators responsible for collecting love stories and delivering curated brand responses for the brand.
✅ Lead the development and execution of campaigns and go-to-market strategies focused on love stories.
✅ Lead the development of merchandise, gifting, and creative assets related to the love stories platform.
✅ Build scalable marketing processes, toolkits, and best practices to roll out love stories work globally.
✅ Manage marketing budgets to ensure projects are executed on time and within scope.
✅ Collaborate with regional marketing leads to execute and monitor love stories strategies throughout the year.
✅ Act as the internal advocate for Bumble couples, ensuring their experiences are reflected in all brand initiatives.
✅ Manage collaborations, influencer seeding, gifting, and content partnerships to enhance brand presence and drive organic word-of-mouth engagement.
✅ Prepare compelling presentations and communicate insights effectively to management, broader teams, and leadership.
ASSUMPTION: This role requires a strong background in community-building, relationship management, and storytelling to effectively manage and grow Bumble's love stories platform.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-10 years of experience in brand marketing, community management, or a related role
Required Skills:
- Deep understanding of both traditional and non-traditional brand marketing strategies and their intersections with culture
- Proven experience in leading and managing online communities with a passion for engagement
- Strong background in community-building, relationship management, and storytelling
- Proven experience in working with social teams to conceptualize and deliver highly engaging, viral content
- Excellent communication and interpersonal skills with the ability to foster trust and rapport with diverse groups
- Strong knowledge of social media platforms, forums, and digital tools for community engagement
- Strong budget and project management skills, with high attention to detail
- Proven ability to partner cross-functionally, influencing teams and leaders at all levels
- Passionate believer in Bumble’s brand vision and values
- Understand social networking, dating, and other digital-first platforms
- Proactive, initiative-taking, and able to anticipate needs and opportunities
- Positive, committed, and adaptable approach to work
- Detail-oriented and organized, with strong problem-solving skills
- Self-starter who thrives on ownership and autonomy
- Creative thinker with passion for pushing the boundaries around creative concepts and ideas
- Excellent communicator with strong presentation and interpersonal skills
- Able to identify best practices and drive consistency across global markets
Preferred Skills:
- Experience with Bumble or similar dating apps
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong understanding of social media platforms and digital tools for community engagement, as well as excellent communication and interpersonal skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: $107,000 - $130,000 a year
Benefits:
- Medical, Dental, Vision
- 401(k) match
- Unlimited Paid Time Off Policy
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on the role, experience level, and location, and may vary depending on the candidate's qualifications and the company's assessment.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on social networking and dating apps
Company Size: 501-1,000 employees, with a startup-like culture that values innovation and creativity
Founded: 2014, with headquarters in Austin, Texas
Company Description:
- Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva
- Bumble enables people to build healthy and equitable relationships through Kind Connections
- The Bumble platform connects people across dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz)
Company Specialties:
- Dating apps and services
- Social networking platforms
- Community-building and engagement
Company Website: team.bumble.com
ASSUMPTION: Bumble Inc. is a fast-growing company with a strong focus on fostering meaningful connections and empowering users to build healthy relationships.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Head of Marketing and may oversee a team of moderators and external partners
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from Bumble's offices in Austin, Texas, or London, UK
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the love stories platform expands
- Opportunity to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role or take on a more strategic focus as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Bumble's brand and user experience.
🌍 Location & Work Environment
Office Type: Bumble has offices in Austin, Texas, and London, UK, with a flexible, remote-friendly work environment
Office Location(s): Austin, Texas, and London, UK
Geographic Context:
- Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
- London, UK: A global hub for technology, finance, and culture
Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity to work remotely
ASSUMPTION: Bumble's work environment is collaborative, innovative, and focused on fostering meaningful connections, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional teams
- Final interview with the Head of Marketing
Key Assessment Areas:
- Cultural fit and alignment with Bumble's values
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Experience with community management and storytelling
Application Tips:
- Tailor your resume and cover letter to highlight your experience with community management, storytelling, and marketing
- Be prepared to discuss specific examples of your experience with love stories, community engagement, and brand marketing
- Demonstrate your passion for Bumble's mission and values
ATS Keywords: Brand Marketing, Community Building, Relationship Management, Storytelling, Social Media, Project Management, Marketing Budgets, Go-to-Market Strategies, Love Stories, Bumble
ASSUMPTION: Bumble's interview process is designed to assess candidates' cultural fit, skills, and strategic thinking, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Community management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Equality
- Confidence
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Focused on fostering meaningful connections
- Adaptable and flexible
Self-Assessment Questions:
- Do you embody Bumble's values of kindness, equality, confidence, integrity, and innovation?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on fostering meaningful connections?
- Do you have experience with community management, storytelling, and brand marketing, and are you eager to apply these skills to grow Bumble's love stories platform?
ASSUMPTION: Bumble values candidates who align with their mission and values, and who are passionate about fostering meaningful connections and empowering users to build healthy relationships.
⚠️ Potential Challenges
- Managing a large volume of user-generated content and ensuring the quality and authenticity of love stories
- Balancing the needs and expectations of Bumble couples with the brand's marketing objectives
- Adapting to a fast-paced, ever-changing work environment with a strong focus on innovation and creativity
- Managing a team of moderators and external partners to ensure consistent and high-quality brand responses
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of Bumble's brand and values, and a commitment to fostering meaningful connections with users.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on community management, storytelling, and user-generated content
- This role offers the opportunity to work on global campaigns and collaborate with international teams, providing unique cultural insights and perspectives
- As a mid-level to senior marketing role, this position offers significant growth opportunities and the potential to make a lasting impact on Bumble's brand and user experience
ASSUMPTION: This role is unique in its focus on love stories and community engagement, and offers a rare opportunity to shape Bumble's brand presence and user growth in the US.
📝 Sample Projects
- Developing and executing a global campaign to celebrate Bumble couples and their love stories
- Creating a merchandise line inspired by user-generated content and love stories to enhance brand presence and drive organic word-of-mouth engagement
- Managing a team of moderators to curate and respond to user-generated content, ensuring consistent and high-quality brand responses
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Senior Marketing Manager, Love Stories role, and the opportunity to make a significant impact on Bumble's brand and user experience.
❓ Key Questions to Ask During Interview
- How does this role fit into Bumble's overall marketing strategy, and how can I contribute to its success?
- What are the biggest challenges facing the love stories platform, and how can I help address them?
- How does Bumble support the growth and development of its employees, and what opportunities are there for professional advancement in this role?
- What is the company culture like, and how does this role contribute to fostering a positive and inclusive work environment?
- How does Bumble measure the success of its marketing campaigns, and how can I help drive meaningful results for the love stories platform?
ASSUMPTION: These key questions help candidates assess the fit of the role and company culture, and demonstrate their interest in and understanding of the position's responsibilities and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with community management, storytelling, and marketing, with a focus on love stories and user-generated content
- Prepare for your interview by researching Bumble's brand, values, and marketing strategies, and thinking about how you can contribute to the success of the love stories platform
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications and fit
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
