📌 Core Information
🔹 Job Title: Senior Marketing Manager (M/F/D)
🔹 Company: CSA Group
🔹 Location: Plattling, Bavaria, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with partial home office possible
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for regions
- Collaborating with global teams to deliver marketing campaigns
- Managing regional marketing budgets and vendor relationships
- Analyzing campaign success and optimizing performance
- Leveraging data analysis to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing regional marketing operations.
📋 Key Responsibilities
✅ Developing and implementing annual strategic marketing plans for regions
✅ Supporting and influencing global marketing strategies
✅ Establishing ROI metrics and benchmarks for marketing programs
✅ Evolving and articulating CSA Group’s value proposition within regional markets
✅ Managing marketing teams and vendor relationships
✅ Reporting on campaign progress and performance
✅ Managing regional marketing budgets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: College/university degree in business administration, marketing, communications, or equivalent experience
Experience: 10 to 15+ years of industry experience, with a preference for B2B experience targeting commercial units
Required Skills:
- Strategic marketing planning
- Data analysis and trend segmentation
- Campaign management and execution
- Budget management
- Cross-functional collaboration
- Effective communication in English and German
Preferred Skills:
- Database marketing experience
- Agency experience
- Passion for marketing and brand building
ASSUMPTION: Candidates with experience in a similar role and a proven track record of success are preferred.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and industry standards)
Benefits:
- Company pension plan
- Wellness program
- Internal networking with global experts
- Attractive compensation package
Working Hours: Full-time, with partial home office possible
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing manager role in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: CSA Group operates in the public safety industry, focusing on standards development, testing, inspection, and certification.
Company Size: CSA Group has 1,001-5,000 employees globally, with a significant presence in North America and Europe.
Founded: 1919, with headquarters in Toronto, Canada
Company Description:
- CSA Group is a not-for-profit organization dedicated to enhancing the lives of Canadians through the advancement of standards
- The company offers a wide range of services, including standards development, testing, inspection, and certification
- CSA Group has a global presence, with operations in over 140 countries
Company Specialties:
- Codes & Standards
- Testing & Certification
- Energy Efficiency Verification
- Training & Education Programs
Company Website: www.csagroup.org
ASSUMPTION: CSA Group's not-for-profit status means that the organization focuses on public safety and standards development, rather than profit generation.
📊 Role Analysis
Career Level: Senior management level, reporting directly to regional senior vice presidents
Reporting Structure: The Senior Marketing Manager will report to regional senior vice presidents and collaborate with global marketing teams
Work Arrangement: On-site with partial home office possible, with a focus on team collaboration and regional presence
Growth Opportunities:
- Potential for regional leadership roles within the marketing department
- Opportunities to work on global marketing initiatives and expand international experience
- Chance to contribute to the development of the company's marketing strategy
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: CSA Group's Plattling office is a regional hub, with a collaborative work environment
Office Location(s): Plattling, Bavaria, Germany
Geographic Context:
- Plattling is a small city in southeastern Bavaria, with a population of approximately 25,000 people
- The region is known for its natural beauty and outdoor recreation opportunities
- Plattling is located near the Danube River and is close to major cities such as Munich and Regensburg
Work Schedule: Full-time, with a standard workweek of Monday to Friday, 8:00 AM to 5:00 PM, with partial home office flexibility
ASSUMPTION: The Plattling office offers a collaborative and supportive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and regional senior vice president
- Final round interview with additional stakeholders
Key Assessment Areas:
- Strategic marketing planning and execution
- Data analysis and trend segmentation
- Budget management and vendor relationship management
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare a cover letter that demonstrates your understanding of CSA Group's mission and values
- Be prepared to discuss your approach to strategic marketing planning and campaign optimization
ATS Keywords: Strategic Marketing, Regional Marketing, Campaign Management, Budget Management, Data Analysis, Cross-Functional Collaboration, Marketing Planning, Marketing Execution, Marketing Optimization
ASSUMPTION: CSA Group's hiring process is designed to assess candidates' strategic marketing skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Senior Marketing Manager will be expected to have experience with marketing automation platforms, CRM software, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Sustainability
Work Style:
- Collaborative and supportive team environment
- Focus on strategic marketing planning and execution
- Data-driven decision-making
- Flexible work arrangements
Self-Assessment Questions:
- Do you have experience working in a regional marketing role with a global focus?
- Are you comfortable managing a team and collaborating with global stakeholders?
- Do you have a strong background in data analysis and trend segmentation?
ASSUMPTION: CSA Group values candidates who are strategic thinkers, collaborative team players, and data-driven decision-makers.
⚠️ Potential Challenges
- Managing a geographically dispersed marketing team
- Balancing regional marketing strategies with global marketing initiatives
- Adapting to a not-for-profit organizational culture
- Working in a small regional office with limited resources
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on strategic marketing planning.
📈 Similar Roles Comparison
- Compared to similar roles in for-profit organizations, this role may offer less focus on revenue generation and more emphasis on public safety and standards development
- CSA Group's not-for-profit status may result in a more collaborative and mission-driven work environment
- This role may offer opportunities for career growth within the marketing department and the company as a whole
ASSUMPTION: Candidates should consider CSA Group's not-for-profit status and mission-driven focus when evaluating this role compared to similar positions in for-profit organizations.
📝 Sample Projects
- Developing and implementing a regional marketing strategy for a new product launch
- Optimizing campaign performance through data analysis and segmentation
- Managing vendor relationships to deliver marketing campaigns on time and within budget
ASSUMPTION: These sample projects demonstrate the strategic marketing planning and execution required for this role.
❓ Key Questions to Ask During Interview
- How does CSA Group support regional marketing managers in delivering global marketing campaigns?
- What are the key priorities for this role in the first 90 days?
- How does CSA Group measure the success of regional marketing strategies?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does CSA Group support work-life balance for employees in regional offices?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of CSA Group's mission and values
- Prepare for interview questions related to strategic marketing planning, data analysis, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
