π Core Information
πΉ Job Title: Senior Marketing Manager (m/w/d)
πΉ Company: emetriq GmbH
πΉ Location: Hamburg, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (1 day per week in the office)
π Job Overview
Key aspects of this role include:
- Strategic marketing and positioning of emetriq's products and services
- Managing integrated marketing campaigns and stakeholder communication
- Creative direction and collaboration with agencies for creative assets
- PR and media relations, as well as content marketing and sales enablement
- Strategic sparring and support for digital projects (web, social media)
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration.
π Key Responsibilities
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Serve as the interface between emetriq and the Deutsche Telekom group, coordinating with internal teams
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Plan, execute, and report on integrated marketing campaigns
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Manage stakeholder communication, ensuring smooth and transparent processes
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Identify and leverage synergies and co-marketing opportunities with the Telekom group
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Oversee creative direction, including agency briefings and asset creation (text, graphics, video)
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Collaborate with the PR agency to create press texts, storylines, and build media relationships
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Contribute to the brand strategy and ensure consistent branding
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Develop high-quality sales materials in close collaboration with sales and product colleagues
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Create targeted content and storytelling for specific audiences
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in strategic marketing, ideally in the media industry
Required Skills:
- Proven experience in sales collaboration and brand building
- Familiarity with corporate structures and the ability to manage them
- Strong technical affinity and comfort working in complex environments
- Proficient in multi-channel marketing, budget management, and proactivity
- Drive, persuasiveness, and teamwork skills
- Digital know-how, e.g., WordPress
- Cultural fit: agility, openness, and dynamism
Preferred Skills:
- Experience in a corporate environment
- Fluency in German and English
ASSUMPTION: Candidates should have a strong background in strategic marketing and be comfortable working in a corporate environment.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (based on experience and industry standards for a Senior Marketing Manager in Hamburg)
Benefits:
- Hybrid work arrangement (1 day per week in the office)
- Flexible working hours
- Mobility support (JobRad, GermanyTicket)
- Mental health support (OpenUp)
- Discounts on Telekom products and a Benefit-Card
- Team events and a roof terrace for relaxation and socializing
- Free snacks, drinks, and a rooftop terrace with a view
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager in Hamburg, Germany.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees (mid-sized company with a startup-like culture)
Founded: 2016 (young, growing company)
Company Description:
- emetriq combines the reach of premium advertisers with intent data and hard facts from renowned data providers in the largest German data pool
- Offers over 100 million active profiles, 400+ segments, deterministic cross-device solutions, and data-driven retargeting
- Part of the Deutsche Telekom group, emetriq focuses on intelligent targeting for successful online advertising
Company Specialties:
- Online marketing
- Programmatic advertising
- Retargeting
- and targeting
Company Website: www.emetriq.com
ASSUMPTION: emetriq is a mid-sized company with a startup-like culture, focusing on data-driven online advertising solutions.
π Role Analysis
Career Level: Senior (experienced professional with significant responsibilities)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal and external stakeholders
Work Arrangement: Hybrid (1 day per week in the office, with flexible working hours)
Growth Opportunities:
- Potential career progression to a Head of Marketing or similar role as the company grows
- Broad exposure to various aspects of marketing, enabling skill development and expansion
- Opportunities to work on strategic projects and collaborate with diverse teams
ASSUMPTION: This role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams.
π Location & Work Environment
Office Type: Modern, collaborative workspace with a rooftop terrace
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, numerous parks, and a high quality of life
- The city is known for its port, media, and IT industries, providing ample networking opportunities
- Hamburg has a temperate oceanic climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The work environment is modern, collaborative, and offers a high quality of life in a vibrant city.
πΌ Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research emetriq's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: Marketing strategy, campaign management, stakeholder communication, creative direction, PR, content marketing, sales enablement, teamwork, agility, openness, dynamism
ASSUMPTION: The application process is typical for a mid-sized company, focusing on marketing expertise and cultural fit.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The required tools and technologies are standard for marketing professionals and may vary depending on the specific role and projects.
π Cultural Fit Considerations
Company Values:
- Agility: emetriq values adaptability and quick decision-making in a dynamic market
- Openness: the company encourages open communication and collaboration across teams
- Dynamism: emetriq fosters a lively, energetic work environment that drives innovation
Work Style:
- Self-starter: candidates should be proactive and able to work independently
- Collaborative: teamwork and cross-functional collaboration are essential for success
- Adaptable: the role requires flexibility and the ability to pivot quickly as needed
Self-Assessment Questions:
- Do you thrive in an agile, dynamic work environment?
- Are you comfortable working collaboratively and across teams?
- Do you have a proven track record of driving marketing campaigns and achieving results?
ASSUMPTION: emetriq values cultural fit and seeks candidates who align with their agile, open, and dynamic work environment.
β οΈ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Balancing strategic planning with hands-on execution
- Adapting to changes in the market and company priorities
- Working in a hybrid environment, requiring strong communication and organization skills
ASSUMPTION: This role presents challenges related to stakeholder management, balancing strategic and tactical work, adaptability, and hybrid work arrangements.
π Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a broader range of responsibilities and the opportunity to work closely with a corporate entity (Deutsche Telekom)
- Industry-specific context: emetriq's focus on data-driven online advertising sets it apart from other marketing roles
- Career path comparison: this role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar marketing positions.
π Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch
- Collaborating with the PR agency to create a press release and secure media coverage for a company milestone
- Creating targeted content and storytelling for specific audiences to drive engagement and conversions
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and strategic focus required for this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does emetriq support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does emetriq measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions focus on team structure, growth opportunities, priorities, performance metrics, and work-life balance.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research emetriq's products, services, and company culture to demonstrate your interest and fit
- Follow up with the HR department one week after submission to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.