Senior Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing and positioning of emetriq's products and services
• Managing integrated marketing campaigns and stakeholder communication
• Creative direction and collaboration with agencies for creative assets
• PR and media relations, as well as content marketing and sales enablement
• Strategic sparring and support for digital projects (web, social media)

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration.

📋 Key Responsibilities

✅ Serve as the interface between emetriq and the Deutsche Telekom group, coordinating with internal teams

✅ Plan, execute, and report on integrated marketing campaigns

✅ Manage stakeholder communication, ensuring smooth and transparent processes

✅ Identify and leverage synergies and co-marketing opportunities with the Telekom group

✅ Oversee creative direction, including agency briefings and asset creation (text, graphics, video)

✅ Collaborate with the PR agency to create press texts, storylines, and build media relationships

✅ Contribute to the brand strategy and ensure consistent branding

✅ Develop high-quality sales materials in close collaboration with sales and product colleagues

✅ Create targeted content and storytelling for specific audiences

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in strategic marketing, ideally in the media industry

Required Skills:

• Proven experience in sales collaboration and brand building

• Familiarity with corporate structures and the ability to manage them

• Strong technical affinity and comfort working in complex environments

• Proficient in multi-channel marketing, budget management, and proactivity

• Drive, persuasiveness, and teamwork skills

• Digital know-how, e.g., WordPress

• Cultural fit: agility, openness, and dynamism

Preferred Skills:

• Experience in a corporate environment

• Fluency in German and English

ASSUMPTION: Candidates should have a strong background in strategic marketing and be comfortable working in a corporate environment.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Senior Marketing Manager in Hamburg)

Benefits:

• Hybrid work arrangement (1 day per week in the office)

• Flexible working hours

• Mobility support (JobRad, GermanyTicket)

• Mental health support (OpenUp)

• Discounts on Telekom products and a Benefit-Card

• Team events and a roof terrace for relaxation and socializing

• Free snacks, drinks, and a rooftop terrace with a view

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager in Hamburg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-sized company with a startup-like culture)

Founded: 2016 (young, growing company)

Company Description:

• emetriq combines the reach of premium advertisers with intent data and hard facts from renowned data providers in the largest German data pool

• Offers over 100 million active profiles, 400+ segments, deterministic cross-device solutions, and data-driven retargeting

• Part of the Deutsche Telekom group, emetriq focuses on intelligent targeting for successful online advertising

Company Specialties:

• Online marketing

• Programmatic advertising

• Retargeting

• and targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq is a mid-sized company with a startup-like culture, focusing on data-driven online advertising solutions.

📊 Role Analysis

Career Level: Senior (experienced professional with significant responsibilities)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal and external stakeholders

Work Arrangement: Hybrid (1 day per week in the office, with flexible working hours)

Growth Opportunities:

• Potential career progression to a Head of Marketing or similar role as the company grows

• Broad exposure to various aspects of marketing, enabling skill development and expansion

• Opportunities to work on strategic projects and collaborate with diverse teams

ASSUMPTION: This role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a rooftop terrace

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, numerous parks, and a high quality of life

• The city is known for its port, media, and IT industries, providing ample networking opportunities

• Hamburg has a temperate oceanic climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The work environment is modern, collaborative, and offers a high quality of life in a vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening

• Phone or video call with the HR department

• On-site interview with the hiring manager and team members

• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking

• Project management and organizational skills

• Communication and teamwork skills

• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Prepare examples of your past marketing campaigns and their outcomes

• Research emetriq's products, services, and company culture to demonstrate your interest and fit

ATS Keywords: Marketing strategy, campaign management, stakeholder communication, creative direction, PR, content marketing, sales enablement, teamwork, agility, openness, dynamism

ASSUMPTION: The application process is typical for a mid-sized company, focusing on marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)

• CRM software (e.g., Salesforce, HubSpot CRM)

• Project management tools (e.g., Asana, Trello)

• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and may vary depending on the specific role and projects.

👔 Cultural Fit Considerations

Company Values:

• Agility: emetriq values adaptability and quick decision-making in a dynamic market

• Openness: the company encourages open communication and collaboration across teams

• Dynamism: emetriq fosters a lively, energetic work environment that drives innovation

Work Style:

• Self-starter: candidates should be proactive and able to work independently

• Collaborative: teamwork and cross-functional collaboration are essential for success

• Adaptable: the role requires flexibility and the ability to pivot quickly as needed

Self-Assessment Questions:

• Do you thrive in an agile, dynamic work environment?

• Are you comfortable working collaboratively and across teams?

• Do you have a proven track record of driving marketing campaigns and achieving results?

ASSUMPTION: emetriq values cultural fit and seeks candidates who align with their agile, open, and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment

• Balancing strategic planning with hands-on execution

• Adapting to changes in the market and company priorities

• Working in a hybrid environment, requiring strong communication and organization skills

ASSUMPTION: This role presents challenges related to stakeholder management, balancing strategic and tactical work, adaptability, and hybrid work arrangements.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position offers a broader range of responsibilities and the opportunity to work closely with a corporate entity (Deutsche Telekom)

• Industry-specific context: emetriq's focus on data-driven online advertising sets it apart from other marketing roles

• Career path comparison: this role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch

• Collaborating with the PR agency to create a press release and secure media coverage for a company milestone

• Creating targeted content and storytelling for specific audiences to drive engagement and conversions

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and strategic focus required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?

• How does emetriq support the growth and development of its employees?

• What are the key priorities for this role in the first 90 days?

• How does emetriq measure the success of its marketing campaigns and initiatives?

• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions focus on team structure, growth opportunities, priorities, performance metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Prepare examples of your past marketing campaigns and their outcomes

• Research emetriq's products, services, and company culture to demonstrate your interest and fit

• Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.