emetriq GmbH logo

Senior Marketing Manager (m/w/d)

emetriq GmbH
Full-time
On-site
Hamburg, Hamburg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager (m/w/d)

πŸ”Ή Company: emetriq GmbH

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (1 day per week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic marketing and positioning of emetriq's products and services
  • Managing integrated marketing campaigns and stakeholder communication
  • Creative direction and collaboration with agencies for creative assets
  • PR and media relations, as well as content marketing and sales enablement
  • Strategic sparring and support for digital projects (web, social media)

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration.

πŸ“‹ Key Responsibilities

βœ… Serve as the interface between emetriq and the Deutsche Telekom group, coordinating with internal teams

βœ… Plan, execute, and report on integrated marketing campaigns

βœ… Manage stakeholder communication, ensuring smooth and transparent processes

βœ… Identify and leverage synergies and co-marketing opportunities with the Telekom group

βœ… Oversee creative direction, including agency briefings and asset creation (text, graphics, video)

βœ… Collaborate with the PR agency to create press texts, storylines, and build media relationships

βœ… Contribute to the brand strategy and ensure consistent branding

βœ… Develop high-quality sales materials in close collaboration with sales and product colleagues

βœ… Create targeted content and storytelling for specific audiences

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in strategic marketing, ideally in the media industry

Required Skills:

  • Proven experience in sales collaboration and brand building

  • Familiarity with corporate structures and the ability to manage them

  • Strong technical affinity and comfort working in complex environments

  • Proficient in multi-channel marketing, budget management, and proactivity

  • Drive, persuasiveness, and teamwork skills

  • Digital know-how, e.g., WordPress

  • Cultural fit: agility, openness, and dynamism

Preferred Skills:

  • Experience in a corporate environment

  • Fluency in German and English

ASSUMPTION: Candidates should have a strong background in strategic marketing and be comfortable working in a corporate environment.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Senior Marketing Manager in Hamburg)

Benefits:

  • Hybrid work arrangement (1 day per week in the office)

  • Flexible working hours

  • Mobility support (JobRad, GermanyTicket)

  • Mental health support (OpenUp)

  • Discounts on Telekom products and a Benefit-Card

  • Team events and a roof terrace for relaxation and socializing

  • Free snacks, drinks, and a rooftop terrace with a view

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager in Hamburg, Germany.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-sized company with a startup-like culture)

Founded: 2016 (young, growing company)

Company Description:

  • emetriq combines the reach of premium advertisers with intent data and hard facts from renowned data providers in the largest German data pool

  • Offers over 100 million active profiles, 400+ segments, deterministic cross-device solutions, and data-driven retargeting

  • Part of the Deutsche Telekom group, emetriq focuses on intelligent targeting for successful online advertising

Company Specialties:

  • Online marketing

  • Programmatic advertising

  • Retargeting

  • and targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq is a mid-sized company with a startup-like culture, focusing on data-driven online advertising solutions.

πŸ“Š Role Analysis

Career Level: Senior (experienced professional with significant responsibilities)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal and external stakeholders

Work Arrangement: Hybrid (1 day per week in the office, with flexible working hours)

Growth Opportunities:

  • Potential career progression to a Head of Marketing or similar role as the company grows

  • Broad exposure to various aspects of marketing, enabling skill development and expansion

  • Opportunities to work on strategic projects and collaborate with diverse teams

ASSUMPTION: This role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a rooftop terrace

Office Location(s): Hamburg, Germany

Geographic Context:

  • Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, numerous parks, and a high quality of life

  • The city is known for its port, media, and IT industries, providing ample networking opportunities

  • Hamburg has a temperate oceanic climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The work environment is modern, collaborative, and offers a high quality of life in a vibrant city.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and initial screening

  • Phone or video call with the HR department

  • On-site interview with the hiring manager and team members

  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Marketing expertise and strategic thinking

  • Project management and organizational skills

  • Communication and teamwork skills

  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills

  • Prepare examples of your past marketing campaigns and their outcomes

  • Research emetriq's products, services, and company culture to demonstrate your interest and fit

ATS Keywords: Marketing strategy, campaign management, stakeholder communication, creative direction, PR, content marketing, sales enablement, teamwork, agility, openness, dynamism

ASSUMPTION: The application process is typical for a mid-sized company, focusing on marketing expertise and cultural fit.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)

  • CRM software (e.g., Salesforce, HubSpot CRM)

  • Project management tools (e.g., Asana, Trello)

  • Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and may vary depending on the specific role and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Agility: emetriq values adaptability and quick decision-making in a dynamic market

  • Openness: the company encourages open communication and collaboration across teams

  • Dynamism: emetriq fosters a lively, energetic work environment that drives innovation

Work Style:

  • Self-starter: candidates should be proactive and able to work independently

  • Collaborative: teamwork and cross-functional collaboration are essential for success

  • Adaptable: the role requires flexibility and the ability to pivot quickly as needed

Self-Assessment Questions:

  • Do you thrive in an agile, dynamic work environment?

  • Are you comfortable working collaboratively and across teams?

  • Do you have a proven track record of driving marketing campaigns and achieving results?

ASSUMPTION: emetriq values cultural fit and seeks candidates who align with their agile, open, and dynamic work environment.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities in a fast-paced environment

  • Balancing strategic planning with hands-on execution

  • Adapting to changes in the market and company priorities

  • Working in a hybrid environment, requiring strong communication and organization skills

ASSUMPTION: This role presents challenges related to stakeholder management, balancing strategic and tactical work, adaptability, and hybrid work arrangements.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Marketing Manager roles, this position offers a broader range of responsibilities and the opportunity to work closely with a corporate entity (Deutsche Telekom)

  • Industry-specific context: emetriq's focus on data-driven online advertising sets it apart from other marketing roles

  • Career path comparison: this role offers growth opportunities through exposure to various marketing aspects and collaboration with diverse teams

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar marketing positions.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing campaign for a new product launch

  • Collaborating with the PR agency to create a press release and secure media coverage for a company milestone

  • Creating targeted content and storytelling for specific audiences to drive engagement and conversions

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and strategic focus required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?

  • How does emetriq support the growth and development of its employees?

  • What are the key priorities for this role in the first 90 days?

  • How does emetriq measure the success of its marketing campaigns and initiatives?

  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions focus on team structure, growth opportunities, priorities, performance metrics, and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills

  • Prepare examples of your past marketing campaigns and their outcomes

  • Research emetriq's products, services, and company culture to demonstrate your interest and fit

  • Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.