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(Senior) Marketing Manager (m/w/d)

Pfizer
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: (Senior) Marketing Manager (m/w/d)

πŸ”Ή Company: Pfizer

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing and Market Research

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing national brand strategies for Paxlovid
  • Identifying growth opportunities and executing tactical brand plans
  • Ensuring effective, customer-centric communication across various channels
  • Collaborating cross-functionally with sales, medical teams, and external agencies

ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing national brand strategies for Paxlovid in alignment with global guidance

βœ… Continuously identifying growth opportunities and executing tactical brand plans

βœ… Ensuring robust, customer-centric communication across various channels and stakeholder groups

βœ… Collaborating with cross-functional teams, including sales, medical teams, and external agencies, to develop and execute projects

βœ… Monitoring market data and competition to derive actionable insights and recommendations

ASSUMPTION: Successful candidates will have a strong understanding of the pharmaceutical industry, excellent communication skills, and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: University degree in natural sciences, health sciences, or business

Experience: 5-10 years of experience in the pharmaceutical industry

Required Skills:

  • Fluency in English and German
  • Strong project management skills
  • Excellent communication and collaboration skills
  • Ability to work independently and prioritize tasks
  • Strong analytical and problem-solving skills

Preferred Skills:

  • Experience in brand management or a related field
  • Knowledge of the pharmaceutical market and competitive landscape
  • Experience working with external agencies

ASSUMPTION: Candidates with relevant experience in brand management or a related field, as well as a strong understanding of the pharmaceutical industry, will be particularly well-suited to this role.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior marketing manager role in Germany)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and inclusive work environment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing manager role in Germany, with experience and performance influencing the final offer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its resources to improve health and well-being at every stage of life.

Company Size: 10,001+ employees (global), with a significant presence in Germany

Founded: 1849, with a rich history of innovation and scientific breakthroughs

Company Description:

  • Pfizer is committed to discovering, developing, and delivering innovative medicines and vaccines that improve the lives of patients worldwide
  • The company's portfolio includes a wide range of therapeutic areas, from vaccines and oncology to rare diseases and inflammation & immunology
  • Pfizer fosters a culture of collaboration, diversity, and inclusion, with a strong focus on employee development and growth

Company Specialties:

  • Pharmaceutical manufacturing and research
  • Vaccine development and production
  • Global health and access initiatives

Company Website: pfizer.com

ASSUMPTION: Pfizer's global presence and extensive product portfolio provide ample opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Marketing Director and collaborates cross-functionally with various teams, including sales, medical affairs, and external agencies

Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week at the Pfizer office in Berlin

Growth Opportunities:

  • Potential to lead and mentor junior team members
  • Opportunities to work on global projects and collaborate with international teams
  • Chance to develop expertise in a specific therapeutic area or product portfolio

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within this role, with potential career paths including brand management, marketing leadership, or functional expertise.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Pfizer's Berlin office is located in the heart of the city, with easy access to public transportation and nearby amenities

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech and startup scene
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
  • Berlin is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and relevant stakeholders
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Strategic thinking and brand management skills
  • Communication and collaboration abilities
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Pfizer's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your brand management experience and achievements
  • Research Pfizer's brand portfolio and market position to demonstrate your understanding of the company and its products

ATS Keywords: Brand Management, Marketing Strategy, Tactical Planning, Cross-Functional Collaboration, Pharmaceutical Industry, Customer-Centric Communication, Market Analysis, Project Management

ASSUMPTION: Pfizer's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)

ASSUMPTION: Successful candidates will have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patients first
  • Breakthroughs that change patients' lives
  • One Pfizer, diverse perspectives, inclusive culture

Work Style:

  • Collaborative and inclusive team environment
  • Focus on innovation, continuous learning, and improvement
  • Strong emphasis on diversity, equity, and inclusion

Self-Assessment Questions:

  • How do you embody Pfizer's patient-first approach in your daily work?
  • Can you provide an example of a time when you drove innovation and breakthroughs in a marketing role?
  • How do you foster a culture of inclusion and collaboration within your team?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Pfizer's values and a commitment to fostering a diverse, inclusive, and collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing strategic thinking with tactical execution in a dynamic market environment
  • Adapting to changes in the pharmaceutical market and regulatory landscape
  • Working effectively in a hybrid or remote work environment

ASSUMPTION: Successful candidates will possess strong project management, communication, and adaptability skills to navigate these potential challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on national brand management for a specific product, while other marketing roles at Pfizer may have a broader portfolio or global focus
  • Pfizer's marketing organization is structured around therapeutic areas, with opportunities for specialization in specific disease states or product categories
  • Career paths in marketing at Pfizer may include transitions into marketing leadership, functional expertise, or other related roles within the organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the pharmaceutical industry and Pfizer's organization.

πŸ“ Sample Projects

  • Developing and executing a tactical marketing plan to launch a new product in the German market
  • Conducting market research and competitive analysis to inform brand strategy and positioning
  • Collaborating with cross-functional teams to develop and implement medical education initiatives for healthcare professionals

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of cross-functional collaboration and stakeholder management.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does Pfizer support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Pfizer approach diversity, equity, and inclusion in its marketing strategies and initiatives?
  • What are the most challenging aspects of working in a hybrid or remote environment, and how does Pfizer support its employees in overcoming these challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role, the team, and the company culture, as well as their commitment to driving success in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Pfizer careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your brand management experience and achievements
  • Research Pfizer's brand portfolio and market position to demonstrate your understanding of the company and its products
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.