📌 Core Information
🔹 Job Title: (Senior) Marketing Manager (m/w/d)
🔹 Company: Pfizer
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing and Market Research
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing national brand strategies for Paxlovid
- Identifying growth opportunities and executing tactical brand plans
- Ensuring effective, customer-centric communication across various channels
- Collaborating cross-functionally with sales, medical teams, and external agencies
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in a dynamic environment.
📋 Key Responsibilities
✅ Developing and implementing national brand strategies for Paxlovid in alignment with global guidance
✅ Continuously identifying growth opportunities and executing tactical brand plans
✅ Ensuring robust, customer-centric communication across various channels and stakeholder groups
✅ Collaborating with cross-functional teams, including sales, medical teams, and external agencies, to develop and execute projects
✅ Monitoring market data and competition to derive actionable insights and recommendations
ASSUMPTION: Successful candidates will have a strong understanding of the pharmaceutical industry, excellent communication skills, and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: University degree in natural sciences, health sciences, or business
Experience: 5-10 years of experience in the pharmaceutical industry
Required Skills:
- Fluency in English and German
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to work independently and prioritize tasks
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in brand management or a related field
- Knowledge of the pharmaceutical market and competitive landscape
- Experience working with external agencies
ASSUMPTION: Candidates with relevant experience in brand management or a related field, as well as a strong understanding of the pharmaceutical industry, will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior marketing manager role in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing manager role in Germany, with experience and performance influencing the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its resources to improve health and well-being at every stage of life.
Company Size: 10,001+ employees (global), with a significant presence in Germany
Founded: 1849, with a rich history of innovation and scientific breakthroughs
Company Description:
- Pfizer is committed to discovering, developing, and delivering innovative medicines and vaccines that improve the lives of patients worldwide
- The company's portfolio includes a wide range of therapeutic areas, from vaccines and oncology to rare diseases and inflammation & immunology
- Pfizer fosters a culture of collaboration, diversity, and inclusion, with a strong focus on employee development and growth
Company Specialties:
- Pharmaceutical manufacturing and research
- Vaccine development and production
- Global health and access initiatives
Company Website: pfizer.com
ASSUMPTION: Pfizer's global presence and extensive product portfolio provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Marketing Director and collaborates cross-functionally with various teams, including sales, medical affairs, and external agencies
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week at the Pfizer office in Berlin
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on global projects and collaborate with international teams
- Chance to develop expertise in a specific therapeutic area or product portfolio
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within this role, with potential career paths including brand management, marketing leadership, or functional expertise.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Pfizer's Berlin office is located in the heart of the city, with easy access to public transportation and nearby amenities
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
- Berlin is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and brand management skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Pfizer's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your brand management experience and achievements
- Research Pfizer's brand portfolio and market position to demonstrate your understanding of the company and its products
ATS Keywords: Brand Management, Marketing Strategy, Tactical Planning, Cross-Functional Collaboration, Pharmaceutical Industry, Customer-Centric Communication, Market Analysis, Project Management
ASSUMPTION: Pfizer's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
ASSUMPTION: Successful candidates will have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- Breakthroughs that change patients' lives
- One Pfizer, diverse perspectives, inclusive culture
Work Style:
- Collaborative and inclusive team environment
- Focus on innovation, continuous learning, and improvement
- Strong emphasis on diversity, equity, and inclusion
Self-Assessment Questions:
- How do you embody Pfizer's patient-first approach in your daily work?
- Can you provide an example of a time when you drove innovation and breakthroughs in a marketing role?
- How do you foster a culture of inclusion and collaboration within your team?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Pfizer's values and a commitment to fostering a diverse, inclusive, and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with tactical execution in a dynamic market environment
- Adapting to changes in the pharmaceutical market and regulatory landscape
- Working effectively in a hybrid or remote work environment
ASSUMPTION: Successful candidates will possess strong project management, communication, and adaptability skills to navigate these potential challenges effectively.
📈 Similar Roles Comparison
- This role focuses on national brand management for a specific product, while other marketing roles at Pfizer may have a broader portfolio or global focus
- Pfizer's marketing organization is structured around therapeutic areas, with opportunities for specialization in specific disease states or product categories
- Career paths in marketing at Pfizer may include transitions into marketing leadership, functional expertise, or other related roles within the organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the pharmaceutical industry and Pfizer's organization.
📝 Sample Projects
- Developing and executing a tactical marketing plan to launch a new product in the German market
- Conducting market research and competitive analysis to inform brand strategy and positioning
- Collaborating with cross-functional teams to develop and implement medical education initiatives for healthcare professionals
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of cross-functional collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Pfizer support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Pfizer approach diversity, equity, and inclusion in its marketing strategies and initiatives?
- What are the most challenging aspects of working in a hybrid or remote environment, and how does Pfizer support its employees in overcoming these challenges?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role, the team, and the company culture, as well as their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pfizer careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your brand management experience and achievements
- Research Pfizer's brand portfolio and market position to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
