Senior Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d)

🔹 Company: hasenkamp

🔹 Location: Köln-Frechen, Nordrhein-Westfalen, Germany

🔹 Job Type: Full-time or Part-time (min. 80%)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of online activities
• Cross-border development and maintenance of the corporate website
• Social media presence and employer branding strategy
• Digital campaign planning, execution, and analysis

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on digital marketing channels.

📋 Key Responsibilities

✅ Responsibility for the strategic and länderübergreifende Weiterentwicklung, Koordination und Pflege der Unternehmenswebsite – von Content über Usability bis zu neuen Features und SEO

✅ Steuerung und Ausbau unserer Social-Media-Präsenz auf relevanten Kanälen (LinkedIn, Instagram, Facebook & Co.)

✅ (Weiter-)Entwicklung und Umsetzung einer modernen und authentischen Employer-Branding-Strategie und derer Maßnahmen in enger Abstimmung mit HR

✅ Planen, Durchführen und Analysieren digitaler Kampagnen zur Steigerung von Markenbekanntheit und Bewerberqualität

✅ Verantwortung für die Erstellung, Lokalisierung und Pflege von zielgruppenspezifischem Content (z. B. Landingpages, Broschüren, Präsentationen)

✅ Koordination und Steuerung externer Agenturen (z. B. Social Media, Performance Marketing, Design, Content)

✅ Übernahme der Schnittstellenkommunikation zwischen internen Fachabteilungen und Dienstleistern

✅ Überwachung laufender Projekte und Sicherstellung von Zeitplänen, Budgets und Qualitätsstandards

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on content creation, with a focus on digital marketing channels.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, International Business, or a related field

Experience: 5-10 years of relevant experience in service marketing

Required Skills:

• Excellent understanding of digital marketing channels, content management, social media, and web technologies (CMS, SEO, UX)
• Ideally, experience in website development projects and user experience optimization
• Strong communication skills and intercultural competence
• Proven ability to manage service providers and agencies
• Fluent in German and English
• Independent, structured work style

Preferred Skills:

• Experience in employer branding and digital campaign management
• Familiarity with project management tools

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record in managing online activities and projects.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on experience and qualifications)

Benefits:

• Corporate Benefits
• Health Subsidy (Urban Sports Club membership)
• Bike & Vehicle Leasing
• Free Drinks
• Fresh Organic Fruit
• Training Opportunities

Working Hours: 40 hours per week, with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is based on industry standards for senior marketing roles in Germany, considering the experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: hasenkamp is a logistics service provider specializing in the transport and storage of sensitive and high-value goods, with a focus on art transports, overseas moves, IT moves, and new furniture transports.

Company Size: hasenkamp has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 1903, with over 100 years of experience in the logistics industry

Company Description:

• hasenkamp is a family-owned company with a strong focus on tradition and innovation
• The company offers a range of services, including server relocation, IT relocation, laboratory relocation, data center relocation, file storage, and document storage
• hasenkamp is committed to sustainability and has a dedicated team working on reducing the emissions of its services

Company Specialties:

• Final Mile
• Relocation
• Fine Art
• Art Logistics
• Archive Depot
• Artpacking

Company Website: hasenkamp.com

ASSUMPTION: hasenkamp's focus on sustainability and family-owned values sets it apart in the logistics industry.

📊 Role Analysis

Career Level: Senior-level role with strategic and operational responsibilities

Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing & Communications and work closely with internal departments and external service providers

Work Arrangement: Hybrid work arrangement, with a focus on on-site work and flexible remote work options

Growth Opportunities:

• Potential for career advancement within the marketing department or the company
• Opportunities to gain experience in international marketing and cross-border project management
• Chance to develop and implement strategic initiatives that drive the company's online presence and employer branding

ASSUMPTION: This role offers opportunities for professional growth and development within a mid-sized company environment.

🌍 Location & Work Environment

Office Type: hasenkamp's headquarters is located in Frechen, near Cologne, with additional offices in Hamburg, Stuttgart, and Munich

Office Location(s): Europaallee 16-18, Frechen, Nordrhein-Westfalen, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
• The region is home to several major industries, including logistics, automotive, and IT
• The office is easily accessible by public transportation and has ample parking options

Work Schedule: Flexible working hours with the possibility of remote work

ASSUMPTION: The location offers a mix of urban and suburban living, with easy access to cultural attractions and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing & Communications

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Communication skills and intercultural competence
• Project management skills and ability to work with external service providers
• Alignment with hasenkamp's company values and culture

Application Tips:

• Highlight relevant experience in digital marketing and project management
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare examples of your work and be ready to discuss your approach to digital marketing strategies

ATS Keywords: Digital Marketing, Content Management, Social Media, Web Technologies, SEO, UX, Employer Branding, Project Management, Communication Skills, Intercultural Competence, Agency Management, German Language, English Language, Structured Work Style

ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and alignment with hasenkamp's values.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Social Media Platforms (LinkedIn, Instagram, Facebook)
• Project Management Tools (e.g., Asana, Trello)
• SEO Tools (e.g., Google Search Console, SEMrush)
• UX Testing Tools (e.g., UsabilityHub, UserTesting)

ASSUMPTION: The required tools and technologies are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Family-owned values and tradition
• Innovation and continuous improvement
• Sustainability and environmental responsibility

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with hasenkamp's family-owned values and commitment to sustainability?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a structured work style and the ability to manage multiple projects simultaneously?

ASSUMPTION: hasenkamp's company culture emphasizes family-owned values, innovation, and sustainability, with a focus on collaboration and results-driven work.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with external service providers and ensuring project deadlines are met
• Adapting to a hybrid work environment and balancing on-site and remote work
• Navigating a mid-sized company structure and building relationships with internal departments

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position has a stronger focus on digital marketing channels and cross-border project management
• hasenkamp's commitment to sustainability sets it apart from other logistics companies
• This role offers opportunities for career advancement within the marketing department or the company

ASSUMPTION: This role offers unique opportunities for candidates interested in digital marketing, sustainability, and international project management.

📝 Sample Projects

• Development and implementation of a new website design and user experience
• Planning and execution of a digital marketing campaign to increase brand awareness and attract top talent
• Collaboration with HR to develop and implement an employer branding strategy

ASSUMPTION: These sample projects reflect the strategic and operational responsibilities of the Senior Marketing Manager role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for hasenkamp?
• What are the key priorities for this role in the first 90 days?
• How does hasenkamp support the professional development of its employees?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does hasenkamp's commitment to sustainability influence the marketing department's strategies and initiatives?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, priorities, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your work and be ready to discuss your approach to digital marketing strategies
• Follow up with the hiring manager, Alexander Gries, within one week of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.