Senior Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d)

🔹 Company: W+R GmbH

🔹 Location: Metzingen, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to drive sales and brand reach
• Collaborating with cross-functional teams to execute integrated marketing campaigns
• Managing marketing budgets and internal resources
• Monitoring and optimizing marketing performance based on defined KPIs
• Leading and mentoring team members (potential team leadership role)

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for the Sport, Tactical & Industry sectors

✅ Planning and executing integrated marketing campaigns along the customer journey

✅ Managing marketing budgets and internal resources

✅ Monitoring and optimizing marketing performance using defined KPIs

✅ Collaborating with cross-functional teams, including sales, product management, e-commerce, and external partners

✅ Developing and maintaining brand identity (CI/CD) across all touchpoints

✅ Planning and executing PR measures, media cooperations, and events to increase brand awareness

✅ Planning and executing content marketing and social media strategies

✅ Planning and optimizing performance marketing campaigns (Meta, LinkedIn, YouTube)

✅ Identifying, selecting, and managing influencers for marketing campaigns

✅ Analyzing and reporting on key performance indicators (KPIs)

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis, with a strong focus on driving results.

🎯 Required Qualifications

Education: Degree in Marketing Management, Corporate Communication, International Marketing, Communication Management, Business Administration with a Marketing focus, or a comparable field

Experience: At least 3 years of experience in strategic and operational online and offline marketing

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Strong analytical and data-driven mindset with a clear focus on goals
• High degree of self-motivation, structured working methods, and solution-oriented approach
• Passion for storytelling, digital media, and creative brand communication
• Excellent German and English language skills (written and spoken)
• Strong teamwork skills, communication skills, and reliability

Preferred Skills:

• Experience in team leadership or mentoring
• Experience in the sports industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing strategy and execution, with a proven track record of driving results. Fluency in German is essential, while proficiency in English is also required.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Modern work environment in a growing family-owned company with a 90-year history
• Permanent employment with an attractive salary
• Exciting projects with a wide range of design options and a diverse team
• Individual training opportunities
• Open communication culture and flat hierarchies
• Practical sustainability: repair and recycling service for gloves for over 30 years
• Engagement in winter sports: sponsorship partnerships with teams in cross-country skiing, biathlon, Nordic combined, and ski jumping
• Additional benefits: company parking, modern canteen with fresh fruit, business bike option, mobile work possible after consultation

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market research and comparable roles in the region. The benefits package is designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: W+R GmbH is a leading manufacturer of work, deployment, and sports gloves, with a strong focus on technical innovation and quality. The company operates in the sports, tactical, and industry sectors, serving customers worldwide.

Company Size: W+R GmbH is a mid-sized company with a team of 6 employees, offering a dynamic and collaborative work environment.

Founded: The company was founded in 1930 and has since grown to become a trusted provider of high-quality gloves for various industries and applications.

Company Description:

• W+R GmbH develops and produces work, deployment, and sports gloves with exceptional technical features
• The company's in-house development department, modern laboratory, cutting, pattern-making, and quality control ensure high-quality products
• W+R GmbH's young brand, KinetiXx, is a leader in winter sports

Company Specialties:

• Gloves for work, deployment, and sports
• Technical innovation and quality
• Customized solutions for industry and special applications

Company Website: wr-pro.de

ASSUMPTION: W+R GmbH is a well-established company with a strong focus on innovation, quality, and customer satisfaction. The company's size allows for a collaborative and dynamic work environment, with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Senior Marketing Manager reports directly to the management of W+R GmbH and collaborates closely with various departments, including sales, product management, e-commerce, and external partners.

Work Arrangement: The role is based at the company's headquarters in Metzingen, Germany, with a hybrid work arrangement (on-site and remote work).

Growth Opportunities:

• Potential team leadership role, as the company grows and expands its marketing team
• Opportunities to work on diverse projects and campaigns, driving innovation and growth
• Chance to develop and implement strategic marketing plans that have a significant impact on the company's success

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts for a well-established company in the gloves industry, with potential for growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern, well-equipped office located in Metzingen, Germany.

Office Location(s): Metzingen, Germany

Geographic Context:

• Metzingen is a town in the district of Reutlingen, in Baden-Württemberg, Germany
• The region is known for its textile and fashion industry, with a strong focus on innovation and quality
• Metzingen offers a high quality of life, with a mix of urban and rural environments, as well as easy access to nearby cities like Stuttgart

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: The work environment at W+R GmbH is dynamic and collaborative, with a strong focus on innovation and quality. The company's location in Metzingen offers a high quality of life, with easy access to nearby cities and a mix of urban and rural environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Performance analysis and reporting
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy and execution experience
• Include specific examples of marketing campaigns you've managed and the results you've achieved
• Demonstrate your proficiency in German and English, both written and spoken
• Showcase your ability to work collaboratively and drive results in a team environment

ATS Keywords: Marketing strategy, campaign execution, performance analysis, teamwork, collaboration, German language proficiency, English language proficiency

ASSUMPTION: The application process at W+R GmbH is designed to assess candidates' marketing strategy and execution skills, as well as their ability to work collaboratively and drive results. Proficiency in German and English is essential for this role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on marketing automation, social media management, analytics, project management, and design.

👔 Cultural Fit Considerations

Company Values:

• Innovation and quality
• Collaboration and teamwork
• Customer focus and satisfaction
• Sustainability and responsibility

Work Style:

• Dynamic and collaborative
• Focused on driving results and continuous improvement
• Open and transparent communication
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you passionate about driving marketing results and continuous improvement?
• Are you comfortable working in a team and communicating openly and transparently?
• Are you adaptable and able to manage multiple projects and priorities?

ASSUMPTION: W+R GmbH values innovation, quality, collaboration, and customer focus. Candidates should be comfortable working in a dynamic and collaborative environment, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Collaborating with cross-functional teams and external partners
• Adapting to changes in the market and industry trends

ASSUMPTION: This role may present challenges in managing multiple projects and priorities, working in a fast-paced environment, and adapting to changes in the market and industry trends. Strong project management and communication skills are essential for success in this role.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on strategic planning and execution, with a focus on driving measurable results
• In the gloves industry, marketing efforts focus on B2B and B2C customers, with a strong emphasis on technical innovation and quality
• Career progression in marketing may include team leadership or management roles, as the company grows and expands its marketing team

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts for a well-established company in the gloves industry, with potential for growth and development within the marketing team.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for the Sport sector, driving sales and brand reach
• Planning and executing a successful influencer marketing campaign for the Tactical sector, increasing brand awareness and engagement
• Analyzing and optimizing performance marketing campaigns for the Industry sector, driving conversion and ROI

ASSUMPTION: These sample projects highlight the strategic and operational aspects of the Senior Marketing Manager role, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's marketing strategy, team dynamics, priorities, and challenges, as well as their ability to drive results and contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the W+R GmbH job portal
• Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your proficiency in German and English
• Prepare examples of marketing campaigns you've managed and the results you've achieved
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.