Senior Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d)

🔹 Company: W+R GmbH

🔹 Location: Metzingen, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to drive sales and brand reach
• Collaborating with various departments to plan and execute integrated marketing campaigns
• Managing marketing budgets and internal resources to maximize ROI
• Monitoring and optimizing marketing performance using defined KPIs

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for the Sport, Tactical & Industry, and KinetiXx brands

✅ Planning and executing marketing campaigns across various channels, including online and offline

✅ Managing marketing budgets and allocating resources effectively

✅ Monitoring and analyzing marketing performance using defined KPIs

✅ Collaborating with internal teams and external partners to develop and execute marketing initiatives

✅ Managing and mentoring junior marketing team members (potential team leadership role)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Degree in Marketing Management, Unternehmenskommunikation, Internationales Marketing, Kommunikationsmanagement, BWL with Marketingschwerpunkt, or comparable education

Experience: At least 3 years of experience in strategic and operational online and offline marketing

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Strong analytical and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in German and English (written and spoken)
• Experience working with agencies and production teams
• Proficient in using marketing tools and platforms

Preferred Skills:

• Experience in the sports industry or related fields
• Familiarity with performance marketing and influencer campaigns
• Knowledge of the German market and consumer behavior

ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and a data-driven approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (based on experience and qualifications)

Benefits:

• Modern work environment in a growing family-owned company with a 90-year history
• Permanent employment with competitive salary
• Exciting projects with a diverse team and significant creative freedom
• Individual training opportunities
• Open communication culture with flat hierarchies
• Sustainability practices, including a repair and recycling service for gloves
• Engagement in winter sports through sponsorship partnerships with various teams
• Additional benefits: company parking, modern cafeteria, business bike option, and remote work possibilities

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work possibilities

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: W+R GmbH operates in the sports equipment and tactical gear industries, with a focus on gloves and hand protection. The company has a strong reputation for quality and innovation, with a history dating back over 90 years.

Company Size: W+R GmbH is a small company with fewer than 10 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: The company was founded in 1924 and has since grown to become a leading provider of hand protection solutions in Germany and beyond.

Company Description:

• W+R GmbH specializes in the development and production of high-quality gloves for various applications, including sports, tactical, and industrial use
• The company's young brand, KinetiXx, is particularly successful in winter sports
• W+R GmbH is committed to sustainability, offering a repair and recycling service for gloves

Company Specialties:

• Gloves and hand protection solutions
• Sports equipment and tactical gear
• Sustainable business practices

Company Website: wr24.de

ASSUMPTION: W+R GmbH's small size and focus on quality and innovation make it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for team leadership and growth opportunities

Reporting Structure: The Senior Marketing Manager reports directly to the company's management and works closely with various internal teams and external partners

Work Arrangement: Full-time, on-site position with flexible working hours and remote work possibilities

Growth Opportunities:

• Potential team leadership role within the marketing department
• Opportunities to contribute to the company's growth and expansion into new markets
• Chances to develop and implement innovative marketing strategies and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, family-owned company headquarters in Metzingen, Germany

Office Location(s): Metzingen, Baden-Württemberg, Germany

Geographic Context:

• Metzingen is a small town in the Swabian Alb region of Baden-Württemberg, Germany
• The area offers a high quality of life, with a mix of urban and rural environments
• Metzingen is located near major cities such as Stuttgart and Ulm, providing easy access to cultural and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work possibilities

ASSUMPTION: The location and work environment at W+R GmbH provide a pleasant and productive atmosphere, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and potential team members
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and planning
• Communication and collaboration skills
• Analytical and problem-solving abilities
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the company and its products
• Prepare examples of your past marketing campaigns and their results
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing strategy, marketing planning, marketing execution, marketing performance, marketing KPIs, brand management, campaign management, team leadership, marketing team, marketing department, marketing budget, marketing tools, marketing platforms

ASSUMPTION: The application process at W+R GmbH is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at W+R GmbH may vary depending on the candidate's skills and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation
• Sustainability and responsibility
• Customer focus and satisfaction
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you share W+R GmbH's commitment to quality, innovation, and sustainability?
• Are you comfortable working in a small, close-knit team and collaborating with various departments?
• Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges?

ASSUMPTION: W+R GmbH values candidates who are passionate about their work, committed to the company's mission, and eager to contribute to its success.

⚠️ Potential Challenges

• Managing a marketing budget and allocating resources effectively
• Monitoring and optimizing marketing performance using defined KPIs
• Collaborating with various internal teams and external partners to develop and execute marketing initiatives
• Adapting to a small, family-owned company culture after working in larger organizations

ASSUMPTION: The challenges associated with this role are primarily related to managing resources, monitoring performance, and collaborating effectively with various stakeholders.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on strategic planning and team leadership
• In the sports industry, this role is unique in its focus on gloves and hand protection, offering candidates the opportunity to specialize in a niche market
• Career-wise, this role offers growth opportunities for candidates looking to develop their marketing skills and take on more responsibility

ASSUMPTION: This role is well-suited for marketing professionals seeking to develop their strategic and leadership skills in a niche market.

📝 Sample Projects

• Developing and implementing a marketing strategy to increase brand awareness and drive sales for the KinetiXx brand in the winter sports market
• Managing a marketing campaign to promote a new line of tactical gloves, including coordinating with external partners and monitoring performance
• Conducting market research to identify new opportunities for product expansion and market growth

ASSUMPTION: These sample projects are designed to showcase the strategic and operational aspects of the Senior Marketing Manager role at W+R GmbH.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the key performance indicators (KPIs) used to measure marketing success, and how are they tracked and reported?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance, and what flexible work arrangements are available?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.