Senior Marketing Manager (m/w/d) – Performance. AI.

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d) – Performance. AI.

🔹 Company: PixelMechanics

🔹 Location: Nürnberg, Bayern, Germany

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Managing paid campaigns across various platforms with a focus on performance and lead generation.
• Collaborating with a high-performance team to drive business impact through clear KPIs.
• Actively utilizing AI tools to optimize campaigns and make data-driven decisions.
• Working with national and international clients from various industries.
• Positioning IT consulting and solution services to reach decision-makers in middle-sized and large companies.

ASSUMPTION: This role requires a strategic mindset and the ability to balance creativity with data-driven decision making. The ideal candidate will have a proven track record in performance marketing and be comfortable working with AI tools.

📋 Key Responsibilities

✅ Manage paid campaigns across platforms like Meta, Google, and LinkedIn, focusing on lead generation and measurable business impact.

✅ Coordinate content, video, and performance, ensuring all assets drive clear results and align with business objectives.

✅ Actively utilize AI tools for creative testing, audience forecasting, funnel mapping, and predictive performance.

✅ Collaborate closely with the business leadership and sales teams to ensure marketing efforts drive measurable business impact.

✅ Position PixelMechanics' IT consulting and solution services effectively to reach decision-makers in target industries.

ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a deep understanding of the target audience's pain points.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: At least 8 years of experience in digital marketing, with a significant portion focused on performance marketing.

Required Skills:

• Proven experience managing paid campaigns on platforms like Meta, Google, and LinkedIn.
• Strong understanding of customer lifetime value (CLTV) and funnel psychology.
• Fluency in German and English, with excellent communication skills.
• Proven ability to build and manage high-performing teams.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience with AI tools for marketing optimization.
• Knowledge of the IT consulting and solution services industry.
• Experience working with a hybrid or remote team.

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a proven track record of driving results and a growth mindset.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing manager with 10+ years of experience in Germany, the estimated salary range is €80,000 - €120,000 per year.

Benefits:

• AI-First Company: Actively utilize AI tools to optimize campaigns and make data-driven decisions.
• National & International Clients: Work with a diverse range of clients from various industries.
• 100% KPI-Focus: Focus on clear, measurable results and continuous improvement.
• High-Performance Team: Collaborate with experienced professionals from marketing, CX, tech, and sales.
• Knowledge Transfer on Champions-League Niveau: Gain access to top-level tactics, frameworks, and playbooks.
• Tägliche Weiterentwicklung: Invest in your skillset with continuous learning opportunities in AI, Martech, campaign scaling, and funnel psychology.
• Maximale Gestaltungsfreiheit: Enjoy maximum creative freedom and direct impact on business results.
• Workation Possible: If performance is strong, work remotely in legal time zones of +2 and -2 hours.

Working Hours: 40 hours per week, with a 3/2 hybrid work arrangement.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, specializing in e-commerce, digital experiences, and AI consulting.

Company Size: Small to medium-sized (11-50 employees), offering a dynamic and agile work environment.

Founded: 2008, with over 15 years of experience in the industry.

Company Description:

• PixelMechanics helps businesses create engaging user experiences, improve agility, and reduce time to market through innovative Adobe Commerce digital experiences.
• The company integrates various systems, including SAP, Akeneo, Mollie, Navision, Oracle, Hubspot, and others, with Adobe Stack Solutions.
• Additionally, PixelMechanics offers Adobe Learning Manager and Adobe Experience Manager solutions to engage customers and increase sales.

Company Specialties:

• Magento
• HubSpot
• HCL Software
• Customer Experience
• Employee Experience
• AI consulting
• Aftermarket cloud services
• Corporate portals & websites
• CRM implementation
• B2B eCommerce
• Adobe Commerce
• AI implementation

Company Website: http://pixelmechanics.tech

ASSUMPTION: PixelMechanics is a well-established company with a strong focus on innovation and customer success in the e-commerce and IT consulting spaces.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and impact on business results.

Reporting Structure: This role reports directly to the business leadership and collaborates closely with sales teams.

Work Arrangement: Hybrid work arrangement with 3 days in the office and 2 days remote, with the possibility of workation in legal time zones of +2 and -2 hours.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the company as it continues to expand.
• Opportunities to learn and develop skills in AI, Martech, campaign scaling, and funnel psychology.
• Possibility to work with international clients and gain exposure to diverse industries.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office space in Nürnberg, Bayern, Germany.

Office Location(s): Bucher Str. 79a, 2. Etage, Nürnberg, Bayern 90419, DE

Geographic Context:

• Nürnberg is the second-largest city in the state of Bavaria, Germany.
• The city is known for its rich history, vibrant culture, and strong economy.
• Nürnberg is well-connected by road, rail, and air, with easy access to major cities in Germany and Europe.

Work Schedule: 40 hours per week, with a 3/2 hybrid work arrangement.

ASSUMPTION: Nürnberg offers a high quality of life, with a rich cultural scene, excellent infrastructure, and a strong job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager.
• On-site or virtual interview with the team.
• Final decision and offer.

Key Assessment Areas:

• Marketing expertise and strategic thinking.
• Proven track record in performance marketing.
• Strong communication and presentation skills.
• Ability to work effectively in a hybrid team environment.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful performance marketing campaigns you've managed, including KPIs and results.
• Be ready to discuss your approach to AI integration in marketing strategies.
• Research the company and its clients to demonstrate your understanding of the industry and business context.

ATS Keywords: Performance Marketing, Lead Generation, AI Integration, Marketing Strategy, Campaign Management, KPI-Driven, Hybrid Team, German, English

ASSUMPTION: The interview process will focus on assessing your marketing expertise, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• AI tools for creative testing, audience forecasting, funnel mapping, and predictive performance
• CRM and marketing automation tools
• Project management and collaboration tools

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Data-driven decision making
• Agility and adaptability

Work Style:

• Results-oriented and goal-driven
• Strategic and creative problem-solving
• Strong communication and collaboration skills
• Adaptability and flexibility
• Continuous learning and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment focused on results and continuous improvement?
• Are you comfortable working with AI tools and integrating data-driven insights into your marketing strategies?
• Do you enjoy collaborating with a high-performance team and contributing to a strong company culture?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a results-oriented, innovative, and collaborative work style.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management.
• Working with AI tools may present a learning curve for candidates without prior experience.
• Balancing remote and in-office work may require strong self-motivation and time management skills.
• Dealing with international clients may require flexibility and adaptability to different time zones and cultural contexts.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and capable of managing multiple priorities and working effectively in a hybrid team environment.

📈 Similar Roles Comparison

• This role differs from related positions in its strong focus on performance marketing, AI integration, and lead generation.
• Industry-specific context: The role requires a deep understanding of the IT consulting and solution services industry and its target audience.
• Career path comparison: This role offers significant growth potential and the opportunity to take on additional responsibilities as the company expands.

ASSUMPTION: The ideal candidate will have relevant industry experience and be eager to grow and develop within the company.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a major IT consulting client, resulting in a 30% increase in qualified leads.
• Integrating AI tools to optimize campaign performance and improve ROI for a B2B eCommerce client, achieving a 25% reduction in cost per acquisition.
• Collaborating with the sales team to create targeted content and campaigns that drive measurable business impact for a mid-sized IT services client, generating a 20% increase in revenue.

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, integrate AI tools, and drive measurable business results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure and track the success of its marketing efforts?

ASSUMPTION: Asking these questions will help you better understand the role, the company's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful performance marketing campaigns you've managed, including KPIs and results.
• Be ready to discuss your approach to AI integration in marketing strategies.
• Research the company and its clients to demonstrate your understanding of the industry and business context.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.