Senior Marketing Manager (m/w/d) Printmedien

📌 Core Information

🔹 Job Title: Senior Marketing Manager (m/w/d) Printmedien

🔹 Company: ANGEHEUERT GmbH Personalberatung

🔹 Location: Innsbruck, Tyrol, Austria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with Hybrid Option (4 days/week)

🚀 Job Overview

Key aspects of this role include:

• Conception, management, and implementation of comprehensive marketing materials
• Close collaboration with editorial teams, sales, and external partners
• Enhancement of educational offerings through innovative marketing strategies
• Bilingual role with a focus on German and English communication

ASSUMPTION: This role requires a strong background in print media marketing and excellent communication skills to effectively manage and coordinate marketing efforts across various channels.

📋 Key Responsibilities

✅ Conception, Management, and Implementation of Marketing Materials: Develop and execute marketing strategies for print media, digital content, and events. Coordinate with internal teams and external partners to ensure consistent branding and messaging.

✅ Collaboration with Editorial Teams, Sales, and External Partners: Work closely with these stakeholders to gather requirements, provide updates, and ensure marketing materials align with business objectives and target audience needs.

✅ Enhancement of Educational Offerings: Leverage marketing efforts to improve the visibility, accessibility, and appeal of educational products and services, driving customer engagement and satisfaction.

✅ Bilingual Communication: Communicate effectively in German and English with internal teams, external partners, and customers to ensure clear and consistent messaging.

ASSUMPTION: This role may require occasional travel to attend industry events, meet with partners, or visit customer locations.

🎯 Required Qualifications

Education: A degree in marketing, media, journalism, or a related field is preferred but not required.

Experience: A minimum of 3 years of experience in the print media sector, with a focus on marketing and communication.

Required Skills:

• Excellent communication skills in German and English
• Strong text competency and editorial skills
• Proven project management experience
• Social competence and teamwork skills
• Interest in education and media

Preferred Skills:

• Experience in digital marketing
• Experience with CMS and CRM systems
• Experience in the publishing and media industry

ASSUMPTION: Candidates with experience in a similar role or industry may be given preference, but relevant skills and a strong portfolio are equally important.

💰 Compensation & Benefits

Salary Range: The offered salary is €3,200 per month. However, the company is open to negotiating a higher salary based on the candidate's experience and qualifications.

Benefits:

• Flexible working hours and hybrid work arrangement (4 days/week on-site)
• Job ticket or free company parking
• Meal subsidy, fully equipped kitchen, free drinks, and fresh fruit
• Regular team events and training opportunities
• Employee discounts on publishing products and additional corporate benefits

Working Hours: Full-time position with standard working hours (40 hours/week).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Austria. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. ANGEHEUERT specializes in recruitment, headhunting, and employer branding for various industries.

Company Size: Small (11-50 employees). This size allows for a more personal and agile work environment, with opportunities for close collaboration and growth.

Founded: The company's founding date is not specified, but it has been operating for at least 5 years.

Company Description:

• ANGEHEUERT focuses on transparent and innovative personnel consulting
• The company combines active sourcing, social recruiting, and executive search methods
• ANGEHEUERT aims to create a lasting fit between candidates and clients, with a high employee retention rate

Company Specialties:

• Recruiting and headhunting
• Social hiring and employer branding
• Active sourcing and digital recruiting
• Corporate culture and employer identity development

Company Website: https://angeheuert.com

ASSUMPTION: ANGEHEUERT's focus on transparency and innovation in personnel consulting may lead to a dynamic and collaborative work environment, with a strong emphasis on employee satisfaction and growth.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Senior Marketing Manager will report directly to the Marketing Director and collaborate closely with editorial teams, sales, and external partners.

Work Arrangement: Hybrid work arrangement, with 4 days per week on-site and 1 day per week working from home.

Growth Opportunities:

• Advancement to a leadership or management role within the marketing department
• Expansion of responsibilities to include additional marketing channels or product lines
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: The hybrid work arrangement and flexible working hours may allow for a better work-life balance, while the company's focus on employee growth and development may provide ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Innsbruck, Tyrol, Austria.

Office Location(s): Grabenweg 3a, Innsbruck, Tyrol 6020, AT

Geographic Context:

• Innsbruck is located in the western part of Austria, near the German border
• The city offers a high quality of life, with a rich cultural scene, outdoor activities, and easy access to nature
• The office is conveniently located near public transportation and amenities

Work Schedule: Standard working hours (8:00 AM - 5:00 PM) with a 1-hour lunch break. Flexible working hours may be available based on individual needs and team availability.

ASSUMPTION: The modern and collaborative office space, along with the company's focus on employee satisfaction and work-life balance, may contribute to a positive and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening to discuss the role, company, and candidate's qualifications (approx. 10 minutes)
• In-depth interview with the hiring manager to assess skills, experience, and cultural fit
• Possible follow-up interviews or assessments, depending on the role and candidate's background

Key Assessment Areas:

• Communication skills and language proficiency in German and English
• Marketing experience and strategic thinking
• Project management skills and ability to work collaboratively
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and impact
• Research the company and its values to demonstrate your understanding of their mission and culture

ATS Keywords: Marketing, Print Media, Digital Marketing, Communication, Project Management, German, English, CMS, CRM, Publishing, Education

ASSUMPTION: The interview process may include behavioral and situational questions to assess the candidate's problem-solving skills, adaptability, and cultural fit.

🛠️ Tools & Technologies

• CMS (Content Management System) for creating and managing marketing materials
• CRM (Customer Relationship Management) system for tracking customer interactions and preferences
• Project management tools for collaboration and task tracking
• Design and graphics software for creating visual content

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's experience and preferences.

👔 Cultural Fit Considerations

Company Values:

• Transparency and honesty in all interactions
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Agile and adaptable, with a focus on results and impact
• Collaborative and inclusive, with a strong emphasis on open communication and feedback
• Focused on employee growth and development, with opportunities for training and mentorship

Self-Assessment Questions:

• Do I thrive in a collaborative and innovative work environment?
• Am I comfortable working with a diverse range of stakeholders, including editorial teams, sales, and external partners?
• Do I have a strong commitment to continuous learning and professional development?

ASSUMPTION: A strong cultural fit is essential for success in this role, as the Senior Marketing Manager will work closely with various teams and stakeholders to drive marketing efforts and enhance educational offerings.

⚠️ Potential Challenges

• Managing multiple marketing channels and projects simultaneously may require strong organizational skills and time management
• Collaborating with external partners and vendors may present unique challenges and require strong communication and negotiation skills
• Working in a hybrid environment may require additional self-motivation and time management skills
• Balancing the demands of marketing and sales objectives with the needs of editorial teams and customers may require strong diplomatic skills

ASSUMPTION: These challenges can be overcome with strong communication, organizational, and interpersonal skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on print media marketing within the educational publishing industry
• Similar roles in other industries may have a broader focus on digital marketing or require less collaboration with editorial teams
• Career progression in this role may involve expanding responsibilities to include digital marketing or moving into a leadership or management position

ASSUMPTION: The unique focus on print media marketing within the educational publishing industry may present both opportunities and challenges that are not present in similar roles in other industries.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new educational product launch, including print materials, digital content, and events
• Collaborating with editorial teams to create engaging and informative marketing materials that align with brand guidelines and target audience needs
• Conducting market research and analyzing customer feedback to inform marketing strategies and improve educational offerings

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the importance of collaboration and communication in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
• What opportunities are there for collaboration with other departments or teams, and how might this role evolve over time?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and impact
• Research the company and its values to demonstrate your understanding of their mission and culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.