🔹 Job Title: Senior Marketing Manager, Mobile, AU Marketing
🔹 Company: Amazon
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively with multiple teams and stakeholders.
✅ Lead mobile acquisition and engagement initiatives for APAC, focusing on driving mobile app adoption and engagement through various channels
✅ Collaborate closely with internal marketing teams and external partners to drive app installs and monthly active users (MAU) growth
✅ Manage agency and stakeholder relationships to run campaigns across a wide array of paid advertising networks and mediums, managing bidding strategy, messaging, content, and design to grow mobile app usage among current and potential Amazon customers
✅ Build and own the re-targeting strategy and execution to drive high-value users back into the mobile app
✅ Oversee and continue to improve mobile tracking, attribution, and overall data access to analyze key metrics, including cost to acquire, quality of the traffic by source, and return on investment, and measure the effectiveness of mobile advertising initiatives
✅ Deep knowledge of mobile app marketing landscape and mobile attribution and tracking preferred
✅ Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial
✅ Strong analytical skills, including strong ability to identify and solve ambiguous problems
ASSUMPTION: This role requires a high level of responsibility and autonomy, with the potential to influence APAC leadership decisions.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship digital marketing experience for B2C companies
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in mobile app marketing and a strong understanding of the mobile advertising ecosystem will be highly competitive for this role.
Salary Range: AU$150,000 - AU$180,000 per annum (Based on industry standards for a Senior Marketing Manager role in Sydney)
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: E-commerce and Retail. Amazon is a global leader in online retail, offering a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: 10,000+ employees. As a large company, Amazon offers numerous opportunities for career growth and development. However, applicants should expect a competitive and fast-paced work environment.
Founded: 1994. Amazon was founded by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer applicants numerous opportunities for career growth and development. However, the company's fast-paced and competitive work environment may not be suitable for all applicants.
Career Level: Senior-level role with potential for growth into a management or leadership position
Reporting Structure: This role reports directly to the APAC Marketing Manager and works closely with cross-functional teams, including product, brand, finance, and UX
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's marketing team.
Office Type: Modern, collaborative office space with on-site amenities and convenient transportation options
Office Location(s): Sydney CBD
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: Sydney's high cost of living and competitive job market may make it more challenging for some applicants to secure housing and other necessities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Mobile Marketing, Digital Traffic Marketing, B2C Customer Acquisition, Strategic Thinking, Analytical Skills, Cross Functional Collaboration, Campaign Management, Mobile App Marketing, Data Analysis, Attribution Tracking, A/B Testing, Customer Segmentation, Problem Solving, Execution, Project Management, Stakeholder Management, Budget Management
ASSUMPTION: The interview process for this role may be more competitive and rigorous than for other positions, given the high level of responsibility and potential impact of the role.
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Amazon provides training and resources to help employees develop the skills they need to succeed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants who are highly motivated, results-driven, and comfortable working in a fast-paced, dynamic environment will be a good fit for this role.
ASSUMPTION: These challenges can be mitigated by seeking out mentorship and support from colleagues, focusing on personal and professional development, and maintaining a strong work-life balance.
ASSUMPTION: Applicants should research similar roles and companies to gain a better understanding of the mobile app marketing landscape and identify opportunities for career growth and development.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Applicants should be prepared to discuss their relevant experience and how it translates to these project examples.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.