📌 Core Information
🔹 Job Title: Senior Marketing Manager, Mobile for Humanitarian Innovation
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London-based with hybrid working)
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing and communications for the Mobile for Humanitarian Innovation programme
- Developing and executing multi-channel marketing campaigns to achieve programme KPIs
- Managing a Marketing Specialist and collaborating with other Mobile for Development programmes
- Working closely with the Head of the Mobile for Humanitarian Innovation programme to ensure comprehensive marketing strategy
- Proven experience in marketing, with a strong understanding of defining and categorising audience demographics and targeting techniques
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various stakeholders. Previous knowledge of both the mobile industry and the humanitarian sector would be highly advantageous.
📋 Key Responsibilities
✅ Develop and deliver marketing strategies and campaigns to achieve programme KPIs and objectives
✅ Design and produce marketing materials, including publications, video content, landing pages, websites, event material, and offline collateral
✅ Promote marketing materials across various channels, content types, and media to reach relevant audiences
✅ Manage and mentor a Marketing Specialist, supporting two other Mobile for Development programmes
✅ Collaborate with the Head of the Mobile for Humanitarian Innovation programme to ensure a comprehensive marketing strategy
✅ Track, analyse, and interpret marketing performance metrics to provide recommendations and conclusions
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work effectively under strict deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of marketing experience, with a proven track record in delivering significant marketing outputs utilising moderate budgets to achieve specific KPIs under strict deadlines
Required Skills:
- Proven experience in marketing across all channels, including digital, social media, email, search engine marketing, events, and printed or physical collateral
- Strong understanding of defining and categorising audience demographics and characteristics, alongside the utilisation of targeting techniques
- Demonstrable experience of developing and producing content across a range of formats
- Extensive experience in tracking, analysing, and extracting data regarding marketing performance metrics
- Expansive knowledge and experience of working with and managing a variety of internal and external stakeholders, teams, and agencies
- Impeccable written and verbal communication skills, including content review and copy editing
- In-depth knowledge of WordPress, Salesforce, Salesforce Marketing Cloud, and GA4 or equivalent systems and software
Preferred Skills:
- Interest in the development sector, advocacy, and understanding of mobile technology and digital innovation
- Experience in design with appropriate software, such as the Adobe Creative Suite or Canva
ASSUMPTION: Candidates with experience in managing direct reports and an interest in the humanitarian sector are highly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £60,000 - £75,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Additional Days Off for Professional Development
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, focusing on mobile connectivity and innovation
Company Size: Medium (501-1,000 employees), offering a dynamic and fast-paced environment
Founded: 1995, with a rich history in shaping the mobile industry
Company Description:
- Global organisation unifying the mobile ecosystem to discover, develop, and deliver innovation
- Operates through three main pillars: Connectivity for Good, Industry Solutions, and Events
- Focuses on advancing positive policy and spectrum outcomes, facilitating digital innovation, and tackling societal challenges
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: gsma.com
ASSUMPTION: GSMA is a global organisation with a significant impact on the mobile industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Head of the Mobile for Humanitarian Innovation programme and manages a Marketing Specialist
Work Arrangement: Hybrid, with a combination of remote and on-site work in London
Growth Opportunities:
- Potential to expand the role's scope and impact based on programme success
- Opportunities to work on global projects and collaborate with diverse teams
- Chance to develop leadership skills through managing direct reports and mentoring
ASSUMPTION: This role offers a unique opportunity to work at the intersection of the mobile industry and the humanitarian sector, with potential for growth and impact.
🌍 Location & Work Environment
Office Type: Modern, architect-designed offices in central London
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- GSMA's offices are located in the City of London, offering easy access to public transportation and amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: GSMA's London office provides a stimulating and dynamic environment, designed to enable employees to flourish.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a member of the HR team
- Final interview with the Head of the Mobile for Humanitarian Innovation programme
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and stakeholder communication
- Data analysis and interpretation
- Cultural fit and alignment with GSMA values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the mobile industry and humanitarian sector in your application materials
- Prepare examples of successful marketing campaigns you've led, including metrics and outcomes
ATS Keywords: Marketing strategy, campaign development, project management, stakeholder communication, data analysis, mobile industry, humanitarian sector, GSMA values
ASSUMPTION: GSMA's application process is designed to assess candidates' skills, experience, and cultural fit for the role and organisation.
🛠️ Tools & Technologies
- WordPress
- Salesforce
- Salesforce Marketing Cloud
- GA4
- Adobe Creative Suite or Canva (for design)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and considerate
- Curious and open to learning
- Respectful and accountable
Self-Assessment Questions:
- How do you demonstrate your passion for driving marketing strategies that make a positive impact?
- Can you provide an example of a time when you had to interpret complex, technical information and communicate it clearly to non-expert stakeholders?
- How do you balance working effectively with various internal and external stakeholders, teams, and agencies with competing demands and requirements?
ASSUMPTION: GSMA values a strong cultural fit, with employees who embody their values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong organisational skills and time management
- Working with complex, technical information and communicating it effectively to non-expert stakeholders
- Balancing the demands of various internal and external stakeholders, teams, and agencies
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organisational skills, effective communication, and a proactive approach to stakeholder management.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the humanitarian sector and the unique intersection of mobile technology and digital innovation
- GSMA offers a global perspective and opportunities to work on international projects, unlike more locally-focused organisations
- Career progression may involve moving into leadership roles or specialising in specific areas of interest within the mobile industry
ASSUMPTION: This role offers a unique blend of marketing experience, with a focus on the humanitarian sector and global impact.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new mobile-based humanitarian innovation, targeting key stakeholders and driving programme adoption
- Creating a comprehensive marketing strategy for a mobile-based digital inclusion initiative, aligning with programme KPIs and objectives
- Managing the production and distribution of marketing materials for a major humanitarian event, ensuring brand consistency and timely delivery
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge faced by the Mobile for Humanitarian Innovation programme in the past year, and how it was addressed?
- How does the Head of the Mobile for Humanitarian Innovation programme support the marketing team, and what is their expected level of involvement in programme strategy and campaign development?
- What opportunities exist for professional development and growth within the Mobile for Development team and the wider GSMA organisation?
- How does GSMA foster a culture of innovation and collaboration, particularly in the context of working at the intersection of the mobile industry and the humanitarian sector?
- What is the expected timeline for the successful candidate to make a significant impact on the Mobile for Humanitarian Innovation programme's marketing efforts?
ASSUMPTION: These questions will help you better understand the role, team dynamics, and GSMA's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GSMA careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, with a focus on the mobile industry and humanitarian sector
- Prepare examples of successful marketing campaigns you've led, including metrics and outcomes
- Research GSMA's mission, values, and recent projects to demonstrate your understanding and alignment with the organisation
- Follow up with the GSMA HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
