Senior Marketing Manager – MSP

📌 Core Information

🔹 Job Title: Senior Marketing Manager – MSP

🔹 Company: Sophos

🔹 Location: Canada or United States

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Sophos' MSP-focused products and services
• Creating compelling messaging and positioning that differentiates Sophos in the MSP market
• Collaborating with cross-functional teams to launch new MSP-focused solutions and capabilities
• Supporting sales enablement efforts by training sales teams on Sophos' MSP offerings
• Conducting market and competitive intelligence to inform strategic planning

ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and a deep understanding of the MSP ecosystem. The ideal candidate will have a proven track record in product marketing within the cybersecurity industry and experience supporting MSPs or MSSPs.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for Sophos' MSP-focused products and services

✅ Create bold, memorable, and consistent positioning statements, messaging, and associated proof points that differentiate Sophos’ MSP and MSSP offerings in the market

✅ Plan and launch new MSP-focused solutions and capabilities, engaging with cross-functional teams for launch execution

✅ Collaborate with Product Management teams and engage with MSP/MSSP partners to identify buyer needs and opportunities to drive awareness and adoption of Sophos’ products and services

✅ Understand and support our sales channels; train Sales teams on the problems we solve for our MSP/MSSP partners and develop internal tools and external collateral and teach them how and when to use it

✅ Maintain knowledge of competitors’ product and services offerings and positioning in the market

✅ Assist in identifying market opportunities and gaps in offerings to ensure that Sophos products and services remain competitive and differentiated in the MSP marketplace

✅ Measure Progress and Activities: Assess the effectiveness of Product and Solution Marketing initiatives on an ongoing basis, and report on objectives and status to business partners and management

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of product marketing experience within the cybersecurity industry and 3+ years of experience supporting managed service providers (MSPs) or MSSPs

Required Skills:

• Exceptional written communication skills, with a proven ability to create compelling content for technical and non-technical audiences
• Strong cross-functional collaboration experience, working with product management, sales, and channel teams
• Demonstrated strategic thinking, ability to manage multiple initiatives, and operate independently
• Familiarity with marketing tactics such as content strategy, SEO, PR, and digital campaigns
• Experience engaging with industry analysts or supporting analyst relations efforts

Preferred Skills:

• Experience with endpoint protection, MDR/XDR, network security, and RMM or ITSM solutions
• Understanding of global market dynamics and experience working with international teams or regions

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 122,000 - 203,000 per year. The specific salary for a candidate will depend on various factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

Benefits:

• Bonus Eligibility
• Comprehensive Benefits Package

Working Hours: Full-time, with some worldwide travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada and the United States. The final salary offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sophos is a global leader in advanced security solutions, providing endpoint, network, email, and cloud security technologies, as well as managed detection and response (MDR) services. The company operates in the competitive cybersecurity market, focusing on protecting organizations from cyberattacks.

Company Size: Sophos has 5,001-10,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for career growth and collaboration with diverse teams.

Founded: 1985, with headquarters in Abingdon, Oxfordshire, United Kingdom

Company Description:

• Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks.
• The company defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more.
• Sophos provides cybersecurity-as-a-service to organizations needing fully-managed, turnkey security solutions and sells through reseller partners and managed service providers (MSPs) worldwide.

Company Specialties:

• IT Security
• Next-Gen UTM (Unified Threat Management)
• Mobile Device Management
• Endpoint Security
• Antivirus
• Email and Web Protection
• Free Tools
• Network Security
• Server Protection
• Managed Detection and Response (MDR)

Company Website: https://www.sophos.com/en-us

ASSUMPTION: Sophos' focus on innovation and customer-centric approach makes it an attractive employer in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking.

Reporting Structure: The Senior Marketing Manager will report directly to the Vice President of Product and Solution Marketing and collaborate with various teams, including Product Management, Corporate Marketing, and Sales.

Work Arrangement: This role is remote-friendly, with some worldwide travel required to Sophos offices and events.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to work on high-impact projects and contribute to the company's overall success
• Possibility to expand the role's scope and responsibilities based on performance and business needs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the MSP market.

🌍 Location & Work Environment

Office Type: Remote-friendly, with some worldwide travel required

Office Location(s): Canada or United States

Geographic Context:

• Canada and the United States offer diverse cultural experiences and access to vibrant tech hubs
• The remote-friendly work arrangement allows for a better work-life balance and the ability to work from anywhere with an internet connection
• Some worldwide travel may be required to Sophos offices and events, providing opportunities to connect with global teams and gain international experience

Work Schedule: Full-time, with some flexibility for remote workers

ASSUMPTION: The remote-friendly work arrangement and access to global teams make this an attractive opportunity for candidates seeking a flexible, international work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• In-depth interviews with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of the MSP ecosystem and Sophos' products and services
• Cultural fit and alignment with Sophos' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns, messaging, or go-to-market strategies that demonstrate your expertise in product marketing and the MSP ecosystem
• Research Sophos' products, services, and competitors to show your understanding of the market landscape

ATS Keywords: Product Marketing, MSP, MSSP, Cybersecurity, Go-to-Market Strategy, Messaging, Sales Enablement, Market Intelligence, Strategic Planning, Content Development, Cross-Functional Collaboration, Analyst Relations, Endpoint Protection, Network Security, RMM Solutions, ITSM Solutions, Digital Campaigns, SEO

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and understanding of the MSP ecosystem and Sophos' products and services.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Remote-friendly, with some worldwide travel required
• Fast-paced and dynamic, with a focus on execution and results
• High degree of autonomy and independence, with a strong emphasis on cross-functional collaboration

Self-Assessment Questions:

• How do you ensure that your messaging and positioning resonate with MSPs and MSSPs?
• How do you balance the need for strategic planning with the urgency of executing go-to-market campaigns?
• How do you approach working with global teams and managing worldwide travel?

ASSUMPTION: Candidates who align with Sophos' values and work style, and who can demonstrate their ability to thrive in a remote-friendly, fast-paced environment, will be well-suited to this role.

⚠️ Potential Challenges

• The MSP market is highly competitive, requiring a deep understanding of the ecosystem and continuous innovation to stay ahead of competitors
• The role involves a high degree of cross-functional collaboration, which may present challenges in terms of coordinating multiple stakeholders and managing competing priorities
• Some worldwide travel may be required, which could disrupt work-life balance if not managed effectively
• The remote-friendly work arrangement may present challenges in terms of maintaining a strong company culture and fostering team cohesion

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the MSP ecosystem and requires a high degree of expertise in both product marketing and the MSP market
• Similar roles in other industries may not require the same level of MSP-specific knowledge or the same degree of strategic thinking and cross-functional collaboration
• Career progression in this role may lead to leadership positions within Sophos' Product and Solution Marketing team or other departments, depending on the candidate's skills and interests

ASSUMPTION: The unique focus on the MSP ecosystem and the high degree of strategic thinking required make this role distinct from similar positions in other industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new MSP-focused product launch, including messaging, positioning, and launch execution
• Conducting market research and competitive analysis to inform strategic planning and identify opportunities for differentiation in the MSP market
• Creating and delivering sales enablement training to support the launch of a new MSP-focused service offering

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional nature of the role and the opportunity to make a significant impact on Sophos' success in the MSP market.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Sophos' MSP-focused products and services, and how this role will contribute to its evolution?
• How does Sophos support the professional development and growth of its marketing team members?
• What is the company's approach to fostering a strong company culture in a remote-friendly work environment?
• How does Sophos measure the success of its product marketing efforts, and how will this role contribute to those metrics?
• What are the biggest challenges facing the MSP market, and how does Sophos plan to address them in the coming years?

ASSUMPTION: These questions will help the candidate better understand the role's expectations, the company's culture, and the MSP market landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns, messaging, or go-to-market strategies that demonstrate your expertise in product marketing and the MSP ecosystem
• Research Sophos' products, services, and competitors to show your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.