Senior Marketing Manager - New Products

📌 Core Information

🔹 Job Title: Senior Marketing Manager - New Products

🔹 Company: Proton

🔹 Location: Barcelona, London

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market (GTM) efforts for multiple new products across both B2C and B2B
• Conducting competitive analyses and defining marketing strategies
• Tracking success metrics to define product-market fit and scale growth efficiently
• Collaborating with cross-functional teams, including product, design, engineering, and brand
• Working in a fast-paced, scrappy environment and wearing multiple hats

ASSUMPTION: This role requires a strong focus on 0 to 1 product launches and a generalist mindset with fluency across various marketing disciplines.

📋 Key Responsibilities

✅ Launching new products:

• Conduct competitive analyses to define market white space and inform product, pricing, and marketing strategy
• Lead naming, brand identity, and domain strategy for new products
• Identify and validate the target audience, leveraging user research and growth experiments
• Define positioning and messaging based on deep understanding of user needs
• Own the GTM strategy for multiple early-stage product launches across Proton’s ecosystem, from beta to general access
• Track success metrics to define product-market fit

✅ Scaling new products:

• Test and scale marketing channels based on impact, iterating quickly
• Develop and execute integrated marketing plans, spanning product marketing, content, lifecycle, paid, and partnerships
• Track and analyze success metrics tied to awareness, activation, retention, and conversion
• Manage multiple new products at one time and define how they fit into the broader Proton brand and ecosystem

ASSUMPTION: This role involves a high degree of ownership and requires strong instincts for brand, creative, and storytelling, paired with a data-informed mindset.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in product marketing, growth marketing, or full-stack marketing roles, with a strong focus on 0 to 1 product launches

Required Skills:

• Proven success launching both B2C and B2B products, especially in startup or scale-up environments
• Experience working with early-stage products to identify and iterate toward product-market fit
• Deep comfort with ambiguity, experimentation, and fast decision-making
• Strong instincts for brand, creative, and storytelling, paired with a data-informed mindset
• Ownership mentality and the ability to build from scratch and rally others around your vision
• Ability to self-organize, prioritize, and take initiative to provide strategic recommendations on how marketing can shape growth
• Generalist mindset with fluency across performance marketing, lifecycle, SEO, comms, and product marketing
• High agency, low ego, and strong collaboration skills

Preferred Skills:

• Partnerships experience
• Experience in social networking, communications, or AI
• Team management experience

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field or equivalent experience is likely expected for this role.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a Senior Marketing Manager with 10+ years of experience in the tech industry is approximately $150,000 - $250,000 per year, depending on location and experience level.

Benefits:

• Stock Options
• Flexible Working (3 office days per week)
• Learning and Development opportunities
• Employee Benefits (comprehensive health insurance plans, competitive retirement savings options, generous vacation and leave policies, wellness programs)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Privacy Tech

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Proton is a community-first organization, created through a public crowdfunding campaign, and built with community input
• Their ecosystem of easy-to-use and open-source tools includes encrypted email, VPN, calendar, drive, password manager, and more
• Proton is trusted by over 100 million people worldwide, including activists, international organizations, and Nobel Prize winners
• The Proton team is made up of over 500 people, many coming from top academic institutions and organizations, including CERN and MIT
• Proton is based in Switzerland, with offices in Geneva (HQ), Zurich, Skopje, Taipei, Vilnius, Barcelona, Paris, and Prague, with many team members working remotely in more than 20 countries

Company Specialties:

• Secure Email
• Internet Privacy
• Encrypted Email
• VPN
• Privacy
• Online Privacy
• Online Security
• Password manager
• Cybersecurity
• Encryption
• File storage solution
• SAAS
• Privacy Tech
• cloud storage
• End-to-end encryption
• Internet
• Free email
• and Technology

Company Website: proton.me

ASSUMPTION: Proton's commitment to privacy, community, and open-source values makes it an attractive place for candidates who align with these principles.

📊 Role Analysis

Career Level: Senior (10+ years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior leadership position within the marketing department.

Work Arrangement: Hybrid (3 office days per week, with the remaining days worked remotely)

Growth Opportunities:

• As Proton continues to grow and expand its product offerings, there will be opportunities for the Senior Marketing Manager to take on more responsibilities and potentially lead a team
• The successful candidate will have the chance to shape the marketing strategy for new products and contribute to Proton's overall growth
• Proton's commitment to learning and development opportunities means that the Senior Marketing Manager will have access to resources to continue growing their skills and career

ASSUMPTION: The growth opportunities for this role are substantial, given Proton's rapid expansion and the strategic importance of the Senior Marketing Manager position.

🌍 Location & Work Environment

Office Type: Hybrid (3 office days per week, with the remaining days worked remotely)

Office Location(s): Barcelona, Spain; London, United Kingdom

Geographic Context:

• Barcelona, Spain: Known for its vibrant culture, beautiful architecture, and Mediterranean climate, Barcelona offers a high quality of life with a lower cost of living compared to other major European cities
• London, United Kingdom: As a global hub for finance, technology, and culture, London offers unparalleled opportunities for professional growth and networking, with a wide range of industries and job functions represented

Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work from home up to 30% of the time

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Product launch experience, specifically for early-stage products
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with Proton's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience with early-stage product launches and your ability to work in a fast-paced, scrappy environment
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work with ambiguity
• Showcase your understanding of Proton's mission, values, and products by demonstrating how your skills and experience align with the company's goals

ATS Keywords: Product Marketing, Growth Marketing, Full-Stack Marketing, B2C, B2B, Startup Environment, Product-Market Fit, Branding, Creative Storytelling, Data Analysis, Marketing Strategy, User Research, Lifecycle Marketing, SEO, Collaboration, Initiative

ASSUMPTION: Proton's hiring process is designed to assess both hard skills and cultural fit, with a strong emphasis on the candidate's ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Sketch, Figma)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Proton's current tech stack and the candidate's area of focus within marketing.

👔 Cultural Fit Considerations

Company Values:

• Privacy by Design: Proton's core value, ensuring that privacy is at the heart of every product and decision
• Community-First: Proton was built with community input and continues to prioritize user feedback and collaboration
• Open-Source: Proton believes in the power of open-source technology to drive innovation and accessibility
• Transparency: Proton values open communication and accountability, both internally and with users
• Empowerment: Proton encourages employees to take ownership and make decisions that drive impact

Work Style:

• Collaborative: Proton values teamwork and cross-functional collaboration to drive success
• Adaptable: Proton operates in a fast-paced, ever-changing environment, requiring employees to be flexible and adaptable
• Data-Driven: Proton makes decisions based on data and user feedback, prioritizing continuous learning and improvement

Self-Assessment Questions:

• How do you ensure that privacy is at the core of your marketing strategies?
• Can you provide an example of a time when you had to adapt quickly to a significant change in a product launch plan?
• How do you balance data-driven decision-making with creative storytelling and branding?

ASSUMPTION: Candidates who align strongly with Proton's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• The fast-paced, ever-changing nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• Proton's commitment to open-source and community-first principles may require candidates to adapt to a more collaborative and user-centric approach to marketing
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The competitive nature of the tech industry may require candidates to work long hours or be available outside of standard business hours to meet deadlines or respond to time-sensitive issues

ASSUMPTION: The potential challenges listed above are not insurmountable, and many candidates may find that the benefits of working at Proton outweigh any initial concerns.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a stronger focus on early-stage product launches and a greater degree of ownership and adaptability
• In the tech industry, this role is more aligned with growth marketing or full-stack marketing positions, which prioritize data-driven decision-making and a broad skill set
• Career paths for this role may vary depending on the candidate's area of focus within marketing and their long-term career goals

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Launching a new encrypted messaging app for secure communication
• Developing a marketing strategy for a new cloud storage service focused on privacy and security
• Creating a go-to-market plan for a new VPN service targeting users concerned about online privacy

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Senior Marketing Manager may work on, but the specific projects will vary depending on Proton's product roadmap and market needs.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to pivot your marketing strategy due to changing market conditions or user feedback?
• How do you approach collaboration with cross-functional teams, such as product, design, and engineering?
• Can you provide an example of a successful product launch that you led, and what key lessons you learned from that experience?
• How do you ensure that your marketing strategies align with Proton's values and commitment to privacy?
• What steps do you take to stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about whether Proton is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Proton's careers page
• Tailor your resume and cover letter to highlight your experience with early-stage product launches and your ability to work in a fast-paced, scrappy environment
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work with ambiguity
• Showcase your understanding of Proton's mission, values, and products by demonstrating how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.