Senior Marketing Manager, Ninja, Germany

Based on the provided job listing, here's an enhanced job description following the specified format:

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Ninja, Germany

🔹 Company: SharkNinja

🔹 Location: Frankfurt am Main, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving awareness of the product category across Europe
• Overseeing the Go-to-Market strategy and product launches
• Collaborating with cross-functional teams to ensure successful launches
• Aligning with brand identity and positioning

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. A successful candidate will have a proven track record in product marketing, with experience in the beauty category preferred.

📋 Key Responsibilities

✅ Develop and deliver the ‘Go-to-Market’ strategy and process of the category

✅ Work with cross-functional teams to ensure smooth launch operations

✅ Clearly articulate Product or Go To Market challenges and solutions to the Regional teams

✅ Translate these into highly impactful projects

✅ Actively track and report the status of the plan, identifying and analyzing areas of performance

✅ Go deep to understand what is behind the performance and make fast recommendations on how to correct or offset

✅ Work with pier group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan

ASSUMPTION: The candidate should have strong project management skills, analytical skills, and the ability to work effectively in a fast-paced, cross-functional environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or equivalent

Experience: 8+ years of experience in marketing, with a minimum of 8 years in product marketing and/or category management within the beauty category, skincare preferred

Required Skills:

• Proven experience in Go To Market strategy and execution
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively in a cross-functional, matrixed organization
• Strong project management skills

Preferred Skills:

• Experience with financial analysis to make marketing recommendations
• Experience leveraging consumer insights to develop effective marketing programs and campaigns

ASSUMPTION: The candidate should have a strong understanding of the beauty category, consumer behavior, and market trends. They should also be comfortable working with data and analytics to inform marketing decisions.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and qualifications

Benefits:

• Health Insurance
• Retirement Plans
• Paid Time Off
• Employee Stock Purchase Options
• Wellness Programs
• Product Discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

• SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
• Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Company Specialties:

• Consumer Goods and Product Marketing

Company Website: http://www.sharkninja.com

ASSUMPTION: SharkNinja is a well-established company with a strong global presence and a track record of innovation and success in the consumer goods industry. This role offers the opportunity to work in a dynamic, fast-paced environment with a focus on driving growth and market leadership.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Leadership Team and collaborates with cross-functional teams, including Product Development, Marketing, PR, and regional country teams

Work Arrangement: On-site, with potential for hybrid or remote work arrangements depending on the candidate's location and the company's policies

Growth Opportunities:

• Potential for career growth within the marketing function or across the organization
• Opportunities to work on high-impact projects and drive significant business impact

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to drive strategic initiatives, collaborate with cross-functional teams, and make a significant impact on the company's growth and market position.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Frankfurt am Main, Hesse, Germany

Geographic Context:

• Frankfurt am Main is the largest city in the state of Hesse, Germany, and is a major financial and cultural hub
• The city is well-connected by public transportation, with Frankfurt Airport (FRA) serving as a major international aviation hub

Work Schedule: Standard full-time work schedule, with flexibility for remote work arrangements as needed

ASSUMPTION: The location and work environment of this role offer a dynamic, multicultural setting with ample opportunities for professional growth and development.

💼 Cultural Fit Considerations

Company Values:

• Outrageously Extraordinary mindset
• Talent-driven and inclusive culture
• Focus on innovation and continuous improvement

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Agile and adaptable to change

Self-Assessment Questions:

• How do you align with the company's value of being outrageously extra ordinary?
• How do you approach working in a collaborative, cross-functional team environment?
• How do you balance data-driven decision making with creative problem-solving?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a culture that values innovation, collaboration, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and evolving market landscape

ASSUMPTION: This role presents unique challenges that require a proactive, adaptable, and strategic mindset to succeed in a fast-paced, cross-functional environment.

📈 Similar Roles Comparison

• Similar roles may include: Senior Marketing Manager, Category Manager, or Brand Manager within the consumer goods or beauty industry
• These roles may differ in the specific product category, brand, or company size, but share similar strategic and operational responsibilities

ASSUMPTION: While this role shares similarities with other senior marketing roles, it offers a unique opportunity to work with a global brand in the beauty category and drive strategic initiatives on a global scale.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new skincare product line
• Conducting market research and analysis to inform product positioning and pricing strategy
• Collaborating with cross-functional teams to create and implement a global marketing plan for an existing product category

ASSUMPTION: The specific projects in this role will vary depending on the candidate's skills, the company's priorities, and the market landscape. However, successful candidates will have a proven track record of driving strategic initiatives and delivering results in a dynamic, cross-functional environment.

❓ Key Questions to Ask During Interview

• How do you approach developing and executing a successful go-to-market strategy for a new product category?
• Can you describe your experience working with cross-functional teams to launch a product or brand?
• How do you balance data-driven decision making with creative problem-solving in a marketing context?
• How do you prioritize and manage multiple projects and priorities in a fast-paced environment?
• How do you adapt your marketing strategies to respond to changes in the market or consumer behavior?

ASSUMPTION: These questions are designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work effectively in a fast-paced, cross-functional environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Prepare for a concrete preparation step related to resume customization
• Prepare for a concrete preparation step related to cover letter
• Prepare for a concrete preparation step related to portfolio/examples if applicable
• Follow-up recommendation with timeline

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.