📌 Core Information
🔹 Job Title: Senior Marketing Manager - OH - On Site
🔹 Company: Vensure Employer Solutions
🔹 Location: Cincinnati, OH
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing operational support to the Marketing team for launching, tracking, and optimizing programs
- Managing conversion tracking across multiple platforms and ensuring proper lead attribution
- Collaborating with cross-functional teams to monitor business strategies, revenue growth, and KPIs
- Supporting the identification, evaluation, and procurement of marketing technology
- Staying up-to-date with industry trends and best practices in marketing operations/MarTech
ASSUMPTION: This role requires a high level of technical proficiency and strong analytical skills to manage the marketing technology stack and drive database strategy.
📋 Key Responsibilities
✅ Provide operational support to the Marketing team for launching, tracking, and optimizing programs
✅ Manage conversion tracking across platforms such as Google AdWords, Bing, LinkedIn, Email, etc.
✅ Work closely with Sales Operations, Sales, Marketing, and other key departments to monitor business strategies, revenue growth, and KPIs
✅ Support the identification, evaluation, and procurement of marketing technology
✅ Work with IT, line of business stakeholders, and relevant partners to deploy technology and related processes and train or secure training as needed
✅ Use data and analytics to measure and improve performance, including tracking key metrics
✅ Collaborate with other departments, such as product and customer success, to identify and implement process improvements
✅ Stay up-to-date on industry trends and best practices in marketing operations/MarTech
✅ Provide marketing with training, enablement, and ongoing technical support
✅ Partner with the cross-functional team to ensure VES leads are routing and converting per established processes, delivering a highly efficient lead management engine
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills to ensure effective lead management and performance optimization.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, business, or related field of study
Experience: 5-8 years of experience in marketing, communications, or related fields
Required Skills:
- Strong analytical and problem-solving skills
- Familiarity with sales and marketing tools, such as customer relationship management systems
- Excellent communication and collaboration skills
- Knowledge of the sales process and the company's target audience and goals
- Ability to conduct market and customer research to identify opportunities for growth
- Strong project management skills
- Flexibility and adaptability to change
- Desire to learn and grow in the revenue operations field
- Ability to flourish and show agility in a fast-paced environment
- Solid teamwork skills further supported by a professional demeanor
- Strong time-management and organizational skills
- Strong project management ability
- Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, working knowledge of CRM platforms
- Excellent written and verbal communication skills, including presentation skills
- Strong attention to detail and ability to support and manage simultaneous requests
- Clear commitment to producing polished work
- Consistently demonstrating attention to detail
- Identify and resolve any issues in a timely and professional manner
Preferred Skills:
- Marketo or other marketing automation certification
- Salesforce certification
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong B2B marketing background and experience in marketing automation, CRM administration, budget management, and conversion optimization across marketing channels.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the B2B sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on various services and products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role. The actual salary may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2003 (19 years ago)
Company Description:
- Vensure Employer Solutions is a privately owned professional employer organization (PEO) headquartered in Chandler, Arizona, with offices in Sarasota, Florida, and Duluth, Georgia
- As the nation’s fastest-growing PEO, Vensure uses industry-leading technology to offer complete, end-to-end solutions for payroll, human resources, benefits, risk management, and workers’ compensation services
- The company aims to help thousands of clients manage, nurture, and grow their businesses by providing employee and employer-related administration services
Company Specialties:
- Payroll & Benefits Administration
- Workers' Compensation
- Human Resources
- Loss Control
- Workplace Safety
- Employer Services
- OSHA Training
- Innovative Solutions
- PEO (Professional Employer Organization)
- HCM (Human Capital Management)
- Outsourcing
- HR technology
- Talent management
Company Website: http://vensure.com/
ASSUMPTION: Vensure Employer Solutions is a well-established company in the HR technology and service sector, offering a comprehensive portfolio of solutions to help businesses streamline and grow their operations.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: This role reports directly to the Vice President of Marketing and may have 1-2 specialists and outside agency/contractor support
Work Arrangement: On-site, with occasional flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a Director or VP of Marketing role within the company
- Opportunities to gain experience in various aspects of marketing operations and MarTech
- Chance to work with a cross-functional team and collaborate with other departments
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and MarTech fields, as well as the chance to work with a diverse and collaborative team.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic and global work environment
Office Location(s): Cincinnati, OH
Geographic Context:
- Cincinnati is the third-largest city in Ohio and the 65th-largest city in the United States
- The city is known for its vibrant arts scene, professional sports teams, and historic architecture
- Cincinnati offers a diverse range of neighborhoods and has a cost of living that is lower than the national average
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The on-site work environment at Vensure Employer Solutions is dynamic and global, offering opportunities for collaboration and growth within the marketing and MarTech fields.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Technical skills and knowledge of marketing operations/MarTech
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing operations, MarTech, and data analysis
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
ATS Keywords: Marketing Operations, MarTech, Conversion Optimization, Data Analysis, CRM Administration, Marketing Automation, Salesforce, Marketo, Google Analytics
ASSUMPTION: The interview process for this role is likely to be comprehensive and focused on assessing the candidate's technical skills, analytical abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Marketo (Marketing Automation)
- Google Analytics
- Google AdWords
- Bing
- LinkedIn
- Email marketing platforms
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Accountability
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and growth
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to collaborate effectively with a diverse and cross-functional team?
- Do you have a strong desire to learn and grow within the marketing and MarTech fields?
ASSUMPTION: Vensure Employer Solutions values a dynamic and collaborative work environment, with a focus on continuous improvement and growth. Candidates should be able to thrive in this type of environment and be able to work effectively with a diverse and cross-functional team.
⚠️ Potential Challenges
- Managing a complex and evolving marketing technology stack
- Collaborating effectively with a diverse and cross-functional team
- Keeping up with industry trends and best practices in marketing operations/MarTech
- Balancing the need for data-driven decision-making with the need for quick and agile execution
ASSUMPTION: The potential challenges for this role are related to the complexity and evolution of the marketing technology stack, the need for effective collaboration with a diverse team, and the requirement to keep up with industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Operations Manager or Senior MarTech Manager, but with a stronger focus on driving database strategy and ensuring top-of-funnel health
- In the B2B sector, this role is comparable to similar positions in other HR technology and service companies
- Career-wise, this role can lead to advancement opportunities in marketing, MarTech, or related fields
ASSUMPTION: This role is similar to other senior-level marketing operations or MarTech management positions, but with a unique focus on driving database strategy and ensuring top-of-funnel health within the HR technology and service sector.
📝 Sample Projects
- Implementing and managing a new marketing automation platform (e.g., Marketo)
- Conducting a comprehensive audit of the marketing technology stack and making recommendations for improvement
- Developing and executing a lead scoring and routing strategy to optimize lead management
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Marketing Manager might undertake in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing technology stack and any plans for expansion or consolidation?
- How does this role collaborate with other departments, such as sales and product, to ensure effective lead management and performance optimization?
- What are the company's priorities for growth and expansion in the next 1-3 years, and how does this role support those objectives?
- How does the company support the professional development and growth of its marketing and MarTech teams?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions are designed to help candidates better understand the specific needs and priorities of the role, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://vensure-employer-services.hiringthing.com/job/929392/senior-marketing-manager-oh-on-site
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
