Senior Marketing Manager - One Year FTC

📌 Core Information

🔹 Job Title: Senior Marketing Manager - One Year FTC

🔹 Company: Visa

🔹 Location: Stockholm, Sweden

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies to drive measurable outcomes
• Collaborating with sales and product teams to enhance customer engagement
• Analyzing market opportunities and optimizing marketing campaigns based on performance data
• Working closely with regional sales leads and marketing leads to develop innovative programs and content

ASSUMPTION: This role requires a strategic thinker with a strong focus on generating demand for Visa's solutions and tracking performance.

📋 Key Responsibilities

✅ Develop and execute B2B marketing strategies that differentiate Visa's commercial offerings, communicate value to customers, and drive measurable outcomes across the customer segment

✅ Conduct customer analysis, market segmentation, and targeting to create detailed buyer journeys and personas, aiding in the development of appropriate products and providing insights into market opportunities

✅ Stay informed about Visa's competitive landscape and key customers, understanding their buying behaviors, challenges, and opportunities. Use these insights to create effective B2B marketing strategies that engage key audiences and drive action

✅ Develop nurture programs to improve conversion rates from leads to opportunities. Support the creation of digital content (web and social media), site development, and global rollout to optimize client engagement and lead generation across multiple channels

✅ Contribute to thought leadership initiatives to position Visa as an industry leader, collaborating with key stakeholders to showcase Visa's expertise and value to customers

✅ Support Visa's data and analytics efforts to measure program performance, optimize campaigns in real-time, and provide actionable insights that guide decision-making

✅ Support with B2B marketing playbooks, audience engagement strategies, campaign creative frameworks, and media strategies. These assets will drive awareness, understanding, and demand generation with targeted customers across Europe

✅ Collaborate with strategic partners to identify and engage in priority industry events that support Visa's B2B marketing strategy. Contribute to the development of event content and engagement strategies to raise awareness of Visa's offerings and engage targeted customers

✅ Support the management of marketing budgets for your customer segment, allocating resources to maximize ROI and achieve business objectives

✅ Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results. Regularly share results with leaders and stakeholders across the business

✅ Work closely with the Center of Excellence and Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales

ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic planning, and cross-functional collaboration to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in business or marketing, MBA preferred

Experience: 5-10 years of experience in B2B marketing and product marketing

Required Skills:

• Strategic thinking and planning
• Strong organizational and problem-solving skills
• Familiarity with marketing tech stack (Salesforce, Marketo, Eloqua, AEM, Google Analytics)
• Experience working in sales or B2B marketing function and/or within a marketing strategy and operations practice
• Audience-focused mindset with a demonstrated track record of discovering key insights
• Financial and analytical acumen with strong ROI orientation
• Knowledge of agile framework and pragmatic marketing model
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Preferred Skills:

• Experience working in the payments industry
• Fluency in additional European languages

ASSUMPTION: Candidates with experience in the payments industry or additional European languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a Senior Marketing Manager role in Stockholm)

Benefits:

• Competitive benefits package
• Global opportunities for growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, hybrid role with an expectation of 40 hours per week. Flexible working hours and remote work options may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Stockholm. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large organization with over 27,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a dynamic and inclusive work environment with opportunities for growth and development.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border transactions

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Senior Marketing Manager roles typically fall within the mid to senior career level, with opportunities for progression to director or vice president roles.

Reporting Structure: This role reports directly to the Director of B2B Marketing Issuing Solutions and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: This is a hybrid role with an expectation of on-site work and remote flexibility. The exact number of days expected on-site will be confirmed by the hiring manager.

Growth Opportunities:

• Progression to a director or vice president role within the marketing organization
• Expansion into other areas of the business, such as product management or strategy
• Opportunities to work on global projects and gain international experience

ASSUMPTION: Visa's large size and global presence provide numerous growth opportunities for employees with strong performance and a desire to take on new challenges.

🌍 Location & Work Environment

Office Type: Visa's Stockholm office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, USA

Geographic Context:

• Stockholm is the capital and largest city of Sweden, with a population of over 960,000 people.
• The city is known for its vibrant culture, rich history, and beautiful architecture.
• Stockholm offers a high quality of life, with excellent education, healthcare, and recreational opportunities.

Work Schedule: The work schedule for this role is full-time, with an expectation of 40 hours per week. Flexible working hours and remote work options may be available.

ASSUMPTION: Visa's Stockholm office provides a modern, collaborative work environment that supports innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the director or vice president of the marketing organization

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making
• Cross-functional collaboration
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Visa's business and the payments industry in your application materials
• Prepare examples of your past accomplishments that showcase your strategic thinking, data-driven decision making, and cross-functional collaboration skills

ATS Keywords: B2B marketing, product marketing, strategic thinking, planning, data-driven decision making, cross-functional collaboration, global payments, digital payments, customer engagement, lead generation, marketing performance, marketing analytics, marketing tech stack

ASSUMPTION: Visa's application process is designed to assess candidates' strategic thinking, data-driven decision making, and cross-functional collaboration skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Eloqua
• AEM
• Google Analytics

ASSUMPTION: Familiarity with the marketing tech stack, including Salesforce, Marketo, Eloqua, AEM, and Google Analytics, is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Integrity

Work Style:

• Data-driven
• Collaborative
• Agile
• Results-oriented

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic, global environment?
• Can you provide an example of a time when you used data to drive a marketing decision and achieve measurable results?
• How do you collaborate effectively with cross-functional teams to achieve shared goals?

ASSUMPTION: Visa values candidates who are customer-centric, inclusive, innovative, collaborative, and integrity-driven, with a data-driven, collaborative, agile, and results-oriented work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic global environment
• Balancing strategic thinking with tactical execution
• Adapting to changes in the market and competitive landscape

ASSUMPTION: This role requires strong project management, stakeholder management, and adaptability skills to succeed in a fast-paced, dynamic global environment.

📈 Similar Roles Comparison

• Compared to other senior marketing manager roles, this role places a stronger emphasis on data-driven decision making and cross-functional collaboration
• This role is unique in its focus on the B2B marketing of a global payments technology company
• Career progression in this role may lead to director or vice president roles within the marketing organization or expansion into other areas of the business, such as product management or strategy

ASSUMPTION: This role is unique in its focus on the B2B marketing of a global payments technology company, requiring strong data-driven decision making and cross-functional collaboration skills.

📝 Sample Projects

• Developing and executing a B2B marketing strategy to drive measurable outcomes for a new product launch
• Conducting customer analysis and market segmentation to create detailed buyer journeys and personas for a targeted customer segment
• Optimizing a marketing campaign based on performance data to improve conversion rates and drive revenue growth

ASSUMPTION: These sample projects are designed to showcase the strategic thinking, data-driven decision making, and cross-functional collaboration skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing organization?
• How does Visa support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Visa measure the success of its B2B marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for collaboration with other teams and functions within the organization?

ASSUMPTION: These interview questions are designed to assess the cultural fit, growth opportunities, and expectations for this role within Visa's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments that showcase your strategic thinking, data-driven decision making, and cross-functional collaboration skills
• Follow up with Visa's talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.