📌 Core Information
🔹 Job Title: Senior Marketing Manager - Pain Sleep
🔹 Company: Perrigo
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Growing household penetration via tailor-made solutions
- Category ownership and commercial activity management
- New product launches and commercialization
- Driving clear selling priorities and compelling marketing materials
- P&L and category performance responsibility
- Whitespace exploration in growing and complementary segments
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on driving results and growth within the Pain and Sleep categories.
📋 Key Responsibilities
✅ Grow household penetration via retailer-specific store brand equity demand generation initiatives
✅ Manage category commercial activity, including new product launches and commercialization
✅ Develop clear selling priorities and compelling marketing materials
✅ Lead regularly cadenced performance reporting tied to category priorities
✅ Explore whitespace opportunities in growing and complementary segments
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, decision-making, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field (MBA preferred)
Experience: Minimum 8 years of relevant marketing experience
Required Skills:
- Strong understanding of marketing principles and consumer insights
- P&L management experience
- Product management experience
- Proven track record in developing and leading new product ideation and execution
- Experience developing strategic brand/product plans
- Clear, concise, and persuasive communication style
- Strong analytical skills and data-driven decision-making
- Experience working with syndicated data (e.g., IRI, Nielsen)
Preferred Skills:
- OTC and/or pharmaceutical industry experience
- CPG industry experience
- Knowledge of retailer landscape
ASSUMPTION: Candidates with experience in the OTC, pharmaceutical, or CPG industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager role with 10+ years of experience in the Grand Rapids area)
Benefits:
- Competitive compensation
- Career development opportunities
- Hybrid working approach (2 days remote, 3 days on-site)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Grand Rapids area. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, consumer health and wellness)
Company Size: 5,001-10,000 employees (large enterprise)
Founded: 1887 (over 130 years ago)
Company Description:
- Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.
- The company is driven by its mission to "Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All."
- Perrigo is the people behind the brands you trust, including Opill®, Compeed®, Solpadeine®, NiQuitin®, and ACO®.
Company Specialties:
- Consumer health and wellness
- Over-the-counter (OTC) medicines
- Infant formula
- Store brand products
Company Website: http://www.perrigo.com
ASSUMPTION: Perrigo's extensive experience and size provide a stable and well-established environment for employees, with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and autonomy
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior marketing team members.
Work Arrangement: Hybrid work arrangement with 2 days remote and 3 days on-site in Grand Rapids, MI.
Growth Opportunities:
- Potential advancement to a Director-level role within the Marketing department
- Expansion of responsibilities to include additional categories or brands
- Opportunities to work on cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days remote, 3 days on-site)
Office Location(s): Grand Rapids, MI
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 198,000 people.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year.
- Grand Rapids offers a variety of outdoor recreation opportunities, including parks, trails, and waterways.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely two days per week.
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Adaptability and problem-solving skills
- Alignment with Perrigo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing successes and challenges overcome
- Research Perrigo's mission, values, and recent marketing campaigns to demonstrate your understanding of the company and its products
ATS Keywords: Marketing, Senior Marketing Manager, Pain, Sleep, OTC, Consumer Health, Brand Management, Product Management, P&L, Syndicated Data, Retailer Landscape
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, strategic thinking, and alignment with Perrigo's mission and values throughout the application and interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Results-driven
- Data-informed
- Adaptable and responsive to change
- Collaborative and team-oriented
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of driving results and growth in a marketing role?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative and dynamic work environment?
- Are you able to adapt to changing priorities and manage multiple projects simultaneously?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Perrigo's values and a work style that complements the company's collaborative and results-driven culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse and sometimes conflicting set of stakeholders
- Adapting to a fast-paced and changing retail landscape
- Balancing the need for innovation with the constraints of a store brand environment
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Senior Product Manager position within the consumer health or CPG industries.
- However, this role focuses specifically on the Pain and Sleep categories and requires a strong understanding of the OTC market.
- Career progression in this role may lead to a Director-level position within the Marketing department or a broader role within the organization.
ASSUMPTION: Applicants with experience in similar roles within the consumer health or CPG industries may find this role to be a good fit, but should be prepared to demonstrate their understanding of the OTC market and the unique challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a retailer-specific demand generation campaign to increase store brand equity and market share for a major retailer
- Launching a new product line in the Pain category, including market research, product development, and commercialization
- Conducting a whitespace analysis to identify growth opportunities in the Sleep category and developing a strategic plan to capitalize on those opportunities
ASSUMPTION: Applicants should be prepared to discuss their past marketing experiences and the results they have achieved, with a focus on projects that demonstrate their ability to drive growth and innovation in a retail environment.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the Pain and Sleep categories and how this role fits into those plans?
- How does Perrigo support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Perrigo measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the work environment like on-site, and how does Perrigo support a healthy work-life balance for its employees?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to demonstrate their fit with Perrigo's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing successes and challenges overcome
- Research Perrigo's mission, values, and recent marketing campaigns to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
