Senior Marketing Manager (Payments)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (Payments)

🔹 Company: Blend360

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: Professional Services

🔹 Date Posted: Mon Mar 31, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and presenting marketing strategy recommendations to drive payments spend and card usage
• Leading cross-functional teams to improve client experience and reduce marketing services costs
• Serving as a payment marketing subject matter expert/advisor for various clients
• Identifying and developing scalable marketing frameworks for consistent and efficient service delivery

ASSUMPTION: The job requires a balance of strategic vision and tactical execution, as well as effective collaboration across multiple departments given the diverse responsibilities mentioned.

📋 Key Responsibilities

✅ Collaborate with marketing business development and delivery teams

✅ Lead cross-functional stakeholders to enhance client experiences

✅ Act as a subject matter expert in payments marketing

✅ Develop marketing frameworks for efficiency and consistency

✅ Provide thought leadership and project management to develop and implement client marketing programs

✅ Act as an escalation point and resolve delivery issues

✅ Deepen and nurture client relationships to establish long-term partnerships

ASSUMPTION: Responsibilities include both strategic oversight and hands-on program execution, requiring proficiency in B2B and B2C marketing frameworks.

🎯 Required Qualifications

Education: Not specified; typically, a degree in marketing or a related field is expected.

Experience: 10-15 years in marketing with expertise across multiple disciplines, particularly in payments.

Required Skills:

• Marketing Strategy
• Client Relationship Management
• Project Management
• Payments Knowledge
• Cross-Functional Collaboration
• Creative Thinking

Preferred Skills:

• Influencer Marketing
• Brand Management
• Direct Response Marketing

ASSUMPTION: Given the detailed skills list, the role expects a blend of traditional and digital marketing expertise with a strong focus on the payments industry.

💰 Compensation & Benefits

Salary Range: $60.00 - $65.00 per hour

Benefits:

• Health, Vision, and Dental Insurance
• 401K Plan
• Pretax Commuter Benefits
• Life Insurance
• Supportive Team Environment

Working Hours: Full-time, 40 hours per week with the expectation of working across multiple US time zones

ASSUMPTION: The salary range indicates compensation competitive with senior marketing roles in a geographic area with a high cost of living.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services with a focus on AI for business transformation

Company Size: 501-1,000 employees, offering both the resources of a larger firm and the agility of a smaller one

Founded: 2016, with rapid growth and a strong emphasis on innovation

Company Description:

• AI services provider committed to impactful data science solutions
• Focuses on co-creating significant client impact through technology and talent
• Values the integration of AI and human expertise

Company Specialties:

• Digital Talent
• Data Science
• Business Intelligence

Company Website: http://www.blend360.com

ASSUMPTION: The company values diversity and innovation, which could mean a dynamic and inclusive work culture.

📊 Role Analysis

Career Level: Senior, with expectations of leadership within marketing and payments expertise

Reporting Structure: Likely reports to a Director or VP of Marketing; interactions with high-level clients and executives are frequent

Work Arrangement: Primarily remote, adaptable to different time zones

Growth Opportunities:

• Leadership in marketing innovations and strategic development
• Potential for role expansion into broader regional or global responsibilities
• Opportunities to pioneer new marketing frameworks and strategies

ASSUMPTION: The remote nature of the role and company growth indicate potential for geographic flexibility and professional development.

🌍 Location & Work Environment

Office Type: Blending traditional and remote office setups to support flexibility

Office Location(s): San Francisco, CA; with key offices in Columbia, MD; New York, NY; Denver, CO; and internationally

Geographic Context:

• San Francisco is a hub for innovation in technology and finance
• Strong networking opportunities in the Silicon Valley ecosystem
• Cost of living considerations for potential relocation

Work Schedule: Requires adaptation to multiple time zones, emphasizing flexibility

ASSUMPTION: The diverse geography of offices suggests a commitment to regional client needs and diverse market insights.

💼 Interview & Application Insights

Typical Process:

• Initial application review and selection
• Behavioral interviews focusing on experience and skills
• Technical assessments related to marketing strategy and projects

Key Assessment Areas:

• Strategic marketing planning
• Cross-functional team leadership
• Client relationship management efficacy

Application Tips:

• Highlight experience in payments and marketing frameworks
• Demonstrate strategic and creative thinking abilities
• Showcase leadership and cross-functional teamwork

ATS Keywords: Payments Marketing, B2B, B2C, Client Management, Strategy Development, Project Management

ASSUMPTION: The application process places high value on demonstrated success in strategic marketing roles and knowledge of the payments industry.

🛠️ Tools & Technologies

• CRM software such as Salesforce
• Project management tools like Asana or Trello
• Data analysis tools such as Tableau or Power BI

ASSUMPTION: Given the role's focus on strategy and analytics, proficiency in contemporary marketing and data analysis tools is critical.

👔 Cultural Fit Considerations

Company Values:

• Emphasis on innovation and AI-driven solutions
• Commitment to diversity and inclusion
• Focus on impactful client collaboration

Work Style:

• Collaborative and inclusive teamwork
• Strategic thinking with creative problem-solving
• Adaptability to change and ambiguity

Self-Assessment Questions:

• Do you thrive in a fast-paced and innovative environment?
• Are you comfortable leading cross-functional teams?
• Can you manage multiple priorities across different time zones effectively?

ASSUMPTION: The company's innovative and inclusive culture suggests a work environment that values creativity and diversity of thought.

⚠️ Potential Challenges

• Managing client expectations across various stages of engagement
• Navigating complex projects in a heavily regulated payments industry
• Balancing strategic vision with tactical execution
• Working independently with minimal direct supervision

ASSUMPTION: The challenges reflect the need for strong leadership and adaptability skills, as well as the ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Comparable roles may be found in large tech firms and financial institutions with a focus on payments marketing
• Positions in agile and innovative fintech companies may offer similar challenges and environments
• Higher compensation and career advancement may be more accessible within firms prioritizing digital transformation

ASSUMPTION: The role is competitive with industry norms in payments and marketing, emphasizing strategic insights and client management.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a leading fintech client
• Implementing cross-channel marketing campaigns to enhance card usage for a major issuer
• Creating marketing frameworks for a newly launched digital payments platform

ASSUMPTION: Sample projects require innovation and effective collaboration with client and internal teams to drive measurable outcomes.

❓ Key Questions to Ask During Interview

• What strategies does the company prioritize for growth in the payments sector?
• Can you describe the team's dynamic and management style?
• How are success and performance measured within the role?
• What are the biggest challenges currently facing the marketing team?
• How does the company support professional development and career growth?

ASSUMPTION: Key questions target the company's strategic direction, team dynamics, and measurement of success, which are critical to aligning candidate expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company career page
• Prepare to provide detailed examples of past marketing successes
• Be ready to discuss your approach to client relationship management
• Familiarize yourself with the latest trends in payments marketing
• Contact the company recruiter for additional details or clarifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.