(Senior) Marketing Manager Physicians DACH (limited contract)

📌 Core Information 🔹 Job Title: (Senior) Marketing Manager Physicians DACH (limited contract) 🔹 Company: AMBOSS 🔹 Location: Berlin, Germany (Remote) 🔹 Job Type: Temporary (Limited Contract) 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (Germany only) 🚀 Job Overview Key aspects of this role include: - Coordinating and implementing creative, targeted multi-channel marketing campaigns. - Collaborating with CRM, graphic, and performance marketing teams. - End-to-end campaign management, from planning to execution and evaluation. - Developing zielgruppenspezifische texts for campaigns and collaborating with partners. - Balancing conceptual and operational tasks with a strong analytical mindset. ASSUMPTION: This role requires a high level of autonomy and project management skills, with a focus on driving marketing campaigns to success in the DACH region for AMBOSS's physician user base. 📋 Key Responsibilities ✅ Campaign Management: Coordinate and implement multi-channel marketing campaigns, working closely with various teams to ensure successful execution and evaluation. ✅ Content Creation: Develop zielgruppenspezifische texts for marketing campaigns, tailoring communication to the needs and working reality of physicians. ✅ Partner Collaboration: Collaborate with medical societies and other partners to create and execute joint projects over AMBOSS-owned and partner channels. ✅ Concept Development: Contribute to the development of new creative and marketing concepts, and actively participate in annual planning processes. ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with diverse teams and stakeholders. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree. Experience: - Proven experience of 5+ years in marketing, with a strong understanding of various marketing channels. - Experience in the medical or healthcare industry is a plus but not required. Required Skills: - Excellent project management skills and the ability to balance conceptual and operational tasks. - Strong analytical skills and a data-driven mindset. - Fluent in German and English, with the ability to create zielgruppenspezifische texts and communicate effectively with stakeholders. - Experience in CRM, performance marketing, SEO, and social media marketing. - Ability to empathize with the needs of physicians and understand their working reality. Preferred Skills: - Experience working with medical societies or other healthcare organizations. - Familiarity with AMBOSS or similar medical knowledge platforms. ASSUMPTION: Candidates with a strong background in marketing and a demonstrated ability to understand and cater to the needs of a professional audience will be well-suited to this role. 💰 Compensation & Benefits Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for marketing managers in Germany) Benefits: - Employee benefits package, including support for financial, physical, and mental health. - Work-life balance support. - Opportunity for long-term integration into the AMBOSS team, if desired. Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options. ASSUMPTION: The salary range is estimated based on market data for marketing managers in Germany with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: AMBOSS operates in the medical technology sector, focusing on medical knowledge acquisition and utilization at the point of care. They serve students and clinicians worldwide, with a strong presence in Germany and the United States. Company Size: AMBOSS has 201-500 employees, providing a mid-sized company culture with opportunities for growth and collaboration. Founded: AMBOSS was founded in 2012 by physicians, with a mission to revolutionize the way medical knowledge is acquired and utilized. Company Description: - AMBOSS is a medical technology company with offices in New York, Berlin, Cologne, and Cagliari. - Its knowledge platform has fundamentally changed the way medical know-how is acquired and utilized at the point of care. - Students use the interactive library and high-yield question bank for general study and exam preparation, while clinicians rely on AMBOSS to make effective clinical decisions guided by evidence-based recommendations. Company Specialties: - Medicine and medical knowledge. - Medical students and healthcare professionals. - E-learning and clinical decision support. - Reference tools and medical content. Company Website: https://www.amboss.com/us/ ASSUMPTION: AMBOSS's focus on medical technology and its global user base provide a unique opportunity for marketing professionals to make a significant impact in the healthcare industry. 📊 Role Analysis Career Level: This role is a senior-level position, requiring a high degree of experience and expertise in marketing, with a focus on campaign management and cross-functional collaboration. Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including CRM, graphic, and performance marketing. Work Arrangement: This role is a limited contract position, with the potential for long-term integration into the AMBOSS team if desired. The role is remote, with a requirement for the candidate to be based in Germany. Growth Opportunities: - Long-term integration into the AMBOSS team, if desired. - Opportunities to work on diverse marketing campaigns and collaborate with various teams. - Potential to expand marketing efforts into new regions or user segments. ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact in a growing medical technology company, with potential for long-term growth and development. 🌍 Location & Work Environment Office Type: Remote work, with the option to work from any of AMBOSS's offices in Berlin, Cologne, New York, or Cagliari. Office Location(s): Berlin, Germany (Remote) Geographic Context: - Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life. - Germany is at the heart of Europe, with easy access to other major European cities and cultural attractions. Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options. ASSUMPTION: The remote work arrangement and flexible working hours provide a high degree of work-life balance, allowing candidates to integrate their personal and professional lives effectively. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the HR team. 3. In-depth interview with the hiring manager and relevant team members. 4. Final interview with the Head of Marketing or another senior leader. Key Assessment Areas: - Marketing expertise and campaign management skills. - Ability to empathize with the needs of physicians and create tailored communication. - Analytical skills and data-driven mindset. - Cross-functional collaboration and communication skills. Application Tips: - Tailor your resume and cover letter to highlight your marketing experience and relevant skills. - Prepare examples of successful marketing campaigns you've managed, focusing on results and impact. - Familiarize yourself with AMBOSS's platform and understand the unique needs of its physician user base. ATS Keywords: Marketing, Campaign Management, Multi-Channel Marketing, CRM, Performance Marketing, SEO, Social Media, Analytical Skills, Content Creation, Collaboration, Medical Knowledge, Physician Marketing, DACH. ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing experience and a deep understanding of the physician user base. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo, or similar) - CRM software (e.g., Salesforce, HubSpot CRM, or similar) - Project management tools (e.g., Asana, Trello, or similar) - Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar) - Microsoft Office Suite or equivalent (Word, Excel, PowerPoint) ASSUMPTION: The specific tools and technologies required for this role may vary depending on AMBOSS's current tech stack and the candidate's existing skillset. 👔 Cultural Fit Considerations Company Values: - Empowering doctors to provide the best possible care. - Continuous learning and improvement. - Collaboration and teamwork. - Innovation and creativity. Work Style: - Results-driven and data-focused. - Collaborative and team-oriented. - Flexible and adaptable. - Committed to continuous learning and improvement. Self-Assessment Questions: - How do you ensure that your marketing efforts resonate with the unique needs and working reality of physicians? - How do you balance conceptual and operational tasks in your marketing campaigns? - How do you approach continuous learning and improvement in your marketing strategies? ASSUMPTION: Candidates who align with AMBOSS's company values and work style will be well-suited to this role and likely to thrive in the company's collaborative and innovative culture. ⚠️ Potential Challenges - Balancing the demands of multiple marketing channels and teams. - Adapting to the unique needs and working reality of physicians as a user base. - Managing a limited contract with the potential for long-term integration into the AMBOSS team. ASSUMPTION: These challenges can be overcome by strong project management skills, a deep understanding of the physician user base, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on product positioning, messaging, and go-to-market strategies, while the Senior Marketing Manager role focuses on campaign management and execution. - Brand Marketing Manager: Focuses on building and maintaining brand identity, while the Senior Marketing Manager role focuses on driving marketing campaigns to achieve specific business objectives. - Medical Science Liaison (MSL): Acts as a scientific bridge between the pharmaceutical company and the healthcare community, while the Senior Marketing Manager role focuses on marketing campaigns and cross-functional collaboration. ASSUMPTION: These roles share some similarities, such as a focus on understanding the needs of healthcare professionals and communicating effectively with them. However, they differ in their primary objectives and the scope of their responsibilities. 📝 Sample Projects - Campaign Development: Develop and execute a multi-channel marketing campaign targeting physicians in the DACH region, with a focus on driving user acquisition and engagement. - Partner Collaboration: Collaborate with a medical society to create and execute a joint marketing project, leveraging both AMBOSS-owned and partner channels to reach a wider audience. - Content Creation: Create zielgruppenspezifische texts for marketing campaigns, tailoring communication to the needs and working reality of physicians. ASSUMPTION: These sample projects illustrate the key responsibilities of the Senior Marketing Manager role and provide a sense of the day-to-day tasks involved in driving marketing campaigns to success. ❓ Key Questions to Ask During Interview - How does AMBOSS support the professional development of its marketing team members? - What are the key priorities for the marketing team in the next 6-12 months? - How does AMBOSS approach collaboration and cross-functional teamwork? - What are the most significant challenges facing the marketing team, and how can this role help address them? - How does AMBOSS measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important? ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in and engagement with the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your marketing experience and relevant skills. - Prepare examples of successful marketing campaigns you've managed, focusing on results and impact. - Familiarize yourself with AMBOSS's platform and understand the unique needs of its physician user base. - Follow up with the HR team one week after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.