📌 Core Information
🔹 Job Title: Senior Marketing Manager | Platform
🔹 Company: Delivery Hero
🔹 Location: Neo Irakleio, Greece
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for efood's platform, focusing on affordability, national campaigns, and 360° marketing initiatives.
- Overseeing marketing partnerships and sponsorships, as well as cross-functional collaboration to ensure smooth execution.
- Monitoring business and marketing KPIs, proposing data-driven strategies, and evaluating campaign performance.
- Guiding and supporting the marketing team through effective leadership.
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Propose and manage efood's affordability strategy and big national campaigns planning.
✅ Lead the marketing strategy and execute 360° campaigns for partnered shops (restaurants & coffee shops).
✅ Oversee marketing partnerships' strategy and contracts with third-party companies (FMCGs, Banking, Telco, etc.).
✅ Drive efood's sponsorships & offline events strategy.
✅ Set quarterly targets and KPIs aligned with overall marketing priorities.
✅ Handle ToM budget (TV, Radio, OOH, Vendor Branding) and plan allocation per quarter.
✅ Guide and support the marketing team through effective leadership.
✅ Monitor business and marketing KPIs and propose data-driven marketing strategies.
✅ Evaluate campaign performance and present results to C-level management.
✅ Propose methodologies that facilitate cross-departmental collaboration aiming at excellence, innovation, and facilitation of marketing projects.
✅ Stay up-to-date with industry best practices, emerging marketing trends, and technological advancements to drive innovation in marketing strategies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Economics, Computer Science, Marketing, or a related field.
Experience: At least 7 years in a managerial role within Marketing, Strategy, or Business Development. Previous working experience in the tech industry would be considered a plus.
Required Skills:
- Proven track record in budget management.
- Solid understanding of marketing strategies and available channels.
- Familiarity with marketing best practices.
- Excellent communication and negotiation skills.
- Hands-on involvement in cross-departmental collaboration and project management.
- Experience with campaign analysis and development of reports that provide actionable insights.
- Analytical thinking and attention to detail.
- Data-driven decision making and creativity.
- Excellent Microsoft Office skills.
- Team-oriented attitude, adaptability, and effective conflict resolution capabilities.
Preferred Skills:
- Experience in the food delivery or tech industry.
- Fluency in Greek and English.
ASSUMPTION: Candidates should possess a strong blend of strategic, analytical, and interpersonal skills to excel in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Senior Marketing Manager in Greece with 5-10 years of experience)
Benefits:
- Attractive remuneration package
- Ticket restaurant card for food and supplies
- Private Medical & Life Insurance
- Mental health support
- Online training platform access
- In-house cafeteria and gym
- Global Mobility plan
- Pension Plan
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery.
Company Size: Delivery Hero is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Delivery Hero was founded in 2011 and has since grown into a global leader in the food delivery sector.
Company Description:
- Delivery Hero is the world's leading local delivery platform, operating in over 70 countries worldwide.
- The company enables ambitious talent to deliver solutions that create impact within its ecosystem.
- Delivery Hero moves fast, takes action, and adapts, fostering a culture of innovation and growth.
Company Specialties:
- Online food ordering and delivery
- eCommerce
- Technology
- Marketing
- Apps
- Food tech
- Machine Learning
- Logistics
Company Website: www.deliveryhero.com
ASSUMPTION: Delivery Hero's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: Senior Managerial level, reporting directly to the Head of Marketing or a similar role.
Reporting Structure: This role is likely to have a team of marketing professionals reporting to them, with potential cross-functional collaboration with other departments.
Work Arrangement: Full-time, on-site position with potential flexibility for remote work as needed.
Growth Opportunities:
- Progression to a more senior role, such as Head of Marketing or a similar position, within the company or the broader Delivery Hero group.
- Expansion of responsibilities to cover additional markets or product lines.
- Development of leadership and mentoring skills through managing and guiding team members.
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Neo Irakleio, Greece
Geographic Context:
- Neo Irakleio is a bustling neighborhood in Athens, Greece, with a mix of residential and commercial areas.
- The office is conveniently located near public transportation, making it easily accessible.
- Greece offers a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: Standard full-time work hours, with flexibility for remote work as needed.
ASSUMPTION: The on-site work environment fosters collaboration and teamwork, while the location offers easy access to urban amenities and a pleasant climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and industry knowledge
- Leadership and team management capabilities
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing strategies, budget management, and cross-functional collaboration.
- Research Delivery Hero and the food delivery industry to demonstrate your understanding of the company and its market.
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities.
ATS Keywords: Marketing Strategy, Budget Management, Cross-Functional Collaboration, Campaign Analysis, Data-Driven Decision Making, Team Leadership, Marketing Partnerships, Sponsorships, Marketing KPIs
ASSUMPTION: The application process is likely to be competitive, with a focus on assessing candidates' strategic thinking, marketing expertise, and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard marketing, analytics, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you possess strong leadership skills and the ability to guide and support team members?
ASSUMPTION: Candidates who align with Delivery Hero's values and work style are more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal allocation of resources.
- Balancing strategic planning with hands-on campaign execution.
- Working effectively with cross-functional teams and stakeholders to ensure smooth project execution.
- Adapting to a fast-paced, dynamic work environment and responding to changing market conditions.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on affordability strategy and national campaigns planning.
- This role requires a solid understanding of the food delivery industry and its unique marketing challenges.
- Career progression in this role may involve expanding responsibilities to cover additional markets or product lines within the Delivery Hero group.
ASSUMPTION: Understanding the unique aspects of this role and the broader Delivery Hero organization will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a national marketing campaign to promote a new affordability initiative for efood customers.
- Negotiating and managing marketing partnerships with third-party companies to drive customer acquisition and retention.
- Analyzing campaign performance data to optimize marketing strategies and improve ROI.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and provide insight into the types of initiatives candidates may be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Delivery Hero support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Delivery Hero approach cross-functional collaboration and project management?
- What are the most rewarding aspects of working in the marketing department at Delivery Hero?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates candidates' interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview by researching Delivery Hero, the food delivery industry, and the key responsibilities of the role.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
